15 Best Commercial Mortgage CRM Software in 2024

Having effective commercial mortgage software at your disposal is one of the key factors that level up your business. Commercial mortgage software solutions assist loan officers, mortgage lenders, and brokers in dealing with overwhelming regulations, challenges of digital transformation in capital market firms, tracking efficiencies, converting more leads, etc.

In this article, I will highlight the top commercial mortgage CRM software including AscendixRE for Capital Markets, Surefire, Jungo, Creatio, TotalExpert, Cimmaron Mortgage Manager, Mortgage iQ, and many other popular and new solutions.

What is Mortgage CRM Software?

A Commercial Mortgage CRM is a customer relationship management system specifically tailored for Commercial Mortgage Lenders and Brokers. It is meticulously crafted to meet the unique needs of the commercial mortgage industry.

Specifically, commercial mortgage CRM systems are designed to help you with:

• Matchmaking borrowers with lenders
• Commercial mortgage loan origination
• Equity profiles management
• Reputation management functionality
• Tracking mortgage leads and client information
• Handling and nurturing relationships with potential and existing clients
• Controlling the process of mortgage applications and loan approval
• Commission tracking
• Reputation management and more.

Commercial mortgage CRM is a great tool for customers as well. It operates as a web-based portal to apply for loans and upload accompanying documentation, eSign disclosures, and monitor the status of specific loans.

15 Best Commercial Mortgage CRM Software

1. AscendixRE CRM for Capital Markets

AscendixRE CRM for Capital Markets is a Salesforce-based tool that helps commercial mortgage firms match lenders with borrowers, investors with owners, and track capital sources. AscendixRE for Capital Markets is stable from both technical and business perspectives. The tool has established itself as a trustworthy commercial mortgage software in the niche.

With AscendixRE CRM, you can store every transaction in one place, work with each borrower on a more personal level, and update your database of lenders anytime.

Key Features:

• Ability to categorize each source by Capital type, Property Type, Debt/Equity type, equity investment size, etc
• Ability to add custom fields in CRM
• Automated copy of sourcing information from other Deals
• Intuitive capital sources searching tool
• Deal flow & pipeline management
• And more.

Watch the video below to explore AscendixRE CRM to the full extent.

More than that, xRE has recently announced the LoopNet & CREXI inquiry to email functionality, which transforms emails received from these platforms into a contact right in the CRM, so manual entry is eliminated. While LoopNet inquiries may not directly result in mortgage transactions, they can provide valuable leads for brokers.

For example, a potential buyer or tenant who inquires about a property listed on LoopNet may also require financing or refinancing services. By capturing these inquiries and integrating them into their CRM, commercial mortgage brokers can expand their lead pipeline and potentially convert these prospects into clients. With AscendixRE CRM for Capital Markets, users can consolidate every transaction within a single platform, fostering personalized interactions with borrowers and enabling seamless updates to the lender database.

Enterprise AscendixRE license is powered by advanced features that ease the work of mortgage brokers even more. Ascendix Search will help you find relevant contacts according to your sophisticated criteria. When you conduct search based on location, you can see results directly on the map for better visibility. All gathered results can be used for the automated mass email campaign or even better – a drip campaign for the more subtle lead nurturing.

Another time-saver is a Composer that helps mortgage brokers generate customizable marketing materials in seconds. Whether it’s email, PDF, or even a website, Ascendix’s composer can do all that.

2. Surefire by Top of Mind

Top of Mind’s Surefire CRM has features for mortgage professional needs. For example, Surefire offers LOS and POS integrations across the board and post-close campaigns. Moreover, Surefire mortgage CRM includes built-in contact management and marketing automation functionality.

Surefire Mortgage CRM | Surefire

3. Jungo

Jungo is another Salesforce mortgage CRM that layers the mortgage-specific functionality, content, and workflows that any mortgage officer expects from this platform.

Jungo is scalable and customizable and provides a wide range of functionality, from custom data fields to automated processes and reporting. Additionally, Jungo provides implementation services, training, and support as well as other Salesforce-based mortgage CRMs.

Image Credits: Jungo

4. nCino’s Mortgage Suite (formerly known as SimpleNexus)

The Mortgage Suite automates various processes involved in loan processing and closing, including application, origination, and closing. The suite includes products for Mortgage Origination, Incentive Compensation Management, and Mortgage Analytics.

According to the reviews, nCino’s Mortgage Suite increases application pull-through rates by 29%, reduces loan closing time by 80%, and improves average cycle time by 49%. However, many clients complain about a user experience that is too cumbersome after nCino’s accusation of SimpleNexus, so user adoption can be time-consuming.

nCino Mortgage Suite | nCino

5. BNTouch

BNTouch is a mortgage CRM system that automates marketing, converts more leads, recruits new partners, etc. BNTouch offers 35+ proprietary mortgage tools such as automated SMS/Text/Video marketing, refinance analysis tools, pre-approval tools, listed property alerts, etc. Also, it features a borrower portal where applicants can upload documents, e-sign disclosures and check the status of their loan online for completely paperless processing.

BNTouch Mortgage CRM | BNTouch

6. Creatio

Forbes Adisor put Creatio into the list of best mortgage CRM software for mortgage brokers in 2024. Creatio has built-in mortgage tools along with other useful features.

With this loan broker software, mortgage lenders can gain end-to-end visibility and control over the customer experience from lead generation to loan fulfillment. Users can set up customized online loan applications along with workflow automation to route applications through underwriting, processing, verification, and approval steps.

Image Credits: Creatio

Also, the Creatio system provides access to a centralized database to track all application details and supporting documents and integrates with external loan origination systems to ensure accurate synchronization of loan data. The Creatio mortgage CRM offers tools for post-closing loan servicing activities like billing and payment processing, escrow account management, and loan servicing requests.

Creatio positions itself as the no-code platform, but users report that setting up and adjusting after each update demands IT team engagement, which results in additional expenses.

7. Cimmaron Mortgage Manager

Cimmaron Mortgage Manager digitizes the end-to-end mortgage origination process and provides users with customizable contact management and extended marketing automation capabilities. Besides, it has a mobile app so that you can run mortgage calculations, directly communicate with the lending team, and get loan or mortgage status updates.

Also, you can use the help of an AI assistant – Iris.

Cimmaron Mortgage Manager | Cimmaron Software

8. Shape Mortgage Software

Shape Mortgage CRM is an all-in-one lending platform with tight integrations with leading LOS systems. Some of the key features of Shape Mortgage CRM include lead generation tools, email and campaign automation, text messaging capabilities, eSigning, and a customer point-of-sale system. It also offers mortgage leads scoring powered by artificial intelligence and ShapeIQ technology, a mobile app, and the possibility to integrate over 500 additional apps.

Shape prides itself on being a complete solution with everything mortgage lenders need built in. That’s why Shape Mortgage CRM can’t be further customized since developers believe that it already includes all necessary functionality.

Shape IQ Lead Scoring | Shape Software Inc.

9. Mortgage iQ

The Mortgage iQ platform offers a full suite of mortgage CRM capabilities including database management, lead management/routing, prequalification, call/follow-up tracking, sales workflows, marketing automation/drip campaigns, and integration with LOS systems.

However, if you’re highly focused on analytics, Mortgage iQ analytical capabilities may be too limited to fulfill your needs.

Image Credits: MortgageiQ

10. TotalExpert

TotalExpert solution for mortgage brokers includes almost all generic CRM features and some built-in mortgage tools. TotalExpert covers lead generation, conversion, post-close, and retention processes.

The platform is convenient for all sides. Loan officers can access a centralized customer database with tools for tasks like application intake, document collection, and income/asset verification. Borrowers can access a self-service portal to check application status, upload documents, and e-sign disclosures digitally.

However, TotalExpert has a steep learning curve that requires time-consuming training to start leveraging the solution for mortgage brokers’ needs. Also, this commercial loan broker software is suitable primarily for enterprises because its pricing starts with plans for teams with at least 20 members.

11. Velocify

Velocify is well known as a comprehensive cloud-based lead management solution for mortgage brokers. Velocify has a suite of sales products including Velocify Pulse (Salesforce automation tool), Velocify Lead Manager, Velocify Loan Engage, and Dial-IQ, each tailored to enhance different aspects of sales and client management.

Velocity Mortgage CRM Interface

However, Velocity mortgage CRM is not as top-notch as it used to be in 2004. The improvements are ongoing but still too slow. Users criticize UI, lack of basic functionality like daily conversion reports and call tracking, and challenging customization.

12. Encompass by ICE Mortgage Technology

Encompass is almost an umbrella term in real estate that covers a loan origination software system, automated underwriting software, a mortgage CRM system, and many other related products. And since all of them are created by the same company, all products are perfectly compatible. Encompass is the best commercial lending software since it encompasses literally every single aspect of the mortgage lending process and provides features where other mortgage CRMs have gaps. For example, regulatory compliance, eSingning, automated underwriting, intelligent document processing and management, and other convenient features.

Encompass Mortgage CRM UI

This is a complex, but expensive solution that is suitable for enterprise-level businesses. Also, it’s a long-standing solution whose UI and UX haven’t particularly improved. That’s why many reviews call it “clunky.”

13. Insellerate

Insellerate offers a customer experience platform designed specifically for lenders that aims to transform the borrower’s journey. Insellerate mortgage CRM solution uses AI to deliver personalized outreach through multiple channels tailored to each customer’s stage in the process. Many banks, mortgage lenders, and credit unions trust Insellerate and its content library.

Nevertheless, some user reviews mention the underdevelopment of analytics and related features.

14. Big Purple Dot

Big Purple Dot is a software built for realtors and mortgage lenders. Besides typical CRM features, Big Purple Dot mortgage CRM seamlessly integrates with Zapier, Lending Tree, any LOS, Optimal Blue pricing engine, Dotloop for transactions, and Zillow for managing property information and views. Their mobile application is available for iOS. Also, Big Purple Dot keeps developing and adding new features like Consumer Direct 1003 which is coming soon. Still, reviews are mediocre.

15. Loan Broker CRM by The Commercial Loan Broker Institute

The Commercial Loan Broker Institute has developed its own mortgage CRM solution considering loan brokers’ needs and work challenges, but at the same time maintaining customizability. Customizations may include deal automation, internal notifications, advanced email marketing, and online deal rooms. The CRM also enables e-signatures, video meetings, and social media integration to support full digital servicing of clients. Also, the Commercial Loan Broker Institute provides training to help brokers adopt the solution.

The interface is laconic and user-friendly, and all main functionality is included, but the Loan Broker CRM by The Commercial Loan Broker Institute has not received any reviews yet. The price starts from $147 per month so you can find cheaper solutions with more credibility.

What to Look for in CRM Software for Mortgage Brokers

When choosing the best mortgage CRM for your business, you need to know the valuable and industry-centered features. Therefore, every CRM that can be qualified as a mortgage CRM must include:

• SOC compliancy
• Loan pipeline management
• Sales automation (leads pre-qualification, prioritization, customizable reporting)
• Contact management
• Mortgage event alerts
• Automated borrower status updates
• Loan servicing
• Document management
• Automated drip campaigns
• Integration with loan origination software and third-party tools required for mortgage business needs (e.g. automated drip campaigns, mortgage calculator, amortization schedule, closing docs, and eSignatures).
  Use this list for a quick assessment of potential mortgage CRM software.

Whether you want to upgrade your existing CRM or introduce one for the first time, Ascendix can help you transform your mortgage workflow.

Can Popular CRMs Be Suitable for Mortgage Brokers?

Also, let’s consider the most popular CRM software examples and why they are not included in the list. First of all, neither of those options is tailored for the mortgage lending industry but designed for more general purposes.

Salesforce as a Mortgage CRM Solution

Salesforce is the most widely used CRM system in the world which means it must meet the needs of all types of professionals and industries. Unfortunately, Salesforce still does not have a separate cloud for the real estate industry. It does offer a costly Financial Services Cloud that can cover a part of the capabilities of CRM for mortgage lenders, but customizations will still be necessary. That’s why if you’re interested in Salesforce as a mortgage CRM, choose AscendixRE.

Monday.com as a Mortgage CRM

The same goes for Monday.com, another widely popular CRM system that is not specifically designed for landing and mortgaging but can be potentially used for those purposes. As with every CRM and project management system, Monday CRM has limited customizability for the real estate industry, especially mortgage and lending processes.

Hubspot as a Mortgage CRM

Also, Hubspot is not a mortgage-specialized CRM but is a suitable option for loan officers who have just started familiarizing themselves with CRMs. Both Hubspot and Monday CRM are good options for small mortgage companies or individual mortgage lenders. For bigger lending companies or teams, both solutions lack custom functionality.

Oracle NetSuite CRM for Mortgage Brokers

One of the most expensive solutions and one of the most popular ones for enterprises. Still, it is more of an ERP solution than an actual CRM. Oracle NetSuite is not agile, but flexible, so customizations are possible. However, turning it into a fully-fledged mortgage CRM is not going to pay off for a very long time even for big enterprises. Monthly software subscriptions start at around $999, plus an additional fee per user. That’s just basic expenses while implementation starts from $120K depending on the service provider.

Pipedrive as a Mortgage Broker CRM

Pipedrive is the most affordable software on our list. The starting price is $9.90. It has basic CRM functionality and an easy learning curve, so for small teams, it’s a good start. Unfortunately, Pipedrive has limitations in marketing automation capabilities as well as in any automation related to the mortgage lending process, including compliance checks, underwriting, and LOS integration.

Zoho CRM for Mortgage Lenders

Zoho CRM is one of the most popular examples of feature-packed solutions with an unintuitive interface. It has everything you want to see in CRM, but not in a mortgage CRM. Customization takes time and resources as well as staff training because Zoho CRM tutorials aren’t the best educational materials. Also, there are limits on the number of custom fields, even on enterprise plans. Still, a free plan with basic features is good enough for small businesses.

The Best Mortgage CRM for Brokers in 2024 Overview

• AscendixRE: the best commercial loan software and CRM for capital markets.
• Surefire: the best mortgage broker CRM software for marketing automation.
• Shape Mortgage Software: mortgage CRM with the most user-friendly built-in customer portal.
• BNTouch: the best for communication and customer interactions.
• Creatio: the best mortgage CRM for automated loan servicing.
• Cimmaron Mortgage Manager: the best mortgage CRM for enterprises and AI assistance.

Final Words

Hope this article will serve as a guide to choosing and implementing the mortgage CRM software that meets your needs, not just a generic and barely customizable option.

However, if you’re looking for a ready-made solution, contact us and book a demo of AscendixRE for Capital Markets to explore its features to the full extent. Our CRM is customizable and scalable, and our in-house team of specialists will always be in touch to help you with the implementation process.