Nathan Mrnak, the COO of Base Camp Country Real Estate and Base Camp Leasing, shared his experience on using AscendixRE Land CRM and explained how it helped them support aggressive growth strategy, coordinate smooth work of agents from multiple locations, and drives efficiencies in their operations.
Ascendix: Tell us a little bit about what makes BaseCamp Country unique?
Nathan: Base Camp Country Real Estate was established in September of 2018 in partnership with Halderman Real Estate. What this meant from an operational perspective was that we needed to overcome workflow issues created by having human resources in several different geographical locations.
The workflow within AscendixRE Land CRM has made the distance between locations disappear. Everyone is communicated with and knows their role in any stage of our real estate processes.
Ascendix: What challenges were you facing, that led you into seeking a CRM?
Nathan: We needed an adaptive solution that would fit our niche of recreational land sales with lead tracking, workflow, and reporting all in one place.
Ascendix: When assessing CRMs, what key features were you seeking? What made you choose AscendixRE Land?
Nathan: The adaptability of the program to what made sense for our business model. We literally have a one-stop shop for my agents to upload a listing, store documents, look at their Key Performance Indicators all while maintaining a sold workflow that drives efficiencies in our operations.
Ascendix: Describe the process, from implementing the vision in your head to having the tangible output within Ascendix?
Nathan: Once Chris Petersen and I were on the same page with the vision it was easier for her to identify how Ascendix could help me through workflow issues we were going to face.
Ascendix: What are the most used features by your team?
Nathan: Property details, deals and the Box App that was installed to work in synch with AscendixRE Land.
Ascendix: Do you have any recommendations for Land Brokers to help them adopt CRM? How do you deal with this?
Nathan: If they truly want to take care of their agents and drive efficiencies in their operational model this is the solution. It all translates into better customer service and brand equity at the end of the day, but it all starts with making sure your team has the tools at their fingertips.
Ascendix: Can you share your growth strategy, as a CRE Land firm, and how Ascendix can help you along the way?
Nathan: Our initial strategy was to be in 5 states by the end of 2019, but with the workflow advantages and setting up the right roles in Ascendix it will help us expand much faster. Within 3 years we will be in 24 different states.
Ascendix: How do you unwind after a long day of work?
Nathan: Any time I get a chance I spend it playing sports with my two girls.
About AscendixRE Land
AscendixRE Land is the first CRM that takes into account the needs of Land Brokers and helps to stay focused on your operations.
The CRM was launched in 2018 by Ascendix Technologies, the CRM Company with extensive expertise in commercial real estate.
FD Bell, Southeast Land Director/Consultant at Academy of Land Specialists acted as a subject-matter expert to contribute to the creation of the tool.
Later in 2018, AscendixRE Land partnered with MapRight to let land brokers store detailed property maps right in the CRM.
In a few months, Ascendix launched property listings solution to allow its users to publish their listings right from AscendixRE Land.
Watch a short overview of the AscendixRE Land:
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