Should you build a custom CRM or buy the existing solution and customize it?
This is a classic argument. It should begin with a discussion of your goals and desires as well as your motivations and past experience that may cloud the issue.
In this Ebook, we compare the main (not all) factors that should be considered:
- Time to market
- Upfront costs
- Focus/Core competency
- User adoption
- Training and Support
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