Now that I have your attention….although promise to get to the plastic surgery part later.
If you’re at all familiar with the residential aspect of real estate, there are generally two options. Going through a realtor to buy an existing pre-owned home, or building a home from the ground up. For the purposes of this analogy, let’s go with the second scenario and see how this plays out.
The builder/developer – Buys a lot or a site within a community, draws up several floor plans and builds a house with basic standards and specifications. The builder has commonly constructed the layout of the house based on what the market is demanding (2 story homes, 3 car garage, open concept, outdoor living spaces etc…)
Enter potential buyer: There are 3 kinds of buyers
- Buyer type 1: He’s happy taking the house as-is. He selects the floor plan and exterior, the builder builds it, leaves all the standard finishes in there. The buyer signs on the dotted line and moves in. He’s budget conscious and isn’t willing to take the risk of spending extra on features. So he’ll either learn to live without them, or try to do them himself (you know how that turns out, don’t you?)
- Buyer type 2: He needs the house to be customized to his taste, preference and lifestyle before he moves in. He has complex requirements but he really wants this house to have his mark on it. He has aesthetic change requirements but also major functional ones.
- Buyer type 3: He is willing to initially take the house as it is, but has to feel it out after living in it, and will make changes down the road if he feels they are necessary. He realizes this is a pain after he’s moved in, but it’s a risk he’s ok with.
Design & Customizations – For the detail-oriented buyer 2, the builder starts to document all of these customizations and depicts them in a blueprint. It involves architects, plumbers, and engineers. And it could cost big bucks but hey it’s what the buyer wants, right? If the buyer starts requesting things that will be a burden on the house or are not in their best interest, it is the builder’s job to communicate that risk. But that largely depends on the builder’s integrity right? If the builder is just interested in taking the client’s money, he’ll do whateeeever the client wants. Sound familiar? Plastic surgery. Just because the patient has the means to pay for ‘xyz’ surgeries, doesn’t mean the doctor should perform them. A) The patient ends up looking strangely artificial and B) The doctor’s reputation is at stake. So there is an obligation to draw the line somewhere and the hope would be someone’s on the buyer’s (or patient’s) side to provide that counsel.
Back to the house…the home customizations take some time, and it requires the owners and stakeholders to regularly check in to see how the process is going. It’s easier and cost-efficient to catch something early on than it is to wait until the house is completely built.
Furniture – The house is now done and it’s time to get the furniture in and properly placed. Depending on the budget, the buyer could move the furniture himself, hire a moving company, hire an interior designer for staging purposes and so forth.
In the long run, that buyer (and now owner) would be able to stretch his dollars if he could just move the furniture around to suit his needs. It’s definitely a subjective exercise. But he’s better off leaving the plumbing, electrical, foundational stuff to the experts.
If the furniture is placed awkwardly, hard to access, or just not feng shui/balanced, the place will look off and not be warm and inviting to the Guests. So the owner must keep in mind, from the outsider’s perspective coming in, what flows and seems natural, and what is entirely out of place.
Meet the players:
The builder – Ascendix Technologies.
- Active in the Commercial Real Estate CRM business since 1996.
- Have fine-tuned our out-of-the-box product (“xRE”) based on what brokers have been telling us for years. Able to provide our CRE layer (“xRE”) on top of either SalesForce or MS Dynamics platforms.
- Operate from a consulting perspective to determine what blend and approach is right for your firm.
- Well versed on the balance of art & science in CRE technology.
- Have a reputation for being truthful to the point of not winning your business if it means you’re better off.
Potential buyer/owner – You, the CRM decision maker. Whether you are a one-man show, a CIO, or a project manager executing the decision on the behalf of hundreds of users.
Design – the workflows, design changes and processes needed to make the system speak your ‘language’ and jive with your office culture.
Furniture – Your data and how it’s laid out
Guests – Your users
What role do you play in this CRM game? If you’re unsure or would like to have a consultation to review your current state, we can point you in the right direction and determine if the timing is right for you to make a move. Call 1-888-FIND-CRM (1-888-346-3276) or email [email protected]