The marketing tool every broker needs: xRE Composer

Updated on January 31, 2019 Success in the commercial real estate industry requires a variety of different talents, whether that’s being an approachable salesperson or an analytical marketer. In such a competitive environment most professionals in commercial real estate focus their efforts to one job, and that goes double for smaller firms.

Sometimes being a successful businessman could mean you may be, candidly said, lacking in the creativity department. Brokers, especially those in smaller brokerages, are left with the options of:

1. struggling to be their own graphic designer, or
2. outsourcing the job and paying a pretty penny.

Struggling to use design software is nothing short of torment, and for some firms option, 2 might not be the best financial road to take.

As a company focused on commercial real estate technology, we realized that this existing problem could be easily solved through something brokerages of all sizes use: a CRM solution.

The attractiveness of xRE Composer, an Ascendix original marketing tool, is that it pulls in existing information from your CRM and formats the selected data into a beautiful and professional brochure or microsite template. No need for graphic design or HTML knowledge. In other words, xRE Composer is simple and user-friendly.

xRE Composer is pre-loaded with 50 ready-to-use templates, but you can also customize your own templates if desired. Either way, users are able to use commercial real estate property & availability data including images from their CRM. xRE Composer also accommodates data tags for variable data publications, unlike static publications created in Publisher, InDesign, and Quark.

Another plus for using xRE Composer is that you can brand your site and collateral with company logos to create a professional profile. After creating brochures and microsites, you can market them through e-blasts and your social media accounts.

If you already use AscendixRE as a CRM solution, for either Microsoft Dynamics CRM or Salesforce.com, xRE Composer can be seamlessly integrated.

You could also use xRE Composer as a standalone tool or integrate it with other offerings.

Ascendix is all about streamlining your commercial real estate technology. Add xRE Composer and your CRM just got another boost in value.