More than 150,000 customers across all industries rely on the Salesforce platform and Salesforce Customer 360 to operate their organizations successfully and effectively.
And the backbone of Salesforce’s success is thousands of Salesforce administrators, consultants, and developers. But unlike Salesforce administrators and consultants, who don’t need coding skills to configure the platform, Salesforce developers can enhance the platform almost infinitely.
Salesforce developers (SFDC developers or Salesforce engineers) help solve complex problems related to custom Salesforce development: platform customization, custom system integration, and app development for customers using both code and no-code tools.
And in this post, we will discuss Salesforce programmers’ roles, responsibilities, and skills they should have as well as the services they provide to customers.
What is a Salesforce Developer?
A Salesforce developer (SFDC developer) is a full-stack programmer who deals with back-end logic and front-end functionality. They build software using the Salesforce platform (Force.com), Lightning App Builder, and Heroku.
Salesforce Developer Languages and Platforms Engineers Use
Besides general knowledge of front-end and back-end technologies, a Salesforce programmer should be familiar with Salesforce developer tools and languages, including:
It is a platform that simplifies the creation of cloud-based programs and systems.
Lightning App Builder
This tool facilitates the creation of pages and other components for applications, such as one-page apps and programs for controlling and downloading your reporting dashboards.
This cloud-based platform offers complete flexibility and simple scaling, which allows Salesforce app developers to streamline their work on app development.
It is a programming language to create customized connectors, launch custom API calls, and perform other system adjustments.
This framework is meant for user interface design with XML syntax, principally used to generate HTML.
The Lightning Component
It is a cutting-edge UI framework for creating dynamic web apps for mobile and desktop devices. This framework has two sets of Lightning Web components.
Lighting Aura Components
These components are used for creating single-page apps and building multi-tier, partitioned components.
Salesforce Object Query Language (SOQL)
This language is used to search Salesforce data within the organization for specific information. SOQL, like the SELECT statement in the Structured Query Language (SQL), is explicitly created for Salesforce data.
Salesforce Object Search Language (SOSL)
This language is used to create text-based search queries for use with the search index.
What Does a Salesforce Developer Do?
Salesforce developers help build Lightning web components, Visualforce pages, custom Salesforce functionality, custom integration solutions, and apps for internal use and AppExchange listings.
Salesforce Developer Requirements and Skills
Top Requirements for a Salesforce Developer
Basic Salesforce developers’ technical prerequisites include the following:
- Bachelor’s degree in computer science or software engineering
- Prior work experience in the development of applications and software
- Proficiency in the Salesforce CRM platform
- In-depth experience with designing customer-facing interfaces
- Fundamental object-oriented programming techniques (OOPs)
- Basic knowledge of Java, C#, and .Net
- Apex DML, Apex Triggers, Apex Testing, Batch Apex
- Data management and modeling competence
- Understanding of Salesforce Object Query Language (SOQL) and Salesforce Object Search Language (SOSL)
- Experience in building and maintaining sites hosted on Force.com or Site.com
- Expertise in Lightning Framework
- APIs & Integrations
- Basic understanding of the development and maintaining Customer communities.
Salesforce Developer Qualifications and Necessary Certifications
To become a certified Salesforce developer, a software engineer should initially pass one of these essential exams:
Salesforce Certified App Builder
This certification helps you learn about no-code Salesforce platform functionality.
Platform Developer I
Having this certification will provide an understanding of different programming features.
Then a Salesforce developer can extend their knowledge by getting Platform Developer II or Application Architect certifications or one of these narrow-specialized certifications:
B2C Commerce Developer
This certification will prove that the engineer can adjust Salesforce Commerce through configurations, user management, and development with the Salesforce B2C Commerce Digital platform.
This certification is targeted toward creating personalized, dynamic messages and landing pages, advanced segmentation, as well as reporting and analytics.
Industries CPQ Developer
This credential ascertains that the programmer can create, configure, price, and quote (CPQ) software for the Salesforce clouds for media, energy, and utilities.
This certification shows that you can freely utilize the declarative development tools in OmniStudio to create cloud apps.
Slack Certified Developer
This certification ensures that the developer can create interactive apps on the Slack platform.
MuleSoft Certified Developer
This credential demonstrates that the engineer can develop, test, and deploy APIs and integrations using the MuleSoft platform.
Moreover, an SFDC developer can always progress to a new stage – Salesforce Technical Architect by passing various certifications such as Identity and Access Management Architect, Integration Architect, Data Architect, etc.
More about available Salesforce certifications you may find in our blog post “How to Select a Salesforce Implementation Partner: In-Depth Guide from Certified Experts”
Besides technical skills, Salesforce engineers should have good soft skills.
Fundamental Salesforce Developer Skills
The desired set of Salesforce developer skills looks like this:
- Analytical skills,
- Communication skills,
- Problem-solving skills,
- Logical skills,
- Designer’s mindset,
- Attention to detail,
- Learner’s mindset,
- Process automation.
Even if hiring a certified Salesforce developer is not critical for the success of your project, a developer’s certification proves their competence with the Salesforce platform. It also becomes a reliable proof of their technical skills.
However, as you can guess, the success of a development project success can’t depend solely on the developer’s knowledge and skills.
It’s a complex, multi-phase process that starts with a thorough business and technical analysis, development itself, and change management. And it’s highly likely that if you search for a jack-of-all-trades specialist that will be a brilliant developer, QA engineer, project manager, and business analyst at once, you’ll find a master of none.
And not to end up using an overly complicated solution that no one understands and doesn’t support your business needs, it’s necessary to partner with a Salesforce developer company like Ascendix.
Our agency has 70+ Salesforce consultants, app builders, and developers. By engaging with us, you get access not to a single professional but to the accumulated knowledge of the whole team, which has helped 300+ businesses over the past 20 years.
Moreover, we have in-depth experience in AppExchange app development and custom software development, which helps us apply Salesforce development best practices and keep up with recent business consulting, and project management trends.
What Do Salesforce Developers Do for Clients? Their Key Responsibilities
Thanks to a broad spectrum of technical knowledge and analytical skills, Salesforce developers can perform a large set of consulting and development services, including:
- Salesforce technical consultancy and system assessment
- Solution design (architecting) and code review, including the considerations, limitations, and impact.
- Implementation of batch classes to enable data migration without data loss and corruption.
- Creation of user-friendly and visually appealing designs with custom styling to support dynamic versions of the components when setting up in Lightning App builder.
- Building Lightning Components via Lightning App Builder to facilitate component development.
- Database modeling, data sets deduplication, data querying from a custom object to a standard object, and performance of DML operations with consideration of governor limits.
- Resolving code coverage issues and writing test classes.
- Development of custom objects, custom reports, and dashboards for sales and marketing needs.
- Creation of custom fields and validation rules for new and existing objects and custom functionality using custom controllers and custom extensions.
- Maintenance of user roles, application-level security, system-level security, single Sign-on configuration, and customized security rules.
- Design and development of Apex Classes, Controller Classes, extensions, and Apex Triggers across multiple objects and applications for various functional needs.
- Integrating with third-party solutions that are already installed and running on the client’s systems.
Salesforce development helps improve the user experience and users’ product satisfaction. A Salesforce developer is behind the scenes helping gear your Salesforce solution, solve user challenges right from Salesforce, maximize your Salesforce investment, and gain a competitive advantage over your competitors.
If you are ready to join the Salesforce caravan now, you can get a complete and risk-inclusive estimate of your Salesforce development project cost and hire the best team of talented and experienced engineers. Ascendix has a pool of 70+ Salesforce experts onboard with in-depth expertise in 10+ Salesforce Clouds, AppExchange apps and custom software development. Contact us and start a technology evolution in your company.
Salesforce Developer FAQ
What is the Salesforce developer cost?
Salesforce developer cost ranges from $25 to $250 per hour. Salesforce developer hourly rate depends heavily on their seniority level, the range of Salesforce products they work with, and their location.
What is the difference between a Salesforce developer and an admin?
Typically, Salesforce administrators handle insignificant declarative modifications and are in charge of overseeing production release management. Usually, a Salesforce developer would create Apex/Visualforce functionality in a sandbox before giving it to the administrator to schedule deployment.
Are Salesforce developers in demand?
Yes. By 2026, the Salesforce economy is anticipated to create 9.3 million new jobs. So, demand for Salesforce development services and Salesforce developers will increase by three times.
Anzhelika specializes in B2B content marketing and has in-depth expertise in promoting the company's products and services through high-quality content. On the Ascendix Technologies blog, Anzhelika shares her insights of Salesforce and Microsoft Dynamics 365 CRM tips & tricks as well as overviews of new CRM tools and technology trends on the market.