Ascendix TechnologiesOpen/Close Panel

CRM Consulting Services and Commercial Real Estate Software Since 1996

Open Search
  • Services
    • CRM Consulting
    • Dynamics 365 Consulting
    • Salesforce Consulting
    • Salesforce Implementation Services
    • Salesforce AppExchange App Development
    • Salesforce Integration Services
    • Salesforce Customization Services
    • Software Development Outsourcing
    • Ascendix CRM Concierge Service
  • Products
    • Ascendix Search
    • AscendixRE CRM
    • AscendixRE Pricing
    • AscendixRE Capital Markets
    • AscendixRE Land
    • Composer
    • MarketSpace
  • Industries
    • Financial Services
    • Commercial Real Estate
  • About
    • Our Team
    • Meet Our CEO
    • Engagement Models
    • How We Work
    • Ascendix Videos
  • Clients
  • Blog
  • Contact
  • Login

AscendixRE Land Case Study: Base Camp Country Real Estate

June 13, 2019

Updated on January 20, 2021 AscendixRE Land case study Land CRM review

[Updated with new insights: 1/21/2020] Nathan Mrnak, the COO of Base Camp Country Real Estate and Base Camp Leasing, shared his experience on using AscendixRE Land CRM and explained how it helped them support aggressive growth strategy, coordinate smooth work of agents from multiple locations, and drives efficiencies in their operations.

Meet Nathan

Nathan Mrnak

Nathan Mrnak is the Chief Operating Officer at Base Camp Country Real Estate. Growing up in rural Northern Minnesota set the foundation for Nathan’s love of the outdoors and his future career in the outdoor industry. Nathan’s best days away from work involve the time spent with his two daughters, rooting on their team sports, hunting turkeys or whitetails

 

Nathan’s CRM and tools:

  • AscendixRE Land CRM for Salesforce
  • Ascendix Search app

 

Ascendix: Tell us a little bit about what makes BaseCamp Country unique?

Nathan:

We specialize in recreational real estate sales, where we assist both sellers and buyers throughout the real estate process.

By living the lifestyle of outdoorsmen and women we understand the value of ranch, farm and hunting land, which sets our agents apart from your typical real estate company.

Base Camp Country Real Estate has a solid foundation built from over 20 years of experience with its sister company Base Camp Leasing, where both landowners and people who enjoy the outdoors have taken advantage their services.

 

Base Camp Country Land Brokerage

Base Camp Country Home Page

 

These foundational relationships have paved the way for Base Camp Country Real Estate to quickly expand into 6 states in just over a year and half. 

Our model will continue to grow where the Base Camp Country brand is strongest with aspirations to exceed the 24 states our leasing company operates in today.

 

Ascendix: What challenges were you facing, that led you into seeking a CRM?

Nathan:

Base Camp Country Real Estate was established in September of 2018 in partnership with Halderman Real Estate.

What this meant from an operational perspective was that we needed to overcome workflow issues created by having human resources in several different geographical locations.

 

Base camp jobs

Career Page of Base Camp Country

 

Knowing that our expansion could be rapid, I needed to find a CRM solution that would be scalable, adaptable to the needs of a real estate company and ultimately give us a competitive advantage over the competition.

We needed an adaptive solution that would fit our niche of recreational land sales with lead tracking, workflow, and reporting all in one place.

Ascendix: When assessing CRMs, what key features were you seeking? What made you choose AscendixRE Land?

Nathan: The adaptability of the program to what made sense for our business model.  We literally have a one-stop-shop for my agents to upload a listing, store documents, look at their Key Performance Indicators all while maintaining a sold workflow that drives efficiencies in our operations.

AscendixRE Land ended up being on the top of our list, because it not only checked every box on the capability list, but also due to time their staff took with us in explaining how it adapted to every phase of our current processes related to real estate sales.

The workflow within AscendixRE Land CRM has made the distance between locations disappear.  Everyone is communicated with and knows their role in any stage of our real estate processes.

It simply streamlined our processes, communication and reporting.

Let me articulate this a little.

A full capacity real estate company has many positions within and the cadence to when certain tasks must be completed is imperative to stay in compliance as well as maintaining the quality of services our customers deserve.

AscendixRE Land provides a one-stop-shop to handle the journey of a customer from listing through closing all while quietly behind the scenes keeping your staff on task to stay in compliance. 

From entering buyer/seller leads, developing listing details, housing legal agreements, marketing materials, marketing campaigns, to even handling commission splits it is a single source that our staff can count on throughout the whole process.

 

See-how-AscendixRE-CRM-can-make-difference-brokerage-banner

 

Ascendix: Describe the process, from implementing the vision in your head to having the tangible output within Ascendix?

Nathan: Once Chris Petersen and I were on the same page with the vision it was easier for her to identify how Ascendix could help me through workflow issues we were going to face.

Ascendix: What are the most used features by your team?

Nathan:

Property details, deals and the Box App that was installed to work in synch with AscendixRE Land.

One of the leaderships favorite features of AscendixRE Land is the ability to create custom reporting from the custom forms we have created.

The ability to create visual graphs, export into excel, create PDF’s or time driven e-mail reporting is outstanding.

It really has taken the work out of report creation and allows us to just focus on analyzing the data it produces.

A close second for us is the ability to leverage 3rd party apps that we have integrated into the platform like “Box”.

Box allows us to house unlimited amount of data, forms, pictures, legal documents all while keeping such collateral in a folder format specific to a customer or transaction.

 

👉 Watch our video: Box.com Integration with Salesforce

 

“Box”, has also been a great tool for our marketing team to collaborate on creative content creation and communication with our agents needs in the field for specific content.

The ability to integrate these types of tools has driven a lot of efficiency in our business model allowing us to do what we do best in servicing our customers.

Ascendix: Do you have any recommendations for Land Brokers to help them adopt CRM? How do you deal with this?

Nathan: If they truly want to take care of their agents and drive efficiencies in their operational model this is the solution.  It all translates into better customer service and brand equity at the end of the day, but it all starts with making sure your team has the tools at their fingertips.

Ascendix: Can you share your growth strategy, as a CRE Land firm, and how Ascendix can help you along the way?

Nathan: Our initial strategy was to be in 5 states by the end of 2019, but with the workflow advantages and setting up the right roles in Ascendix it will help us expand much faster.  Within 3 years we will be in 24 different states.

Ascendix: How do you unwind after a long day of work?

Nathan: Any time I get a chance I spend it playing sports with my two girls.

The day in and day out grind is real in the real estate business world!

Our team here at Base Camp Country Real Estate is passionate about spending time in the outdoors.  We are hunters, conservationists, mentors and land managers.  Our favorite past time and how we unwind is taking time to introduce new people to this type of lifestyle and sharing it with our families.  To us land is “More Than Just Dirt, It’s A Lifestyle”!

Thank you Ascendixe RE Land for giving us just a little more time out there.

 

About AscendixRE Land

AscendixRE Land is the first CRM that takes into account the needs of Land Brokers and helps to stay focused on your operations.

The CRM was launched in 2018 by Ascendix Technologies, the CRM Company with extensive expertise in commercial real estate.

FD Bell, Southeast Land Director/Consultant at Academy of Land Specialists acted as a subject-matter expert to contribute to the creation of the tool.

Later in 2018, AscendixRE Land partnered with MapRight to let land brokers store detailed property maps right in the CRM.

In a few months, Ascendix launched property listings solution to allow its users to publish their listings right from AscendixRE Land.

Watch a short overview of the AscendixRE Land:

 

Are you ready to improve your Land Brokerage operations? Contact us to request a free 30-Day trial with no obligations!

Recommended For You:

  • Commercial Real Estate Map Search Case Study:…
  • Property Management Automation Case Study: Calson Properties
  • AscendixRE Stacking Plan Software: All You Need To Know

AscendixRE Land Blog Clients

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About us

  • About Ascendix
  • Our Services
  • Case Studies & Reviews
  • Ascendix Videos

Products

  • Ascendix Search
  • AscendixRE CRM
  • AscendixRE Capital Markets
  • AscendixRE Land
  • Composer

Contact Us

  •   +1 888-346-3276 Ext 2
  •   +1 972-889-8090
  •   Contact Sales
  •   Request Support
  •   Ascendix Corporate Office
    12222 Merit Drive Suite 1760
    Dallas, Texas 75251
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

© 2021 Ascendix Technologies. All Rights Reserved | Privacy Policy Sitemap

We use cookies on our website. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience. Read our privacy policy.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

CookieTypeDurationDescription
__cfduid11 monthThe cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
cookielawinfo-checkbox-advertisement01 yearThis cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given their consent to the usage of cookies under the category 'Advertisement'.
cookielawinfo-checkbox-analytics01 yearThis cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category 'Analytics'.
cookielawinfo-checkbox-necessarypersistent11 monthsThis cookie is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessarypersistent11 monthsWe use this cookie to store the user consent for the cookies in the category "Non Necessary".
csrftoken011 monthsThis cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
iopersistentSessionThis cookie is set by HeyOliver and it preserves user session state across page requests.
pctrk01 yearUsed to count page views by unauthenticated users against license usage.
PHPSESSIDpersistent1 yearThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policypersistent11 monthsThe cookie is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieTypeDurationDescription
__utma02 yearsThis cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb030 minutesThe cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc0The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt010 minutesThe cookie is set by Google Analytics and is used to throttle the request rate.
__utmz06 monthsThis cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
_gapersistent2 yearsThis cookie is installed by Google Analytics. It registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat_gtag_UA_76342539_1persistent1 minuteGoogle uses this cookie to distinguish users.
_gat_UA-76342539-1persistent1 minuteThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gidpersistent1 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_uv_id02 yearsThe cookie is set by Slideshare.net. It collects data on the user's visits to the website, such as which pages have been read.
bcookiepersistent2 yearsThis cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
browser_idpersistent1 yearA unique indentifier for the web browser
bscookie12 yearsUsed by the social networking service, LinkedIn, for tracking the use of embedded services.
cusidpersistent30 minutesThis cookie is set by Clickdimensions and is used to establish and continue a user session with the site. When a user views a page on the site, the script code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on the site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on the site for longer than 30 minutes.
cuvid02 yearsThe cookie is set by ClickDimensions. This cookie is typically written to the browser upon the first visit to the site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits the site, a new __cuid cookie is written with a different visitor unique ID. This cookie is used to determine unique visitors to the site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that the application uses to ensure both the validity and accessibility of the cookie as an extra security measure.
cuvonpersistent30 minutesThis cookie is set by Clikdimensions and is used to signal the last time a visitor viewed a page. It expires in 30 minutes from set/update.  
GPS030 minutesThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
heyo_pPersistentRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
heyo_ssessionRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
ho_*-active_quickview_tabPersistentKeeps the current state of the web app and is set by HeyOliver.
ho_*-heyoliver_referrersessionThis cookie is set by HeyOliver and collects information of the user's referrer.
ig_did19 yearsThis cookie is set by Instagram.
li_sugrpersistent2 monthsLinkedIn Insight Tag, when IP address is not in a Designated Country
lisscpersistent1 yearUsed by the social networking service, LinkedIn, for tracking the use of embedded services.
UIDR01 yearThis cookie is set bu scorecardresearch.com. The cookie is used to tracks the users activity across the internet on the browser such as visit timestamp, IP address, and most recently visited webpages. and may the data send to 3rd party for analysis and reporting to help their clients better understand user preferences.
vuid02 yearsThese cookies are used by the Vimeo video player on websites.
YSC1This cookies is set by Youtube and is used to track the views of embedded videos.
Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieTypeDurationDescription
_fbppersistent2 monthsThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
fr12 monthsThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE12 yearsUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
uid01 yearThis cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
UserMatchHistorypersistent1 monthThis cookie is set by Linkedin and is used to track visitors so that more relevant ads can be presented based on the visitor's preferences.
VISITOR_INFO1_LIVE15 monthsThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieTypeDurationDescription
langpersistent1 yearThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidcpersistent1 dayThis cookie is set by LinkedIn and used for routing.
mid09 yearsThe cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security.
test_cookiepersistent11 monthsThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies.
upersistent2 months
Save & Accept