In our blog post 5 reasons why you need CRM for commercial real estate, one of the primary reasons mentioned to use a CRM system is to organize data efficiently. Brokers who neglect to use CRM are probably suffering the consequences of disorganized data on a daily basis, which we refer to as the ‘Islands of Information Dilemma’.
Penned by the president of Ascendix, Wes Snow, the Islands of Information Dilemma sums up the consequences of storing data in multiple locations. These locations, or islands, are disconnected from other relevant data and are less accessible, therefore causing an unnecessary hurdle for brokers. For example, some brokers save contact information in Outlook, property data in another program, and so on. Without proper organization, you are wasting time going to separate locations to reach your data.
Having islands of information could create various issues within a company, such as:
- No unified picture of relationships with clients and prospects
- Relational blind spots
- No ability to effectively cross-sell
- Redundant data entry
- Manual processes
CRM solutions like AscendixRE bring these islands of information together into one nice continent where data and information flow together. With an efficient CRM solution, your brokerage will have all of your important data in one system. The CRM can then assist you with following up on leads and increase your chances of closing a deal.
Your CRM continent can also receive data from outside sources. For example, you can import company and contact data from InsideView, an industry leader in data aggregation services. With additions like InsideView, you can be empowered to have more meaningful conversations with prospects, make a lasting first impression, and increase your ability to close a deal.
Is your brokerage suffering from the Islands of Information Dilemma? Contact us to learn how we can help!