When Satya Nadella took the reigns as CEO, people predicted this would usher in big changes at Microsoft. Recent announcements, like this one, could help find Microsoft Dynamics CRM back into conversation as businesses anticipate how Microsoft’s acquisition of LinkedIn will affect them today and in the future.
The $26.2 billion deal proves Microsoft’s intention of evolving their products to a new level, including their CRM software, Microsoft Dynamics CRM. As of Q1, there are 433 million users on LinkedIn (according to Statista.com). Any business that has tried harness the power of LinkedIn data for their solution hasn’t been able to completely harness the power of all that rich intelligence. That’s what makes this an intriguing partnership to watch.
How does this affect Microsoft’s CRM solution?
LinkedIn is the largest social networking site for businesses and professionals. This means you can assume every account created on LinkedIn is by the actual person themselves, and that increases the reliability of the data versus big data warehousing. This includes network relationships, emails, phone numbers, addresses, and social media handles.
With direct integration, Microsoft Dynamics CRM could potentially have one of the most attractive contact database solutions amongst competitors. LinkedIn could be the unique differentiator between Microsoft and Salesforce.com in future RFP’s. In addition, Microsoft Dynamics CRM comes with InsideView for Sales which already provides their users with basic, but key, company and contact information.
“When Microsoft integrates LinkedIn with its [customer relationship management] suite … what you have is a hugely powerful tool that is truly differentiated and one that poses a real threat to Salesforce,” Julie Langley of Results International told AdWeek on Monday.
On the flip side, LinkedIn users could be concerned that the social business tool where they have marketed themselves would be a way for a business to find their information and be harassed by marketers.
Initially, the thought is this could affect the usage of LinkedIn, but it seems this is the way both CRM giants are moving since Salesforce announced that they will also move into the data warehousing game and will begin mining from Salesforce instances in their Winter ’17 release.
How does this affect commercial real estate technology?
The commercial real estate industry has been slightly shamed for being behind on technology, but there has been a recent surge in new technologies to increase productivity for brokerages. This includes CRM.
A commercial real estate specific CRM software usually boasts features such as property, lease, and availability tracking, as well as deal management. For the most part, they all have one thing in common; they are either on their own unique software, or they are built on Salesforce.
Brokers may have difficulty deciding which CRM to adopt, and they usually end up choosing a Salesforce-based solution. It’s no wonder, since technology in general is making the move to the cloud. Salesforce made the initial move to the cloud easy and also provided a good mobile strategy.
However, Microsoft’s acquisition of LinkedIn throws in another option to consider. With Microsoft’s online version of Microsoft Dynamics CRM, and willingness to back their partner resellers, this could be mean a comeback in a solution that has become largely overlooked.
AscendixRE for Microsoft Dynamics CRM
Ascendix is the only provider of a commercial real estate specific version of Microsoft Dynamics CRM. AscendixRE for Microsoft Dynamics CRM has been fine-tuned and refined year after year since 2007. Initially seen as an option only for large brokerage firms, the move to the cloud and Ascendix’s CRE focused mobile app made this an attractive option to even small user groups. Ascendix began to get more requests for reviews of Dynamics CRM when companies started using Office 365. The addition of LinkedIn could be a factor in the number of inquiries as well.
If you are currently reviewing CRM’s make sure to reach out to us to help you decide whether you should go with Salesforce or Microsoft Dynamics CRM. As the only CRM for CRE provider of both we can give you a solid and unbiased review.