Nonprofits juggle a multitude of responsibilities. Managing donor relationships, tracking fundraising efforts, and organizing volunteer activities is a lot.
The most efficient helper — CRM.
With so many options on the market, which CRM is best suited for nonprofits in 2025? Here’re best 5 CRMs for nonprofits:
| CRM | Donor Management | Fundraising Tools | Reporting & Analytics |
|---|---|---|---|
| Salesforce | Donor tracking & segmentation with NPSP | Campaign management, corporate matching gift tracking | Advanced, customizable reporting tools |
| Bloomerang | Donor engagement tracking, donor database | Crowdfunding tools, peer-to-peer fundraising | Insights into donor habits, fundraising progress |
| HubSpot for Nonprofits | Donor and stakeholder management | Custom donation pages, automated receipts | Advanced analytics for fundraising performance |
| Blackbaud (Raiser’s Edge NXT) | AI-powered donor behavior insights | Dynamic email campaigns, donor data enrichment | Built-in analytics, prospect targeting |
| Pipedrive | Donation tracking via visual pipelines | Campaign tracking and forecasting | Automated tracking, performance forecasting |
A CRM for nonprofits is a tool to manage relationships. It tracks donors, volunteers, and program participants. Nonprofits use it to organize data and improve communication. It helps with fundraising and building stronger connections.
How to enhance nonprofit relationships with CRM | Source: Ascendix
The Ascendix team compiled a list of the best CRM for nonprofits. With our professional overviews we hope you’ll find your CRM nonprofit system. Let’s roll:
🔹 Feature-Rich CRM for Nonprofits
When it comes to choosing the best CRM for nonprofits, Salesforce stands out as the #1 choice.
Let’s get into detail why. Salesforce offers a comprehensive set of tools tailored for nonprofit organizations, including:
Salesforce Nonprofit Cloud Structure | Salesforce
Its wide range of extensions and add-ons allows organizations to adapt the platform to their unique needs, from managing donor relationships to streamlining daily operations.
However, the Salesforce’s true potential often depends on thoughtful customization. For over 25 years, our Ascendix team has been helping organizations adapt Salesforce to meet their specific needs and goals. As a Salesforce Nonprofit Implementation Partner, we can help nonprofits make the platform work more effectively for them.
Take, for instance, Ascendix Search, that simplifies how nonprofits work with complex datasets in Salesforce. With features that allow filtering by donation history, recency, location, and program involvement, nonprofits can create precise donor lists. This capability enables more targeted outreach and helps organizations engage supporters more efficiently.
If you want to learn more about the Salesforce product family, check out our blog post.
Our nonprofit clients have seen firsthand the value of this approach:
The Ascendix team helped us transition from a legacy system with patience and expertise. They stayed within budget and took the time to truly understand our needs, ensuring a smooth transition.
During a key fundraising period, our small team struggled to send engagement newsletters. Ascendix stepped in, identified the issues, implemented solutions, and coached our staff to ensure future success. They truly listened and provided the support we needed.
Implementing Salesforce effectively can be challenging without the right expertise. This is where a Salesforce Nonprofit Consultant can make a difference, helping nonprofits harness the platform’s capabilities to meet their unique needs.
Our consultants bring:
For 25 Years in CRM consulting business, we’ve dealt with the top sales management solutions like Pardot, Goldmine, Salesforce, and MS Dynamics 365. Learn more about our CRM consulting services journey here.
Our Salesforce consultants can help both new and long-time users maximize the value of Salesforce. We offer comprehensive audits and assessments to uncover issues that hinder user adoption, identify areas where your CRM could better serve your organization, and address potential risks like data security concerns or inefficient configurations.
We offer all types of Salesforce consulting services such as implementation, integration, customization, administration, AppExchange app development.
🔹 Robust CRM for Nonprofits
Bloomerang is a nonprofit CRM for organizations that helps you engage with donors, track fundraising efforts, and streamline reporting. It combines donor management, online fundraising tools, and analytics to drive growth for small to medium-sized organizations.
Bloomerang features:
| ✅ Pros | ❌ Cons |
|---|---|
| User-friendly interface | May not be ideal for large organizations with complex needs |
| Great customer service | Limited integrations with some other platforms |
| Powerful reporting features | Some features may require extra configuration |
As we see it, Bloomerang offers a solid CRM for nonprofit organizations. It focuses on improving donor engagement and fundraising.
As for the user experience. The interface is straightforward and easy to use, while the reporting features provide valuable insights for smaller to mid-sized organizations.
“ While Bloomerangs may not offer the level of complexity that larger nonprofits may require, its blend of user-friendly design and effective fundraising tools makes it a strong option for those who prioritize simplicity and efficiency in managing donor relationships. ”
🔹 Comprehensive CRM for Nonprofits
HubSpot is a nonprofit CRM software that offers a robust set of tools to improve donor management, marketing, and volunteer coordination. HubSpot for nonprofits has unique features specifically to organizations that work with fundraising, communications, and operational efficiency.
HubSpot for Nonprofits | Source: HubSpot
HubSpot’s features:
| ✅ Pros | ❌ Cons |
|---|---|
| Easy to set up | May require time to master all features |
| Special pricing for nonprofits | Could be expensive for smaller organizations |
| Comprehensive donor and volunteer management tools | Limited customization for highly specific needs |
HubSpot for Nonprofits offers a well-rounded CRM solution with valuable tools for managing donor relationships, automating marketing campaigns, and enhancing volunteer coordination.
“ While some smaller organizations face the learning curve, using HubSpot as a CRM for nonprofits can help them strengthen their outreach and operations. ”
🔹 Donor Management CRM for Nonprofits
Blackbaud Raiser’s Edge NXT is a nonprofit CRM designed specifically for nonprofits that need advanced donor management and fundraising tools. This CRM for nonprofits fits medium to large organizations with extensive databases and diverse fundraising needs.
Let’s take a look at Blackbaud features:
| ✅ Pros | ❌ Cons |
|---|---|
| Robust reporting and analytics | Complex user interface |
| Comprehensive donor tools | Limited integration options |
| Good for medium to large organizations | Customer support can be slow |
So, as you can see, Blackbaud is a specialized CRM for nonprofits. Not only does it work well for managing large donor databases, but it also uses AI tools and donor analytics to provide useful insights.
“ Our take on Blackbaud as a CRM for nonprofits: it offers data enrichment services and built-in tools for running campaigns. Hence, it’s a good fit for medium and large nonprofits. However, this CRM can limit integration with other tools. ”
We will teach you how to use CRM software to the fullest without overpaying for unnecessary functionality.
🔹Volunteer Management CRM for Nonprofits
Pipedrive is a CRM that helps nonprofits track donor activity, manage volunteers, and organize events. Its visual features make it easy to monitor campaigns, estimate fundraising potential, and maintain supporter engagement.
Pipedrive for Nonprofits | Source: Pipdrive
Pipedrive CRM for nonprofits’ features:
| ✅ Pros | ❌ Cons |
|---|---|
| Visual tracking | No free plan for nonprofits |
| Automation tools for donor and volunteer management | Limited nonprofit-specific features |
| Real-time reporting and analytics | May require additional customization |
“ We believe that Pipedrive provides a clear and structured way to manage donor and volunteer relationships. The automation features help nonprofits stay organized and track progress. However, it lacks a free version, which may not suit smaller organizations. Despite this, Pipedrive is a solid choice for nonprofits that need a structured and efficient system for managing supporters and events. ”
🔹 Project Management CRM for Nonprofits
monday CRM manage projects, track fundraising efforts, and monitor team activities in one place. In this nonprofit CRM users can find dashboards provide a clear view of donation progress, campaign performance, and team goals, making it a useful tool for organizations handling multiple projects.
Monday CRM features:
| ✅ Pros | ❌ Cons |
|---|---|
| 14-day free trial available | Nonprofit discount does not apply to sales CRM |
| Detailed dashboards for tracking donations and campaigns | Lead and donor scoring only available in top-tier plans |
| Unlimited contacts | Users report occasional issues with Gmail integration |
monday CRM is suited for nonprofits that manage multiple projects, fundraising campaigns, and volunteer activities. Organizations that rely on data-driven decision-making and need clear tracking of team goals will benefit the most.
Note: smaller nonprofits looking for budget-friendly options might find the limited nonprofit discount a drawback.
“ Our team finds that this CRM for nonprofits offers a well-organized way to track donations, manage teams, and monitor campaign results. The dashboards and automation features make it easier to handle ongoing projects. But the nonprofit discount is limited, which could be a drawback for smaller organizations. ”
🔹Data-Driven CRM for Nonprofits
Virtuous nonprofit CRM is designed to improve donor relationships with data-driven insights. Users can track donor behavior, automate outreach, and manage fundraising, marketing, and volunteer coordination.
Benefits of Virtuous nonprofit CRM software:
| ✅ Pros | ❌ Cons |
|---|---|
| Personalized donor engagement with data-driven insights | Limited customization options |
| Built-in marketing and fundraising automation | Pricing is not publicly available |
| Easy integration with third-party tools | Might not be ideal for very small nonprofits |
So, Virtuous seems like a decent option for mid-sized nonprofits that want to use data to improve donor engagement and fundraising. This nonprofit CRM helps organizations personalize donor outreach, automate key tasks, and manage volunteers efficiently.
Virtuous Nonprofit CRM | Source: Virtuous
“ We found that Virtuous offers focus on donor intelligence. This is necessary for nonprofits when tailoring outreach based on real-time donor insights. This nonprofit CRM software has decent automation capabilities. So, less manual work, more focus on building relationships rather than administrative tasks. ”
🔹All-in-One CRM for Nonprofits
CharityEngine is a comprehensive CRM for nonprofits that offers a unified platform for donor management, fundraising campaigns, and communications. If you’re a mid-sized and large organization, this nonprofit CRM manages all aspects, from marketing automation to real-time reporting.
Benefits of CharityEngine:
| ✅ Pros | ❌ Cons |
|---|---|
| Extensive customizability and flexibility | Lengthy onboarding process due to system complexity |
| Powerful automation to save time and improve efficiency | Non-standard terminology |
| Real-time reporting and data-driven insights | Pricing information not available upfront |
Find out more: CRM Implementation Steps to Achieve Meaningful Results
Users can gain from this CRM’s tools. They can find everything from donor management, and online fundraising to marketing. However, there’re some bumps on the road. CharityEngine’s non-standard terminology might require a longer onboarding period.
We will teach you how to use CRM software to the fullest without overpaying for unnecessary functionality
🔹 AI-Based CRM for Nonprofits
DonorPerfect is a nonprofit CRM that combines donor management, fundraising campaigns, and marketing strategies into a single platform. It uses AI to predict donor behavior and offers tools to enhance donor engagement and boost fundraising efforts.
DonorPerfect’s features:
| ✅ Pros | ❌ Cons |
|---|---|
| Customizable to fit the unique needs of a nonprofit | Reporting process is not very intuitive |
| Internal payment processing speeds up fund collection | Some data functionality is not as user-friendly |
| AI tools to predict donor behavior and help target efforts | No clear pricing available |
DonorPerfect presents itself as an AI-driven platform for donor management and fundraising. On top of everything, this nonprofit CRM comes along with extensive customization options to tailor the system to each organization’s needs.
Its features such as automated payment processing, monthly giving management, and corporate matching gift integration are ideal for nonprofits aiming to enhance engagement and raise funds more efficiently. However, its reporting process could be more intuitive, and the user experience may not be as straightforward for all data functions.
“ DonorPerfect offers solid tools for managing donor behavior and fundraising, but its reporting features can be a tad complex. ”
🔹 Donor Engagement CRM for Nonprofits
Keela is a nonprofit CRM designed to help organizations improve donor retention and increase fundraising effectiveness. By offering tools for personalized donor engagement and data-driven insights, it helps small to mid-sized nonprofits optimize their donor management processes.
Key features:
| ✅ Pros | ❌ Cons |
|---|---|
| Responsive customer service | Clunky integrations reported by some users |
| AI-powered insights into donor behavior | Limited flexibility with the built-in email function |
| Powerful segmentation tools for personalized outreach | Email marketing tool lacks advanced features |
Users can find Keela to be an intuitive CRM for nonprofits. It offers smart tools to manage donor relationships and boost fundraising results.
A cherry on top — AI-powered insights and automation capabilities. However, users may find some integrations and email functions lacking in flexibility. Organizations focused on donor retention, fundraising automation, and personalized outreach will benefit most from this CRM.
Keela Nonprofit CRM | Source: Keela
“ Keela provides real-time donor insights, making it the right choice for nonprofits focused on building deeper relationships and increasing their fundraising efforts. ”
🔹 Supporter Management CRM for Nonprofits
Classy is a nonprofit CRM that combines an online fundraising platform with supporter management tools to help organizations raise more funds. With features focused on donor engagement and security, it’s designed to enhance fundraising efforts for a wide range of nonprofit organizations.
Classy’s features:
| ✅ Pros | ❌ Cons |
|---|---|
| Easy to launch fundraising campaigns using templates and webinars | Limited design functionality for DIY fundraising pages |
| Integrates well with platforms like Salesforce and Google Analytics | Some users find it tricky to navigate, especially newcomers |
| Supports recurring giving and year-end donation statements | Higher pricing may be out of reach for smaller organizations |
Lear more: Salesforce Benefits & CRM Perks Guide
All in all, Classy is a nonprofit CRM that focuses on increasing donor engagement and raising funds through online campaigns. Its ease of use, along with secure donation management and targeted communication features, makes it ideal for organizations seeking to enhance their fundraising.
Side note: smaller nonprofits may find the higher pricing tiers and limited customization options a challenge.
“ Classy is a CRM for nonprofits that helps organizations manage supporters, track donations, and personalize communication for better engagement. A potential drawback is its limited design flexibility and higher pricing, which may not be suitable for organizations with tight budgets or those requiring more customization options. ”
Contact us and discover how Ascendix can help you embrace innovation in with a tailored Salesforce AI solutions.
🔹 Affordable Donor Management CRM for Nonprofits
Little Green Light (LGL) is a simple, cost-effective CRM for nonprofits designed specifically for small to mid-sized nonprofits. It helps organizations manage donor information, track fundraising campaigns, and grow their donor base efficiently.
LGL’s features:
| ✅ Pros | ❌ Cons |
|---|---|
| Easy learning curve | Limited advanced features for large nonprofits |
| Affordable pricing | Customization options can be limited |
| Event tracking and donor communication tools | Lacks complex reporting |
This nonprofit CRM works for small to mid-sized nonprofits, schools, and community organizations looking for an affordable, easy-to-use solution to manage donor relationships and track fundraising efforts.
For those specifically exploring CRM database options for nonprofits working with schools, Little Green Light provides a practical and budget-friendly choice. If you’re a smaller organization looking for basic but effective donor management tools without a steep learning curve or high cost, this CRM for nonprofits is an option to consider.
Little Green Light Nonprofit CRM | Source: Little Green Light
“ Little Green Light offers a straightforward and affordable CRM solution. This platform offers tools for donor management, event tracking, and campaign monitoring. However, larger nonprofits or those needing advanced customization might find this CRM limiting in terms of features and scalability. ”
We are here to help you with your CRM rollout initiative and design your unique CRM implementation roadmap. Contact us to get assistance.
🔹 Time-Saving CRM for Nonprofits
DonorDock is a donor management system designed for small nonprofits. This nonprofit CRM offers unlimited contact records, online giving solutions, and automation tools to help organizations improve fundraising efforts.
DonorDock’s benefits:
| ✅ Pros | ❌ Cons |
|---|---|
| Beginner-friendly | Most integrations require Zapier |
| Affordable pricing | Event management features need improvement |
| Automated follow-ups for donors | Reporting features could be more advanced |
So, DonorDock is an option for small nonprofits looking for a cost-effective donor management solution. It helps organizations organize donor data, track fundraising, and automate outreach without requiring extensive technical skills.
“ DonorDock does a good job of catering to smaller nonprofits with limited tech experience. The platform’s automation and donor tracking capabilities are strong, making it a valuable tool for teams with minimal resources. Though, its lack of built-in integrations outside of Zapier can be a downside for organizations that rely on multiple software tools. ”
🔹Grant management CRM for Nonprofits
Bonterra is a donor management and fundraising platform designed for nonprofits of all sizes. The nonprofit CRM provides tools for donor engagement, grant tracking, volunteer coordination, and predictive analytics to help organizations manage their fundraising efforts efficiently.
Bonterra’s benefits as a CRM software for nonprofits:
| ✅ Pros | ❌ Cons |
|---|---|
| Offers a full suite of donor and fundraising tools | Onboarding and setup can be time-consuming |
| Includes corporate giving tools to connect nonprofits with businesses | Some essential features require higher-tier pricing |
| Predictive analytics help improve donor outreach | Recent changes in the platform may cause uncertainty |
Bonterra comes across as a strong choice for nonprofits looking for a full-featured CRM. This software covers donor management, fundraising, and corporate giving opportunities. Also, it offers powerful engagement tools and predictive analytics, making it a valuable option for organizations that want to take a data-driven approach to fundraising.
“ Our take : Bonterra is well-suited CRM for nonprofits that require a broad set of tools to manage donors, events, and fundraising campaigns in one place. Its predictive tools help nonprofits find potential donors, and its corporate giving features connect them with businesses. ”
🔹 Salesforce-backed CRM for Nonprofits
Springboard by Jackson River is a fundraising and advocacy CRM for nonprofits. It’s built for the Salesforce Nonprofit Cloud. It offers nonprofits advanced tools for donor engagement, campaign management, and data-driven decision-making.
Springboard’s benefits:
| ✅ Pros | ❌ Cons |
|---|---|
| Powerful donor analytics and AI-driven insights | Higher price point may not be suitable for small organizations |
| Flexible customization options | Requires technical expertise for setup |
| Trusted by major nonprofits like ACLU and NPR | Can be complex to integrate with other tools |
Springboard Nonprofit CRM | Jackson River
Springboard is suited for mid-to-large nonprofits that need a feature-rich CRM with advanced donor insights. While it offers powerful tools for fundraising and engagement, the setup process and pricing may not be ideal for smaller organizations. Nonprofits already using Salesforce will benefit the most from its deep integration and data-driven capabilities.
“ Springboard is a nonprofit CRM tailored for large nonprofits that need advanced data insights. Its deep integration with Salesforce allows organizations to get enterprise-level analytics and automation. ”
Ascendix can help you with a nonprofit solution. We specialize in providing Salesforce services for nonprofit organizations. With over 26 years of experience, we understand the unique challenges faced by nonprofits organizations. Whether it’s migrating to Nonprofit Cloud, integrating Pardot for marketing automation, or optimizing your Salesforce environment, we have the expertise to help.
Our approach begins with a detailed assessment of your organization’s requirements, focusing on key areas like user management, data security, and overall system performance. From there, we offer ongoing support, including day-to-day administrative tasks and strategic guidance, to ensure Salesforce is fully aligned with your nonprofit’s goals.
We’ve worked with nonprofits dedicated to causes such as child welfare, animal protection, and global health, helping them achieve their mission more effectively and efficiently.
Contact us today to create a better future faster with advanced technologies.
CRM systems for nonprofits help to manage donor relationships, streamline operations, and track their impact. Some of the most popular CRM for nonprofits include Salesforce Nonprofit Cloud, Microsoft Dynamics 365, and HubSpot CRM. These platforms are designed to organize donor data, track fundraising efforts, and manage outreach more effectively. Salesforce Nonprofit Cloud, in particular, is widely recognized for its customizable features, integrations, and ability to scale the needs of nonprofit organizations.
Yes, Salesforce is an excellent CRM for nonprofits. Salesforce Nonprofit Cloud is specifically designed to meet the needs of nonprofit organizations, offering features like donor management, fundraising tools, and program tracking. The platform allows nonprofits to track donations, manage volunteers, and improve communication with supporters. Salesforce’s flexibility and extensive integration options make it a great choice for nonprofits of all sizes. We at Ascendix are ready to assist nonprofit organizations in implementing and optimizing Salesforce to ensure it works effectively and delivers maximum impact.
Darina creates compelling content about Salesforce products, Ascendix services, and CRM best practices. Her articles provide valuable tips and insights and help readers stay abreast of the recent trends in the commercial real estate industry.
(33 votes, average: 4.91 out of 5)
Loading...Learn how to boost your Salesforce Org features with our CRM Academy! Subscribe to our newsletter and get fresh Salesforce e-books, checklists, and tips & tricks right to your inbox!