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How JLL Increased CRM Adoption by Six Times: Ascendix Case Study

May 31, 2018

Dynamics 365 CRM Consulting for JLL

A few weeks ago, representatives from Clutch.co, a platform of in-depth client reviews, talked to an executive from JLL to get his unbiased feedback about Ascendix Technologies and its services. Continue reading to learn more about this partnership and its results.

Table of Contents

  • Background
  • Opportunity/Challenge
  • Solution
  • Results & Feedback
  • Learning Further
  • Dynamics 365 Consulting Services

Background

Ascendix Technologies has cooperated with Jones Lang LaSalle Incorporated (JLL) since 2010. Thanks to our CRM solutions and products, we significantly simplified and improved CRM usage of JLL employees and helped JLL to integrate their real estate information into Microsoft Dynamics CRM.

JLL (NYSE: JLL) is a leading professional services firm that specializes in commercial real estate and investment management. JLL is a Fortune 500 company with nearly 300 corporate offices, operations in over 80 countries and a global workforce of 83,500 as of March 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. 

Chad Lisney, JLL

 

We’ve talked with Chad Lisney, the VP Global IT at JLL.

Clutch.co: Introduce your business and what you do there.

Chad: I’m an executive for a global commercial real estate company.

Opportunity/Challenge

Clutch.co: What challenges were you trying to address with Ascendix Technologies?

Chad: Our initial challenge involved poor CRM adoption. We needed help integrating our real estate information into our system, so we could track properties, leases, sales, and other opportunities.

Solution

Clutch.co: What was the scope of Ascendix involvement?

Chad: Ascendix integrated our Microsoft CRM into one of their products initially, but we also now use several of their products for many of our locations around the world. They provide services from three different teams: support, concierge, and operations. If we ever want to do additional work, they’ll help us scope it out and provide a plan for implementation.

Clutch.co: What is the team composition?

Chad: We work with three separate teams that are each supported by a lead manager. Their operations team and concierge teams handle a lot of support for us, while the data team provides developers and data team members. They also handle any communication needed to Microsoft regarding questions about integrating their tools into our CRM. I work with up to five developers, depending on the size of the project, as well as a QA analyst and engineer.

 

CRM consulting banner middle blue

 

Clutch.co: How did you come to work with Ascendix Technologies?

Chad: I believe my predecessor met them through a conference. She had been looking for a real estate embedded CRM solution for a while and wanted to work with Ascendix because they had the tools to accomplish the task.

Clutch.co: What is the status of this engagement?

Chad: We’ve been working with them for about eight years and counting.

Results & Feedback

Clutch.co: What evidence can you share that demonstrates the impact of the engagement?

Chad: The quality of work they provide is second to none. They’ve provided CRM solutions that no one else has been able to. Their efforts have helped both our sales force and the dynamics of our practice. The technologies they’ve employed have significantly simplified our CRM usage. Many of our locations require customizations that Ascendix has been able to provide solutions for not available in our native CRM. Their work has driven our adoption, which has increased by about six times what it was before we started working with them.

 

Deploying AscendixRE CRM for Dynamics CRM increased the adoption of our CRM solution by making it more relevant and able to manage the specific commercial real estate data necessary to run our business.

Moreover, we were able to bring this rich set of features/functionalities to market in months as opposed to years if we had tried to develop it ourselves.

Clutch.co: How did Ascendix Technologies perform from a project management standpoint?

Chad: They’re very organized and responsive. We’re somewhat of a difficult client, consisting of multiple regions with varying requirements and we’re constantly moving things around at the last second, but they do a great job of juggling and prioritizing the workload. I work closely with them if they ever have any questions and we meet regularly.

Clutch.co: What did you find most impressive about them?

Chad: They’re true consultants, meaning they don’t just do as they’re told without providing feedback and input where they feel it would be helpful. They actually think through the process and are knowledgeable about the commercial real estate. Not many consulting firms can offer that kind of expertise and industry knowledge.

Clutch.co: Are there any areas they could improve?

Chad: I just wish their team was a little bigger, so I’d have more resources to pull from for last-minute requests.

Clutch.co: Do you have any advice for potential customers?

Chad: Be open to their suggestions and trust their knowledge and expertise in CRM and even in a commercial real estate—it’s top-notch.

Learning Further

In the video below, Wes Snow (CEO of Ascendix Technologies), Manuel Stiphout (Founder of DotWood CRM) host a Q&A with Chad Lindsey (a VP of Global IT at JLL) discussing how to apply technology in commercial real estate. Watch the video to learn about the most liked features by JLL brokers and some CRM best practices they follow.

Dynamics 365 Consulting Services

Ascendix Technologies is a Microsoft Dynamics 365 partner and a CRM consulting company with over 22 years in the CRM space. We offer complete MS Dynamics services including Dynamics 365 implementations, customizations, building custom apps and help your team to adopt it.  Contact us and let’s discuss how we can help you leverage CRM technology.

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