Trusted Real Estate Marketing Tools That Work

In the dynamic realm of real estate, the partnership between marketing and the property game is like a power duo. Picture it this way: marketing is the storyteller, and real estate is the gripping narrative.

From eye-catching property listings to dazzling virtual tours and interactive AI chatbots, marketing is the wingman that ensures your property is turning heads.

However, if you’re not a tech geek, keeping up with the most effective real estate marketing tools is challenging.

That’s why we decided to create a list of trusted marketing tools that will work well for real estate professionals.

Best Marketing Tools for Real Estate Professionals

Here, we present real estate marketing tools that help you be a tech-savvy and effective realtor with many closed deals.

СRM Software

Effective marketing hinges on customer relationship management (CRM). CRM software enables real estate professionals to centralize crucial information about leads, clients, and deals in one place. This, in turn, fosters better communication, personalized interactions, and more targeted marketing efforts. Among the leaders in CRM software market are AscendixRE CRM, Pipedrive CRM, Buildout.

AscendixRE CRM

AscendixRE is a Salesforce-based CRM for managing, tracking, and marketing your properties, leases, listings, and deals. Also, AscendixRE performs as a tool for nurturing existing contacts and generating new ones.

AscendixRE as a real estate marketing tool is beneficial because it is available on both Salesforce.com and Microsoft Dynamics 365. Its designed is tailored specifically for brokerages to automate deal flow, simplify search & reporting experience, and more.

Broker’s dashboard in AscendixRE CRM

The reason why we include AscendixRE CRM in the list of top real estate marketing tools is that it comes with an abundant marketing functionality and features.

• Advanced map search of Properties, Availabilities, Opportunity, Contacts
• Built-in tool (Ascendix Composer) to generate marketing collaterals, e.g., offering memos, brochures, property flyers, lease/sales proposals.
• Stacking plan software
• Custom commission calculation & tracking features
• Integration with Mailchimp
• Tracking of Inquiries for lease and sale
• Secure deal & collaboration rooms, where brokers can showcase closed & active property listings, collaborate with prospects, and sign documents.

AscendixRE has three pricing plans:

• AscendixRE Foundations – $79/month
• AscendixRE Enterprise  – $99/month
• AscendixRE Unlimited – $129/month

Pricing varies according to the features and functionality included.

Pipedrive CRM

Pipedrive is a sales-first CRM that helps real estate agents and brokers manage their leads, track their progress, and close more deals. Pipedrive is designed to be easy to use and affordable, making it a great option for real estate professionals of all sizes.

Pipedrive offers a wide range of features that are specifically designed for real estate professionals. These features include:

• Lead management: Capture and manage leads from all sources, including online forms, website inquiries, and social media.
• Activity tracking: Track all of your activity with leads, including emails, phone calls, and meetings.
• Deal pipeline: Visualize your sales pipeline and see the status of each deal at a glance.
• Reporting: Generate reports on your sales performance, so you can track your progress and make informed decisions.

Pipedrive offers a variety of pricing plans to fit the needs of different businesses. The most popular plan for real estate agents is the Essential plan, which costs $29 per user per month.

Buildout

Compared with AscendixRE, where all functionality is presented in a single solution (CRM+marketing platform+ advanced search+lead prospecting+document generation), Buildout has several separate solutions that cover different needs of real estate brokers.

In terms of marketing, Buildout offers separate software for email campaigns, report generation, lead nurturing and tracking.

• Buildout offers a wide range of features to help real estate professionals market their businesses, including:
• Lead management: Capture, nurture, and track leads throughout the sales process.
• Marketing automation: Automate your marketing tasks, such as sending email campaigns and creating social media posts.
• Showcase functionality: Showcase active, closed or featured property listings
• Inquiries management: Store and manage inquiries information as well as plan focused marketing activity
• Reporting and analytics: Track your results and make data-driven decisions.

Buildout offers a variety of pricing plans to suit businesses of all sizes. The Basic plan starts at $199 per month, the Plus plan starts at $399 per month, and the Premium plan starts at $599 per month. Buildout also offers custom enterprise plans for larger organizations.

MLS & Online listing platforms

The Multiple Listing Service (MLS) serves as a comprehensive database where real estate professionals collaborate by sharing information about properties available for sale or rent.

Once brokers input property details into the MLS, the information is syndicated to various third-party platforms and websites, commonly known as listing aggregators. Notable platforms in this regard include popular real estate websites like Realtor.com, MLS.com, and Homes.com.

Through this syndication process, property listings gain exposure not only within the MLS but also on external platforms, maximizing visibility among potential buyers who frequently search for homes on these sites.

Our top listing aggregators for real estate brokers: Realtor.com., mls.com, Homes.com.

Realtor.com

Realtor.com is a comprehensive online real estate portal that connects buyers, sellers, and renters with properties across the United States. With a vast database of listings, advanced search filters, and immersive virtual tours, Realtor.com simplifies the process of marketing the perfect home.

• Unparalleled Listing Coverage: Realtor.com boasts the largest inventory of real estate listings, encompassing residential homes, apartments, condos, commercial properties, and land.
• Detailed Property Information: Each property listing provides comprehensive details, including address, price, square footage, number of bedrooms and bathrooms, amenities, photos, and virtual tours.
• Advanced Search Filters: Users can narrow down their search using sophisticated filters based on location, price, property type, amenities, school districts, and more.
• Virtual Tours: Immerse yourself in properties with high-resolution virtual tours that allow you to explore every room and feature from the comfort of your own home.

Realtor.com typically requires brokers to become members of the National Association of Realtors (NAR) to access and publish listings on their platform. This membership helps ensure adherence to industry standards and ethical practices.

Brokers may need to comply with specific data submission requirements, provide accurate and up-to-date property information, and follow the guidelines set by Realtor.com to maintain the quality and integrity of the listings on their platform.

Specific conditions and requirements can be obtained directly from Realtor.com or the NAR.

MLS.com

With over 1.5 million members and over 150 million listings, MLS.com is the most comprehensive and up-to-date source of real estate data available.

MLS.com offers a wide range of features to help real estate professionals market their real estate listings effectively, including:

• MLS database: Access to the most comprehensive and up-to-date source of real estate data, including listings, photos, and property details.
• Listing tools: Create and manage listings with ease, including adding photos, videos, and virtual tours.
• Marketing tools: Reach potential buyers and sellers with a variety of marketing tools, such as email marketing, social media marketing, and retargeting.
• Customer relationship management (CRM) tools: Manage your client relationships effectively with tools for tracking leads, contacts, and activities.
• Analytics: Gain insights into your market and your business with a variety of analytics tools.

• Essential plan: starts at $49 per month;
• Professional plan: starts at $79 per month
• Premier plan: starts at $149 per month

Homes.com

Homes.com offers a comprehensive suite of marketing tools and features specifically designed to support the needs of real estate brokers and agents.

• Listings and Promotions: Brokers and agents can create, manage, and promote their listings effectively, showcasing properties with high-quality photos, detailed descriptions, and virtual tours. They can also utilize Homes.com’s marketing tools to promote their listings on social media, search engines, and other platforms.
• Agent and Broker Profiles: Brokers and agents can create professional profiles on Homes.com, showcasing their expertise, experience, and client testimonials. These profiles enhance their online presence and visibility among potential clients.
• Marketing Tools: Homes.com offers a variety of marketing tools, including email marketing, social media marketing, and pay-per-click advertising, to help brokers and agents reach a wider audience and promote their listings and services.
• Customizable Branding: Brokers and agents can customize their marketing materials, such as email templates, landing pages, and social media graphics, with their branding elements to maintain a consistent brand identity.

• Essential Plan: Starting at $59 per month, the Essential Plan provides basic listing management features and access to Homes.com’s lead generation tools.
• Advanced Plan: Starting at $199 per month, the Advanced Plan includes enhanced listing features, personalized marketing campaigns, and targeted lead generation tools.
• Elite Plan: Starting at $499 per month, the Elite Plan offers a comprehensive suite of marketing functionalities, including 3D virtual tours, property brochures, drone photography, and advanced analytics tools.

In addition to these monthly plan fees, Homes.com also offers optional add-ons, such as featured listings and priority placement in search results, which can increase the visibility of listings and attract more potential clients.

For more specific pricing information and to determine the best plan for your needs, it’s recommended to contact Homes.com directly. They can provide personalized pricing quotes based on your location, number of listings, and desired marketing features.

Tools for SEO Optimization of Property Listings

Effective SEO strategies armed with reliable SEO tools ensure that property listings rank higher in search results, increasing the chances of being seen by interested individuals seeking specific properties or locations.

SEO optimization is an umbrella term for a range of activities people perform to make their listing Google-friendly and visible for many Internet users. Usually, SEO includes:

• Keyword Research
• On-Page and Off-Page Optimization
• Backlink Analysis
• Rank Tracking
• Image Optimization, and more.

Not all of the above is needed in real estate marketing, so we’ll only analyze the most essential: tools for Keyword Research, Backlink Analysis, On-Page and Off-Page Optimization.

Google Keyword Planner

Google Keyword Planner is a free keyword research tool that helps real estate agents and brokers to improve their website’s visibility in search engine results pages (SERPs) and attract more potential clients.

Google Keyword Planner offers a range of features that make it a powerful tool for real estate keyword research:

• Keyword discovery and filtering: Use the keyword suggestion tool to find new keywords related to your real estate business, and filter them according to specific criteria
• Search volume analysis: See how often people search for specific keywords to understand their potential traffic value.
• Competition assessment: Evaluate the competition for your target keywords to assess their difficulty and identify opportunities to rank higher in SERPs.
• Campaign planning: Create keyword lists and ad groups to organize your keyword research and plan your Google Ads campaigns.

Google Keyword Planner is a free tool included with a Google Ads account. There are no monthly fees or usage limits, making it an accessible option for real estate professionals of all sizes.

Yoast SEO

Yoast SEO for Real Estate is a powerful WordPress plugin that helps real estate agents and brokers optimize their property listings for search engines. The plugin provides a comprehensive suite of features required for effective on-page and off-page website optimization.

Yoast SEO for Real Estate offers a wide range of features to help you optimize your property listings for search engines. These features include:

• Keyword optimization: The plugin helps you identify and use relevant keywords in your property listings.
• Technical SEO: The plugin helps you identify and fix technical SEO issues that could be hurting your website’s ranking.
• Content optimization: The plugin helps you create high-quality, informative content that will attract potential clients.
• Local SEO: The plugin helps you optimize your website for local search results.
• Schema markup: The plugin helps you add schema markup to your property listings, which can improve your website’s visibility in search results

For individual real estate agents, the plugin starts at $89 per year. For teams of real estate agents, the plugin starts at $159 per year. For real estate brokerages, the plugin starts at $299 per year.

Moz Backlink Checker

Moz Backlink Checker is a powerful tool that helps real estate agents and brokers analyze their backlink profile, identify link-building opportunities, and track their SEO progress.

Moz Backlink Checker offers a wide range of features to help real estate agents and brokers analyze and manage their backlinks, including:

• Comprehensive backlink analysis: View a detailed breakdown of your backlinks, including their source domains, link types, anchor text, and spam score.
• Link authority metrics: Evaluate the authority and trustworthiness of your backlinks using metrics like Domain Authority (DA) and Page Authority (PA).
• Link building opportunities: Identify potential link-building opportunities by uncovering relevant websites and blogs that are linking to your competitors.
• Backlink tracking: Monitor your backlink profile over time to track the impact of your link-building efforts and identify any changes in your backlink profile.
• Spam detection: Identify and disavow spammy or low-quality backlinks that could harm your SEO rankings.

Moz Backlink Checker is available as part of Moz Pro, an all-in-one SEO platform that offers a suite of tools for keyword research, on-page optimization, technical SEO, and link building. Moz Pro pricing starts at $99 per month for the Standard plan.

Social Media

Social media grows your brand awareness and visibility, allowing you to reach a wider range of potential leads. As for the most effective real estate marketing media platforms, consider:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Reddit
• Tik Tok.

To get the most out of social media, you need to create a consistent content strategy with attractive marketing collateral.

You can create fancy property flyers and marketing brochures using the flyer-generating tool Composer.

It offers the following functionality:

• In-built report templates to build reports or brochures
• Generation of branded real estate flyers, property profile reports, brochures, and lease comp reports in a few clicks
• Ready-to-Send reports and brochures directly from your CRM or Ready-to-Download materials in various formats.

Uniqode

Uniqode is a popular and trusted QR Code generator that is revolutionizing and simplifying property marketing. Using its easy interface, realtors can create personalized QR Codes for listings, providing instant access to property details. The QR Codes come with a real-time scannability score for a smooth experience. Integrated with Google Analytics, real estate pros can track campaign effectiveness. Whether reaching local or global audiences, Uniqode’s scalability transforms marketing with a personalized touch.

Uniqode’s key features for real estate professionals:

• Intuitive interface and organized dashboard.
• Access advanced enterprise features, including retargeting, enterprise SSO, white label, and more.
• Integrate Uniqode with CRMs, HR tools, and sales stacks with over 4000 available integrations.
• SOC-2 Type II and GDPR compliant.
• Benefit from round-the-clock customer support for assistance whenever needed.

Uniqode has five pricing plans primarily:

• Starter – $5/month.
• Lite – $16/month.
• Pro – $49/month.
• Plus – $99/month.
• Business+ – Custom pricing

All plans are billed annually.

Video Marketing

The global pandemic has changed how people buy and rent property. According to the research by Redfin, 63% of people who purchased a home last year made an offer on a property that they hadn’t seen physically.

People became more open to virtual real estate shopping. Therefore, if you want to expose your business to a broader audience, you need to develop a winning strategy for video marketing.

Here are top 3 tools for you to consider: Animoto, InVideo, Renderforest.

Animoto

Animoto is a cloud-based video editing platform that is easy to use and doesn’t require any prior experience in video editing.

Animoto is a great option for real estate agents and brokers who want to create quick and easy videos to promote their listings, share client testimonials, and showcase their expertise.

Animoto also offers a free trial, so you can try out the platform before you commit to a paid plan. Paid plans start from $8/month to $39/month.

InVideo

InVideo is another cloud-based video editing platform that is similar to Animoto in terms of ease of use and features. It offers a wider variety of templates and includes additional features such as stock footage, animations, and green screen effects. InVideo is a good choice for real estate agents and brokers who want to create more advanced and engaging videos, such as property tours, explainer videos, and social media videos.

• For anyone who wishes to try InVideo editor the tool is free.
• For small business, educators and influencers there is Business Plan that costs $15/mo*
• For agencies and larger teams there is Unlimited pricing plan that costs $30/mo*

Renderforest

Renderforest is a cloud-based creative platform that empowers real estate professionals to create stunning visuals that captivate audiences and enhance their marketing efforts.

With a user-friendly interface and a vast library of templates, Renderforest simplifies the process of crafting engaging videos, presentations, social media graphics, and more, even for those without prior design experience.

Renderforest offers a variety of pricing plans to accommodate different budgets and usage levels:

• Lite: Starting at $19 per month, the Lite plan provides access to essential features, including video templates, stock footage, and music.
• Pro: Starting at $49 per month, the Pro plan expands your creative possibilities with additional templates, advanced editing tools, and the ability to export videos in Full HD resolution.
• Business: Starting at $69 per month, the Business plan offers unlimited video exports, 4K resolution, custom branding, and access to a wider range of templates and features

Email Marketing

Email marketing is one of the most effective ways to nurture your clients and lead generation. With a solid email marketing strategy, you’ll keep new prospects engaged and informed about new property updates.

It gets easier when email marketing tools are integrated with your current CRM.

For example, AscendixRE CRM is integrated with Mailchimp.

In this case, you can quickly start a mass email campaign and send the following types of real estate emails to the target audience from your database:

Welcome email or sequence

• Follow-up emails
• Listing announcements, open houses, video tours
• Regular neighborhood guides
• Tips and trends on the local/national/global real estate market
• Client success stories.

Additionally, with such kind of integration, you don’t need to send out updates manually – all the records in your CRM are categorized, so you can send your client emails that fit their needs.

Boost Your Business with Real Estate Marketing Tools

Marketing explains the reason why your business exists and what problems it solves. If you don’t convey this message through your marketing activity, prospects won’t contact you because you don’t show them what value you can bring.

Investing in real estate marketing tools means investing in the robust digital presence to help you sell more homes and ensure customers’ loyalty.

However, it can be difficult to get started on your own. With a professional team of consultants and advanced marketing packages for real estate agents, the marketing campaigns get easier.

If you’re looking for industry-oriented digital solutions, consider Ascendix products. Our team of consultants will be glad to assist you in implementing these solutions in your real estate business. Contact us to start cooperation.