AscendixRE is a full-featured CRM solution that takes into account all the various needs in a commercial real estate business. However, the way a broker might want to see and interact with a CRM solution varies greatly from that of an admin or research analyst. In our 10 years in the industry, we’ve seen that a “one size fits all” strategy to user experience simply does not work.
We see the population of users in a commercial real estate firm being broken up into 2 groups; those whose work function requires a great deal of data entry into a CRM system which we call “contributors” and those whose work function leans more towards searching for and viewing information which we call “consumers”. Although not exclusive, the brokerage community fits largely into the consumer category. As such, we have designed a specific user experience for those consumers of CRM data in a new product offering, the AscendixRE SmartClient.
- Based on Search – For consumer-oriented users, a common action taken is searching for information. As such, we’ve incorporated a “google” like search experience that is prominently displayed in the interface to simplify the ability to find records regardless of a record type. Advanced filtering capabilities are available to narrow down the search without added complexity.
- Built for Speed – Whether your data set is small or large, there is a desire for speed when interacting with the CRM system, especially when performing searches for data. This need for speed is magnified when accessing the system wirelessly in low bandwidth situations via a tablet and/or smartphone. Using technologies similar to that used on Facebook and LinkedIn, we are able to retrieve and display data at high speeds and in a manner that very intuitive.
- Streamlined – As consumers of information, there are various features and functionality that unnecessary and act to “congest” the user interface. The orientation and layout of the screens are optimized for those users who simply want to search, view and take action on information in the database. This streamlining of the interface creates a much more simplified experience and increases the value to the end user.
Although the first release is optimized for a desktop experience, the architectural design of the SmartClient will allow for a device-agnostic experience where you can use the same interface on a PC, tablet or smartphone of your choosing.
The xRE SmartClient tool is included with our CRM solution.
Contact us today to learn more about how this experience will make it easier to manage your business intelligence no matter where you are working. With AscendixRE and the SmartClient you’ll have the power of a CRM with the interface brokers need.