Effective marketing automation tools can improve lead generation by 80% and ROI by 79%. Pardot (also known as Marketing Cloud Account Engagement) is the 7th most popular app in the Marketing Automation category. It is expected to reach $6.4 million in revenue by 2024.
With proper implementation and optimization, Pardot helps increase lead conversion by 77% and sales productivity by 20%. But what if marketing automation doesn’t bring the expected results?
We’ll help you analyze whether you take the most of your Pardot and Salesforce investment with our Pardot audit and health check services. As your Pardot consultant, we’ll help you increase product adoption and marketing campaign success by 300%.
Ascendix Technologies is a certified Pardot and Marketing Cloud consultancy and an AppExchange app development company from Dallas, Texas. We’re a Salesforce Crest Consulting Partner. Our experts hold 120+ certifications in Pardot and Salesforce Marketing Cloud administration, consulting, and development.
We'll thoroughly analyze Pardot's components, including emails, landing pages, forms, drip campaigns, and reporting requirements. Additionally, our consultants will research the communication between your sales and marketing teams. To develop an actionable roadmap that aligns with your company's objectives, we will examine your CRM connector configuration and error logs.
With our Pardot audit services, we'll ensure that Pardot account integration with Salesforce and all the technical basics work well.
Our consultants will examine if DKIM, domain tracker, and the Salesforce Connector have been implemented correctly.
We'll assist you with relaunching lead qualification, grading, deduplication, prospect activity tracking, real-time alerts, and email campaign segmentation.
We'll check if the implementation of forms, form layout templates, and progressive profiling works as intended and what can be improved.
Our assessors will verify how automation rules, page actions, completion actions, and profile grading are implemented.
We will inspect leads scored on Pardot to ascertain that score is assigned to every generated lead and represents the buying values correctly.
Our auditors will review segmented customer lists, ensure they are still relevant and actively used and suggest changes if they require an update in their criteria.
We'll check how compliant your Pardot is and opt-out processes with industry regulations to prevent data leakage at the early stage.
Our consultants will inspect the implementation of the B2B Marketing Analytics app and its connection with CRM analytics.
Our auditors will check if your static, dynamic, and test lists in Pardot work correctly and if anything can be improved.
We'll assist you with validation of landing pages setup and tuning of landing pages templates.
Our team will create the individual training plan, educate your team on how to set up marketing automation, and ensure it moves forward.
Ascendix Technologies is a Dallas-based certified Pardot and Marketing Cloud services provider that has:
“ I highly recommend working with Ascendix. I was attracted to their flexible pricing model and experience working in Commercial Lending and Commercial Real Estate. They have an excellent understanding of building and leveraging Salesforce to improve all aspects of the organization. They continue to help us significantly impact marketing, Sales, and Operations. In my experience, they are responsive, organized, and very helpful in providing value add solutions for our organization. ”
Pardot audit and assessment services is a complex process of technical and business analysis of the platform for errors, further improvement, and scaling. It also includes regular health checks for security and user adoption issues.
Depending on the project’s complexity and audit scope, it may take several days to two weeks. Contact us if you need a more accurate estimate for your particular project.
The Pardot audit cost depends on the platform assessment scope, project size as well as on the consultant’s expertise, location, and seniority level. Book a consultation, and we will evaluate the costs for your audit session.
Pardot Account needs regular check-ups for possible system issues and enhancements. Also, thanks to frequent Pardot health assessments, you can spot unused features and archive or optimize them.
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