With the launch of xRE Composer we wanted to take some time to discuss the importance of microsites, what they are and how they can highlight your properties, listings and availabilities for marketing purposes. A microsite is defined by Wikipedia as “an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity.” So basically, a mini-website page that doesn’t have multiple navigation options like a website. It allows you to create a website with the sole purpose of marketing to leads and prospects a single property or selection of multiple properties that could be based on price, location, etc.
Microsites allow you to engage users and interact with you or your marketed property in a focused setting eliminating outside distractions that could derail the deal or conversation. This includes other listings or advertisements.
In addition, microsites can assist you in your SEO (Search Engine Optimization) efforts. For example, with xRE Composer you can overwrite the domain to create a vanity URL so that your company name, property, location or any keyword necessary is part of the URL to assist with search online. Below is an example of how you can easily update this information:
Marketing with a microsite allows you to separate the offering from a larger website and can assist you in generating new leads. It can allow your prospect to focus on the property or properties you wish to share without them getting lost in a website of offerings that aren’t relevant to their price point, location or other requirements. However, you can still link back to a main website on a microsite to connect the marketing dots as well as contact and social media links.
Now that you have a better idea of how a microsite can propel your marketing efforts and cut through the noise here are a few ideas on how or where to share these sites:
- LinkedIn Profiles and Groups
- Twitter with appropriate hashtags associated
- Facebook groups
- Google+ Circles
- Commercial Real Estate specific groups that are targeted or local in nature
- Press Releases
- Marketing Emails
- Email Signatures
- Hyperlinks using existing marketing solutions or automation tools
Contact us today to learn more or call 1-888-FIND-CRM.