Top 10 Private Equity Deal Tracking Software

The private equity market took a nosedive during COVID-19 (as almost all markets did) and is now rapidly recovering and in palpable need of advanced private equity deal tracking software.

Many CRMs are advertised as the ultimate solution for both contact and deal management, but after a while, the lack of focus on individual deals will become palpable.

We’ve created a list of top private equity deal tracking solutions and compared their advantages and downsides, so that you can choose the perfect fit:

• Salesforce – the most flexible and secure platform with robust CRM functionality.
• Dealpath – perfect for institutional deal teams and teams of five or more members.
• DealCloud – deal management and relationship intelligence software designed for private equity.
• Zapflow – one-stop go-to solution for large private equity businesses.
• Allvue – secure and complex full private equity lifecycle software with a modular nature.
• Edda – a cloud-based platform with robust security and a variety of solutions that can be purchased individually or as a package.
• Affinity – a private equity-specific solution focused on relationship intelligence for effective deal sourcing.
• DealRoom – private equity deal tracking software with AI functionality and secure data rooms.
• PE Front Office -a one-stop solution for private equity and venture capital with basic necessary functionality.
• Verity – a powerful add-on to your existing system.

Private Equity Deal Tracking Software vs Private Equity CRM: What Do You Need?

You need both private equity deal management software and CRM. Although they are fundamentally different, they complement each other, assembling a robust system for efficient workflow.

A CRM serves as a single source of truth for contact information, which is crucial when managing myriads of contacts involved in a CRE private equity transaction. This is important because deal management platforms typically do not track contacts and communications to the same degree as a CRM system. This functionality helps close the loop for investment teams. This way, they can execute their transactions on a deal management platform and handle their sales and customer support operations on a CRM.

The Difference Between Private Equity Deal Management Software and CRM

Features to Look For in Private Equity Deal Tracking Software

At this point, you might think that having a basic CRM with decent flexibility is enough to create a system that will be a vessel for both contacts and deals. You can customize Slack as a private equity deal tracking software, but that doesn’t mean it will become your ultimate solution. That’s why we’ve gathered a list of features you should consider before investing in the software.

Centralized Deal Pipeline Management

The foundation of any great deal tracking software is a centralized, organized pipeline that allows you to manage your entire universe of deals in one place. Look for software that provides a clear visual dashboard to monitor the status of each deal, complete with customizable tags, filters, and search functionality to surface the information you need quickly.

Automated Deal Sourcing

The best private equity deal tracking software integrates with a variety of data sources to automatically populate your pipeline with new potential investment opportunities. This could include integrations with industry databases, news feeds, and even crowdsourced deal flow from your network.

Document Management

Real estate deals generate mountains of documentation, from confidentiality agreements to financial models. Your private equity deal tracking software should offer a centralized document repository with version control, secure sharing, and seamless integration with eSignature and productivity tools.

Data Room Integration

When conducting due diligence, you’ll need secure, online data rooms to share confidential information with potential investors. Look for private equity deal management software with built-in functionality or tight integration with leading virtual data room solutions.

Investor Reporting

Keep your limited partners (LPs) informed with professional performance reports, capital call notices, and other key updates generated with just a few clicks.

Financial Modeling

Look for private equity deal management software that allows you to build complex financial models and evaluate potential deals within one platform. Predictive AI capabilities can make forecasts even more accurate and detailed.

AI Functionality or Compatibility

According to McKinsey’s Global Private Markets Report 2025, 43% of surveyed private equity firms plan to invest in predictive AI.

Look for private equity deal tracking software that is flexible enough to engage with AI and secure enough to protect your data. Also, pay attention to the service provider – look for someone with strong expertise in AI integration.

Benefits of AI in Private Equity Deal Tracking Software

• Swift risk prevention. AI can process a huge amount of data and find hidden risks. You allow it to analyze your portfolio, and you get a comprehensive report of probable issues before they become problems. Allow your AI solution access to external data, and you’ll get market comparison research to understand where you’re standing and where you need to thrive. Let it look into your deals, and it will highlight the riskiest ones.
• Precision of predictions. Predictive AI has been here for much longer than LLMs and other NLP-powered (Natural Language Processing) solutions. It is a mature technology that can build accurate predictions based on available data. Leverage it for deal sourcing, sell unprofitable property before it’s too late, buy a business that is projected to be a success before its price skyrockets – leverage your crystal ball correctly.
• Process facilitation and automation. Not all private equity deal tracking software has built-in automation functionality, so AI integrations become a solution that is sometimes cheaper than customization.

Artificial Intelligence has a large variety of use cases in private equity, from analytics to portfolio management. To fully leverage AI, contact an experienced AI and private equity service provider that will help you with challenges and pitfalls.

Choosing the Best Private Equity Deal Tracking Software: Pros and Cons

A list of popular private equity deal management software is surely not enough to make an informed decision, so we’ve created a general overview of the advantages and drawbacks of each option. The list contains options with additional CRM functionality.

   Salesforce

What if there is an opportunity to get CRM and deal tracking software within one platform? Salesforce, a Platform-as-a-Service used by over 150k companies, is the solution you’re looking for.

• Salesforce for private equity is more than CRM; it is an ecosystem that accommodates various products, integrations, and add-ons. Let’s start with core Salesforce clouds that can become a solid basis for private equity deal tracking software:

• Advanced analytics with customizable reports and dashboards powered by AI for predictions and deeper analysis.
• High compatibility with deal sourcing software like Prequin and PitchBook.
• Highest security standards in the industry.
• Limitless customization capabilities, from custom objects to fully-fledged solutions. Some require tech team involvement, but basic object rearrangement is feasible for an average user.
• Workflow automation capabilities.
• Salesforce serves not only as private equity deal tracking software but also has robust CRM functionality that makes it an all-in-one storage solution for your property, investor, and deal data.

Agentforce: What Can Salesforce AI Agents Do for Private Equity Firms?

Agentforce is a suite of AI-powered agents that understand and speak natural language, understand context, can make decisions, and execute complex tasks. The ultimate difference between typical chatbots and assistants and Salesforce AI Agents is that they can act independently without the need for human intervention.

AI Agents can enhance private equity deal tracking software by:

• Intelligent deal sourcing can continuously scan news sources, financial databases, and industry reports to identify potential acquisition targets matching investment criteria. This is possible through the AI Agent configuration and deal sourcing integrations like Prequin and PitchBook.
• Data Search and Use. Agentforce can understand complex parameters hidden in natural language queries for a more effective search. Salesforce AI Agents can use this data for quick notes to prepare you for the meeting, for emails that they can draft, for interaction summaries, etc.
• Portfolio management. Agentforce can be a tool for more elaborate supervision of properties and projects in your portfolio, highlighting gaps or issues, analyzing unclear patterns, and generating market comparison research (if the AI agent is customized to access external data).

Cons of Salesforce as private equity deal tracking software:

• Salesforce Sales Cloud is primarily a CRM system designed for sales teams, so configuration and custom functionality may take time and additional expenses.
• Long and complex implementation (3-6 months minimum) with ongoing support.
• Beyond license fees, firms face substantial expenses for consulting, customization, and additional modules necessary for PE functionality.
• User adoption can stagnate because of a feature-rich and complex interface.

Dealpath

Dealpath is an ultimate real estate private equity deal management software with solutions for everything real estate, from multifamily, retail, and industrial properties to land and data centers.

Dealpath Interface | Source: Dealpath

Pros of Dealpath as private equity deal management software:

• Purpose built for the real estate industry.
• Centralized deal data, documents, and workflows in one platform.
• Compatibility with CRMs, data sources, document management, and single sign-on solutions.
• Dashboard customizations and recurring reports automation.
• Macro-level deal flow reporting.
• Strong customer support
• SOC 2 Type 2 certification ensures robust data security.
• Regular updates.
• Role-based permissions and collaboration tools.
• AI-powered predictive analytics.
• AI data extraction from documents.

Cons of Dealpath as private equity deal management software:

• Initial setup complexity and user adoption challenges.
• Lack of automation since entering and managing deal data is still a largely manual process.
• Flexibility is limited to basic dashboard customization.
• API is quite slow and requires additional setup effort to correctly connect Dealpath fields with CRM fields.
• Limited and sometimes glitchy mobile functionality.
• Lack of ability to backfill historical data.
• Data structure limitations emerge when managing data at both the deal and property levels, or when dealing with complex assets like contiguous parcels.

DealCloud by Inntapp

DealCloud is a specialized deal management platform designed for financial services firms, including private equity.

DealCloud Main Deal Pipeline Dashboard | Source: Software Advice

Pros of DealCloud as a private equity deal management software:

• Highly customizable to fit complex private equity workflows.
• Comprehensive deal pipeline management and relationship intelligence, which can substitute for private equity CRM.
• Data security and compliance.
• Integrates with third-party platforms like PitchBook, Preqin, and FactSet, and offers robust reporting and data visualization tools.
• Investment management, including portfolio management, performance tracking, and reporting.

Cons of DealCloud as a private equity deal management software:

• Limited API integrations.
• Implementation is complex, expensive, and time-consuming, often requiring significant manual data entry and ongoing support from DealCloud.
• Customization, while powerful, can be costly and slow, with most changes needing DealCloud’s involvement.

Zapflow

Zapflow is an alternative investment platform for private equity, venture capital, real estate investment, family offices & corporate teams.

Zapflow Desktop and Mobile Interfaces | Source: Zapflow

Pros of Zapflow as private equity deal tracking software:

• Information Security Management system validated by ISO 27001 certification. Zapflow is also GDPR and SOC 2 compliant.
• KYC, AML, and sanction list monitoring.
• Deal management facilitated with deal sourcing and due diligence specific to private equity.
• E-signature.
• Almost no learning curve.
• CRM is designed for private equity and venture capital.
• Secure digital portals with permission control.

Cons of Zapflow as private equity deal tracking software:

• Price: $1995/month/team regardless of how many team members it has.
• CRM, investor portal generator, advanced reporting & compliance capabilities are additional buy-ins.
• Frequent technical issues that are hard to fix.
• Initial setup is challenging.

Allvue

Allvues is an end-to-end platform that covers the full private equity lifecycle, from deal sourcing and pipeline management to fund accounting, portfolio monitoring, and investor relations, within a single, integrated cloud-based solution.

Its modular infrastructure is an advantage and a disadvantage at the same time. You can empower your existing system with the necessary functionality, but assembling it from scratch might be challenging and expensive.

Allvue Systems Interface | Source: Allvue

Pros of Allvue as private equity deal tracking software:

• Built on Microsoft Dynamics 365 and Azure, Allvue offers a modern, feature-rich interface.
• SOC1 and SOC2 compliant, with robust multi-layered security that leverages Microsoft and Azure infrastructure.
• Scalable thanks to its modular nature.
• Flexible dashboards and real-time reporting tools.
• Workflow automation.
• Compatible with various private equity data sourcing solutions.

Cons of Allvue as private equity deal tracking software:

• It is an expensive solution since each piece of functionality is presented as a separate product, so assembling a robust system becomes a heavy investment.
• It’s a heavy, highly resource-consuming software, and may have limitations on the cloud version.
• A steep learning curve.
• Initial setup and integration with legacy systems can be resource-intensive, especially for firms with complex data environments.

Edda

Edda is a platform specializing in various private equity and venture capital solutions. Each solution can be purchased individually or as a part of one of three available packages.

Edda Split Interface | Source: Edda

Pros of Edda as a private equity deal management platform:

• Customizable dealflow pipeline.
• Collaborative dealflow review and reporting.
• Seamless dealroom.co, Crunchbase, and PitchBook integration.
• Integration with Zapier, Slack, Microsoft products, Gmail, webform builders, etc.
• Modern, feature-rich interface.
• Private equity-specific CRM with relationship intelligence.
• Robust security. GDPR and SOC2 compliant. SSL certified. Multifactor authentication. Security agents and regular audits.
• Include pre-built portals and portfolio management.

Cons of Edda as a private equity deal management platform:

• No transparency about pricing.
• Limited export functions of custom fields.
• Portal functionality is very basic.
• Most functionality is focused on venture capital.
• Many processes are still manual.

Affinity

Affinity is private equity deal management software that strongly focuses on leveraging relationship intelligence for deal sourcing. It has been proven to be a feature-rich, fully-fledged private equity CRM solution with M&A functionality, but it can also be used as deal tracking software.

Affinity Opportunities Dashboard | Source: Affinity

Pros Affinity as a private equity deal tracking software:

• User-friendly and intuitive interface.
• Extensive integration range, from accounting software to communication tools. Salesforce, Microsoft Teams, Slack, Mailchimp, and Dropbox are among most popular options.
• GDPR compliance and robust data security.
• Rich functionality that runs smoothly.
• Can be used as a private equity and M&A CRM.

Cons Affinity as a private equity deal tracking software:

• Limited analytics and reports.
• The platform relies on external data sources for enrichment.
• Limited customization, including emails and dashboards.

 DealRoom

DealRoom is a solution initially built for M&A deal management in the private equity and venture capital sectors. When the majority of listed solutions have public portals and digital data rooms as an additional feature, DealRoom is built on the concept of secure digital spaces and extends its functionality to private equity deal management software to deliver a more comprehensive experience.

DealRoom Deal Pipeline Knaban View | Source: DealRoom

Pros of DealRoom as a private equity deal management software:

• User-friendly interface and clear deal division.
• Secure document management, exchange, and storage.
• E-Signature integrations.
• Seamlessly integrates with Salesforce, Slack, Microsoft Teams, Okta, Google products, and more.
• Due diligence functionality.
• Secure digital spaces as a core feature.

Cons of DealRoom as a private equity deal management software:

• Price: $1000/month/team for deal stage tracking, basic BI reporting, Outlook Integration, and deal tasks & notes.
• Some features, like advanced analytics and API, are available only in the highest pricing plan.
• AI-powered contract analysis is available only for documents similar to the templates.
• It can be overkill for non-M&A or smaller-scale private equity businesses.
• Users report occasional bugs (e.g., missing plugins) and slow template imports/exports.

PE Front Office

PE Front Office is a one-stop solution for alternative investments like private equity and venture capital. It combines the functionality of several essential pieces of software: CRM, digital portals, private equity deal management software, portfolio management software, and others.

Investor Management Dashboard in PE Front Office | Source: PE Front Office

Pros of the PE Front Office as private equity deal tracking software:

• Basic CRM functionality.
• Investee and investor portals.
• Built-in fundraising, management, and performance functionality.
• Robust reporting and analytics.
• Document management system with automated compliance checking.

Cons of the PE Front Office as private equity deal tracking software:

• No transparent pricing information. Costs are customized and may require negotiation, which can be a barrier for smaller firms.
• No recent reviews.
• PE Front Office does not offer an open API, which can limit integration with other custom systems.
• Interface overcomplexity.
• No predictive analytics and no capability to integrate AI additionally.

Verity Platform

Verity (a merge of MackeyRMS and InsiderScore) is a deal intelligence platform with an ESG engagement tracker & reporting tool, an AI-enabled research management system, and data sourcing software. Verity is not positioned as the ultimate solution that can cover all the needs of private equity firms, but more of an empowerment for your existing system.

VerityRMS Dashboard | Source: Verity

Pros of Verity as private equity deal management software:

• Compatible with other essential software like CRMs and data sourcing software.
• Have basic CRM features.
• Automated tearsheet generation.
• Customizable dashboards.
• Data entry facilitation through templates & Office add-ins for on-time data capturing.
• AI-boosted transcripts and GenAI call and email sequence summaries.
• Smart Search and Filtering.
• Open API for LLMs.
• Native iOS & Android apps.
• Integration with Slack, Tableau, and other useful tools.

Cons of Verity as private equity deal management software:

• Verity products are licensed by the number of users in the platform and typically billed annually.
• You will probably need at least two of the available solutions to leverage the potential of Verity.
• Limited number of reviews on independent platforms.

Ascendix – a Seasoned Technology Consultant for Real Estate Private Equity

Ascendix is a global digital transformation agency that has been focused on real estate and capital markets, including private equity and venture capital, for over 2 decades. This invaluable experience, coupled with our technical background, well positions us to become a trusted partner to numerous real estate investment firms, including private equity ones.

We can help your private equity business with:

• CRM Consulting, including your current system assessment, strategizing, and consulting on the best CRM option for your private equity business.
• Salesforce Migration. If you choose Salesforce as your go-to solution, we will ensure a secure and fast migration from your current system.
• Salesforce Implementation. We cover all processes, from initial consulting and planning to user training and ongoing support.
• Salesforce Customization for Private Equity. We can help you mold a perfect private equity deal tracking and CRM solution by adding custom objects, workflows, functionality, and even AI.
• Salesforce AI Consulting, including Agentforce set-up.
• Salesforce Sales Cloud for relationship management and Experience Cloud for branded, secure digital spaces like LP portals and deal rooms expertise.

Tell us about your vision and technological challenges, so our experts can help you find optimal solutions.