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We are here to help you with your Salesforce initiative and design your unique CRM implementation roadmap
Salesforce platform can do a lot of magic with organizing your data and lead flow, but a dizzying number of Salesforce products can overwhelm and confuse you at the same time. Our guide will break up the process of getting started with Salesforce into baby steps to fast-track the deployment of your solution and to ensure its success.
It’s a fact that Salesforce isn’t very easy to set up so it may take some time to get started because there is quite a learning curve. Add to this that Salesforce is going to be an up-front investment so the preparation should be made carefully to invest your money and time wisely before you jumpstart the implementation project.
What makes Salesforce tower over other platforms? Since its founding in 1999, it has become a synonym for “innovation”.
Innovation in CRM business, programming, digital marketing, etc.
To prove its name, Salesforce is constantly expanding and adapting its products for the market needs by making them more versatile, user-friendly, and integrable. They’ve revolutionized the whole tech world by creating a unique ecosystem of their own and acquired software.
They were the first to introduce the concept “Click, not Code” to the CRM world where all the Salesforce-based apps and custom objects can be built with pre-built Lightning components (Salesforce framework components) on their own Lightning platform Force.com.
The initial step to getting to know the Salesforce platform is watching the Getting Started with Salesforce video tutorial series.
These five training videos, around 20 minutes each, will tell you about:
When the “Salesforce breakthrough” is completed and you know much more about its capabilities, you can proceed with supplementary educational resources on Salesforce Success Journey Hub. There you can find:
There are altogether six main sections on Success Journey Hub:
Sales Cloud tab is split into 5 subsections:
1. Start with the Basics — there you can find links to Sales Cloud description with a video overview and tutorials like, for example, how to:
Also, this section contains relevant links to content like how to get started with Chatter (Salesforce collaboration tool) or how to get started with Pardot AKA Marketing Cloud Account Engagement (marketing tool for B2B/B2C marketers).
2. Drive Adoption — it contains links to topics like Lead By Example or Measure Success that teach you how to define the management strategy and success metrics to get your team working towards the same goal.
This subsection explains different management strategies for driving adoption and suggests various ways to empower user adoption and measure its success. It also provides insights on how to turn your users into experts and manage organizational changes.
3. Optimize Your Implementation — this subtopic contains links to tips on how to:
4. Import and Manage Your Data — here you may discover basic ideas on how to:
5. Develop and Maintain Your Implementation — in this subsection, you can explore recommendations for seamless planning and preparation for org maintenance and releases, for example, when you need to move your org to a new instance, and ideas for efficiency improvement with Salesforce application management.
If you don’t want to spend much time studying all intricacies of a Sales Cloud or would like to have an expert opinion on which Salesforce solution to select, our consultants are always ready to help.
Ascendix has been operating for 25 years in CRM business and has 19 years of Salesforce experience that allows us to provide world-class services like:
Explore a full set of our Salesforce consulting services.
Service Cloud tab is also divided into 5 subtopics:
1. Start with the Basics — here you may find out how to:
It also includes relevant links to content like how to get started with the Salesforce App, Salesforce Inbox, or other clouds e.g. Financial Services Cloud.
2. Drive Adoption — this subsection, like the one in the Sales tab, contains references to how to strategize and manage Salesforce adoption or empower your users with resources, knowledge, and skills to boost user adoption.
3. Optimize Your Implementation — there you may learn how to:
4. Import and Manage Your Data — this subfolder suggests how to manage and analyze your data to make informed decisions and spot trends using real-time information.
5. Develop and Maintain Your Implementation — here you may check best practices on planning and preparing for Salesforce maintenance and releases as well as ideas on how to develop and deploy apps.
Our consultants can assist you with implementing Service Cloud from scratch or customization of your current Salesforce solution. We will build your unique implementation project plan and guide you through all the implementation stages to ensure complete user adoption and after-launch support. Learn more about our Salesforce implementation services.
Marketing Cloud tab contains 2 subtabs:
1. Start with the Basics — here you may learn how to get started with Salesforce Marketing Cloud and check more about related topics e.g. how to get started with Pardot or Salesforce Engage (an email automation tool).
2. Optimize Your Implementation — this subsection includes insights on how to gain operational efficiency with Marketing Cloud Email, improve inbound marketing with Pardot, increase campaign effectiveness with Email Studio (email marketing solution) and optimize social listening with Topic Profile in Social Studio (Salesforce social media management tool).
Our team has vast experience in Marketing Cloud implementation for companies of all sizes: from small to enterprise-level organizations. We, at Ascendix, can help you to deliver more personalized customer service, master your marketing campaigns, integrate all your systems, and consolidate clients’ data under one Salesforce solution.
Say “goodbye” to decentralized and siloed data and enter a new level of digital marketing experience with us.
Community Cloud section is split up into 3 subsections:
1. Start with the Basics — here you can find out how to get started with Salesforce Community Cloud or get started with Chatter.
2. Optimize Your Implementation — this subtab suggests ideas on how to automate your business processes, unleash your productivity with Salesforce Lightning, and how to analyze your data.
3. Develop and Maintain Your Implementation — likewise in the Sales and Service Cloud sections, this subsection educates on how to plan around system maintenance windows, remove the hard-coded references, and get access to Salesforce security best practices.
Our Salesforce consultants will help you to integrate collaboration portals like Chatter, build completely custom solutions, or adapt our multi-channel collaboration portal MarketSpace to your unique business needs. Check what capabilities of MarketSpace solution can help to power up collaboration with your clients, stakeholders, team members, and partners.
Analytics tab includes 3 subsections:
Start with the Basics — here you may find out how to get started with Einstein Analytics, Einstein Discovery, and B2B marketing analytics.
Import and Manage Your Data — this subtopic contains tips on how to analyze your data and to build real-time reports and charts to visualize key business metrics.
Optimize Your Implementation — this section provides tips on how to improve productivity with Salesforce Lightning.
We, at Ascendix, will assist you with Einstein Analytics implementation to understand better your customer and your business processes, get ‘digestible’ visualization of your key metrics and trends to make informed decisions. Contact our consultants to uncover more advantages of Einstein Analytics set up.
Platform and Apps section contains 4 subtabs:
Develop Apps and Maintain Your Implementation — this subsection is about improving efficiency with Salesforce application management, planning, and preparation for org maintenance and releases.
Drive Adoption — this subtopic includes insights on how to plan, manage, and measure the success of end-user adoption.
Optimize Your Implementation — this subtab educates on how to streamline your business processes with powerful Salesforce workflow tools.
Import and Manage Your Data — this subsection will help you to discover the best strategies for developing quality data and get your data into Salesforce with import, export, and update options.
Development of our own Salesforce-friendly solutions like AscendixRE (CRM for commercial real estate) and Ascendix Search (our advanced Salesforce search and reporting app), gave us a unique experience in overcoming challenges related to data search and various integrations that our users may experience when using the platform.
Our AppExchange app development consultants can share with you the best techniques on app building and marketing on AppExchange (Salesforce marketplace of B2B apps from independent vendors). Also, we can help you to build new functionality, upgrade, debug your existing AppExchange apps and consult on becoming an ISV (Independent Software Vendor) or OEM (Original Equipment Manufacturers) partner for Salesforce.
As soon as you’ve finished your exploring tour of Salesforce products on Success Journey Hub, you can join the Getting Started Community. On this Salesforce forum, you can ask questions and get answers from Salesforce experts and customers just like you.
To join this community, you need to set up an account with Trailblazer. When you get to the page, click the button “Join the Conversation“.
Once you’ve hit the button, you’ll be redirected to the Getting Started with Sales Cloud Community Page where you can join the forum. When you become a Community member, you will start receiving Weekly Digest by default, however, you may change notification settings to receive a Daily or Monthly recap of answers, questions, valuable resources, and files shared in the feed.
The Getting Started with Sales Cloud Community is the first-hand resource of expert answers from your peers and Salesforce experts. Prior to publishing your question, you may browse posts published earlier that may contain the information you need. If you haven’t found the right answer from community members, you can reach out to our Salesforce consultants to seek help.
To transit from theory to practice with platform capabilities and perks, you may request a free 30-day Salesforce trial. And our next section is exactly about it.
We are here to help you with your Salesforce initiative and design your unique CRM implementation roadmap
To get practical experience with Salesforce Org, you may choose between two main options: to create Trailhead Playground (a sandbox org to complete hands-on challenges (practical tasks for trails completion) and to try out customizations) or get a free Salesforce trial.
A Trailhead Playground is a demo Salesforce Org that lets you get to know the platform, make customizations, test new features and code without impacting your production org.
This sandbox version comes with a set of Trailhead-specific data that you can use when completing challenges, however, it has some limits, but for the most part it gives you the same customization options as a production org.
To create your first Trailhead Playground you need to sign into your Trailhead account with your Salesforce account or a linked social account. A Playground will be created by default and linked to your Trailhead account.
To set up a new Trailhead Playground, you will need to click the name of your org and click Create Playground. Then, you will have to give your playground a name, click Create, and setup is finished!
To start your free trial, you need to set up an account with Salesforce. It doesn’t require any credit card information and software install. With your free trial, you’ll get an opportunity to use pre-loaded data in the CRM or to upload your own, and leverage pre-configured processes, reports, and dashboards.
As soon as you set up an account with Salesforce, you’ll get guides, how-to articles, and best practices in Sales delivered to your inbox.
The first step in getting your Salesforce account is filling in your first name, last name, and job title.
On the second step you need to enter your company name, the number of employees, the country your organization operates in, and if you are in the US, you’ll need to fill in state.
With the third step you’ll be asked to provide your phone number, email, and to agree to the Master Subscription Agreement.
Now it’s time to start using your Salesforce Org! Once you get your trial sandbox version, you will be offered to take an online tour through Salesforce functionality and features. On this journey, you will learn how to plan your pipeline, use Salesforce features to close more deals, use data and reporting tools to sell smarter, and how to customize your org.
During your online tour you’ll be shown different tabs, objects, and, also, you’ll be asked to complete easy tasks. e.g. to open your Opportunities in a Kanban view or to select All Opportunities.
Right after the successful completion of your journey around Salesforce, you can check Salesforce’s top features, start uploading and managing your own data, subscribe to Salesforce, and leave feedback. In addition, you may attend the Getting Started Webinars series to have a complete beginner’s overview of the platform and use an opportunity to ask your burning questions.
Remember that your free trial org is already a pre-configured version where all data is organized. When you purchase your first license, you’ll have to organize, cleanse, import, and migrate your data, configure and customize key features and objects in your Salesforce org on your own or look for expert assistance if your team doesn’t have enough skills, resources, or time.
After watching a great volume of tutorials, reading tons of educational resources, and having a free trial you may need a reliable source of knowledge to clarify some points and to double-check or prove your ideas.
Moreover, before launching your Salesforce implementation project, you need to be sure that the solution you want to invest in, will align with your business goals and mitigate your pain points.
Salesforce can do many things to enhance your sales, marketing, and customer services activities but it won’t define your vision, inspire your team, and identify your goals and problems instead of you. That’s why you need to be critical and reasonable in setting your expectation of the platform’s capabilities.
Preliminary consulting with professional agencies will ensure whether you are on the right path with your expectations. Also, Salesforce consultants will help to design or to tune your implementation strategy, recommend the best Salesforce solutions, editions, and apps for integration and suggest best practices to prepare for implementation or migration, data import, and management.
Anzhelika specializes in B2B content marketing and has in-depth expertise in promoting the company's products and services through high-quality content. On the Ascendix Technologies blog, Anzhelika shares her insights of Salesforce and Microsoft Dynamics 365 CRM tips & tricks as well as overviews of new CRM tools and technology trends on the market.
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