Top 7 Salesforce-Based CRMs for Real Estate Brokers

TL;DR

The Ascendix team has analyzed 7 Salesforce-based real estate CRMs, evaluating pricing, features, and user ratings.

Our top options of Salesforce-based real estate CRMs include:

• AscendixRE ($79/month) leads for commercial brokers with advanced stacking plans and 25+ years of CRE specialization.
• RealE 360 ($24.99/month) offers the most affordable entry point with AI lead scoring.
• Buildout CRM ($120/month) excels in marketing automation across 9 languages.

Pricing for real estate CRMs on Salesforce spans $24.99-$799 annually, with dedicated and specific real estate-focused solutions delivering faster deal closure rates than generic Salesforce implementations.

Implementing Salesforce from scratch for real estate can take months of time and effort, since the generic CRM isn’t adapted for specific real estate needs. Fortunately, there are ready-made CRMs dedicated to real estate that you can use off-the-shelf. In this guide, we’ve gathered the top 7 Salesforce-based CRMs for real estate brokers in 2025.

What Are the Best Salesforce Built CRM for Real Estate Brokers?

1. AscendixRE CRM
2. Buildout CRM
3. Propertybase
4. RealE 360 CRM
5. BReal Estate
6. Agent Hub Property CRM
7. Jungo CRM

If you want to buy a pre-configured CRM for real estate on top of Salesforce, review our ranking of solutions available on AppExchange.

*Please note that pricing information is accurate at the time of this writing. Please contact the vendor directly to check the current pricing and terms.

1. AscendixRE CRM

AscendixRE CRM facilitates the automation of broker’s processes. It also helps brokerages embrace customer-centricity and leverage the Salesforce platform’s benefits. AscendixRE CRM provides lead management, email marketing, automatic follow-up, listing and document management, and company reporting tools.

This CRM for real estate has straightforward navigation. You can quickly go from reporting spreadsheets to stacking plans and importing relevant data with just a few clicks.

AscendixRE CRM functionality can be extended with two additional tools:

• Ascendix Search: An advanced searching and filtering tool that enhances Salesforce data with custom filters like radius search, Salesforce geo mapping, related lists, and bulk data operations.
• Composer: A professional publishing tool that creates high-quality brochures, flyers, property tour books, lease comp reports, sale comp reports, and owner reports directly from your CRM data.

Among AscendixRE top features are the following:

• Prospecting tools
• Mass records update & editing
• Integration with Mailchimp
• Calendar & contact sync
• Data deduplication & management
• Custom fields
• Bulk emailing & campaign management
• Customizable property listing portal
• Map Search
• Property Alerts & listing management.

AI-Powered Capabilities in AscendixRE

AscendixRE stands out as one of the most AI-forward Salesforce real estate CRMs in 2026, with automation that can save brokers 10-15 hours weekly on administrative tasks:

• AscendixDA (AI Lease Abstraction Framework), which is meant to automatically extract key lease terms, dates, and financial data from lease documents and provide them in a convenient, easy-to-review format. It is not a single tool, rather a framework which can be specifically set up by the Ascendix professional services team to match your specific business requirements.
• AI Data Entry functionality, which eliminates manual data input by extracting and automatically populating property information, contact details, and deal data from various sources, including emails, documents, and listing platforms.
• AI Agent, which can automatically extract key property details, identify and create contact records, generate a detailed meeting note and much more- all without leaving your CRM system and human involvement.

On top of that, Ascendix has deep experience in both Salesforce CRM consulting and the real estate industry. For 25+ years, we’ve worked with commercial and residential REITs and real estate firms to streamline their sales lifecycle.

Our team can enhance your current Salesforce instance with available tools or build a unique real estate application on top of this platform.

We can help you modify your Salesforce CRM to support real estate selling cycles and coordinate the participants of these complex projects.

Payoffs you get by choosing AscendixRE CRM for your real estate agency:

• Access to Skilled Professional Resources: Enjoy the advantage of a highly accessible team of experienced professionals.
• Advanced Stacking Plan Module: Leverage an advanced stacking plan module for better property management.
• Customizable CRM: Experience flexible CRM customization and configuration to fit your unique needs.
• Centralized Data Management: Benefit from centralized data management and automated interactions with stakeholders, clients, partners, tenants, and investors.
• Competitive Pricing Plans: Choose from a range of appealing pricing plans designed to fit your budget.
• Industry-Specific Functionality: Utilize industry-tailored CRM features designed specifically for commercial real estate.
• Concierge Service: Enjoy personalized assistance with a dedicated concierge service.

Watch the Salesforce for a real estate demo of AscendixRE:

2. Buildout CRM

Buildout CRM is a cutting-edge real estate software that merges the best features of Rethink CRM and Apto into one powerful platform. With essential tools like deal pipeline management, stacking plans, property search capabilities, and integrated Google Maps, Buildout CRM empowers brokers to buy, sell, lease, and manage properties seamlessly.

Additionally, Buildout CRM streamlines your marketing efforts by allowing you to create marketing brochures, listing agreements, activity reports, and comp docs all within the system.

3. Propertybase

Another top-notch real estate CRM built on Salesforce is Propertybase. Utilizing lead scoring and targeted email campaigns, brokers can effortlessly connect with their most engaged leads.

Propertybase aggregates contacts from various real estate lead sources, like Trulia and Zillow, allowing brokers to manage them all in one place. It also seamlessly syncs with Google and Microsoft Office365 products and offers instant property notifications to keep you in the loop.

Some of Propertybase’s standout features include alerts and notifications, client and property matching, commission management, document management, referral tracking, and robust tools for listing and property management.

4. RealE 360 CRM

RealE 360 is a real estate CRM for firms of any size looking to automate tasks like real estate prospecting, nurturing, and marketing. It is designed to automate purchasing, renting, and selling property.

With real 360 CRM, real estate professionals can assign leads to the appropriate person and use AI tools to prioritize the best leads. Also, realtors can easily schedule payments for properties, generate and track leads, and manage marketing promotions.

This CRM’s features include document generation, e-signature, and customizable reports and dashboards. In addition, brokers can integrate RealE 360 CRM with an external portal, CTI dialers, SMS messengers, and ERP solutions.

5. BReal Estate

BReal is a specialized version of Salesforce tailored for real estate investors, agents, and tenant companies. This powerful solution streamlines the automation of property capturing and searches, listing registrations, payments, and legal document management.

With BReal Estate, agents can effortlessly automate property tour scheduling, contract registration, and commission tracking, making the entire process smoother and more efficient.

6. Agent Hub Property CRM

Agent Hub is a cutting-edge, cloud-based real estate management software that comes with built-in MLS capabilities. It’s designed to simplify the management of properties, sales pipelines, communications, and task lists.

Agent Hub excels in streamlining residential leasing, unit and block management, agreements, and financial deal management.

With Agent Hub, brokers can manage marketing campaigns and seamlessly integrate calls, emails, WhatsApp, and SMS messages—all within one system.

7. Jungo CRM

Jungo CRM is crafted to streamline real estate marketing and transaction management. It helps brokers effortlessly keep track of addresses and leases, simplifies the setup of email and drip campaigns, and captures leads from top sources like Zillow®, Trulia®, Realtor.com®, LendingTree®, LeadMailbox, and Informa Research Services.

With Jungo CRM, realtors can transform real estate-specific data into graphical dashboards, making it easy to visualize all key information effectively. Plus, it facilitates smooth deal tracking and transaction approval, ensuring a hassle-free experience.

Summing Up

Despite its complexity, Salesforce is the most comprehensive platform with many advantages for brokers.

The platform’s scalability and flexibility allow for customized usage depending on particular needs. And even if you don’t want to spend time customizing Salesforce’, you can still benefit from pre-configured Salesforce solutions for realities. And our Salesforce consulting services will be most suitable for you once you want to integrate Salesforce CRM into your real estate agency and streamline the implementation process.

Ascendix has a unique offering: we are both a product company and a services company in the CRM realm for commercial real estate. Ascendix can tackle and successfully navigate through any Salesforce-related difficulties. Our extensive Salesforce services, 16 +years of CRE Tech experience, and the sheer volume of satisfied customers speak for themselves.

Contact us for an expert Salesforce consultation and experience the power of cooperating with a partner that speaks your language.