Having a vast customer base, Innovative Capital was struggling with housing all the data of their lenders and borrowers. Moreover, the company was looking for a solution for robust marketing of their services and tools for lead processing and engagement. Ascendix helped Innovative Capital to cover all their needs in one core offering – AscendixRE CRM.
Background
Innovative Capital Corporation is a commercial real estate brokerage and private capital lender. The company leverages everything from private money to institutional capital to team up its clients with venture funds, private equity, and debt funds to find the right loans for their businesses.
Having a vast customer base, Innovative Capital was struggling with housing all the data of their lenders and borrowers. Moreover, the company was looking for a solution for robust marketing of their services and tools for lead processing and engagement. Ascendix helped Innovative Capital to cover all their needs.
We talked to Revel Stark, Director of Business Development at Innovative Capital Commercial, about the benefits of Salesforce for Capital Markets, the quality of CRM consulting services the Ascendix team provided, and the scope of tasks.
Scope of Work We Delivered to Innovative Capital
- Implemented a possibility to support the entire deal cycle
- Implemented a mechanism for a Lead-Deal conversion
- Provided an opportunity to attach documents to a deal (multi-download and multi-deletion)
- Marketing automation with Pardot: created a landing page template
- Added landing pages into email templates
- Built solutions for Post-Close Sales Cadence
- Implemented “Lender Search” tool based on Ascendix Search.