The abundance of required commercial real estate marketing materials may be confusing. Even experienced agents have difficulty choosing which marketing materials to spend time and money on.
That’s why the Ascendix team assembled this list of top commercial real estate marketing materials every broker must have in their portfolio, based on our multifaceted experience working with brokers from different aspects of real estate.
Property presentations can be comprehensive documents or multimedia presentations. Must-have marketing material for brokers, because they are used for showcasing the unique features, benefits, and value proposition of properties.
Prepopulated content saves time by automatically including relevant information such as property details, contact information, and personalized greetings. It enables brokers to respond quickly to inquiries, nurture leads, and provide valuable updates to clients.
Property flyers, with normal size 1-2 pages, provide concise yet comprehensive information about the property, including key features, location, and leasing options. The visually appealing design of flyers captures attention and leaves a lasting impression on prospects, increasing the likelihood of inquiries and viewings.
Compared to property flyers, property brochures are bigger, but they also serve as valuable reference materials for clients during property tours and negotiations, facilitating informed decision-making.
These reports provide valuable data on the performance of property listings, brokers and clients interactions regarding specific listings. Brokers can also present listing activity reports to property owners to keep them up to date.
OMs provide detailed information about commercial property to potential investors. They serve as key marketing tools to secure financing and drive successful transactions in the CRE market.
These reports provide comparative data on recent lease or sale transactions of similar properties in a specific market. Must-have documents in portfolio for brokers, investors, and appraisers that need to assess market conditions, benchmark property values, and negotiate favorable terms.
Brokers use these reports to track and manage important deadlines and obligations related to leases, contracts, and agreements. Critical dates reports ensure compliance with contractual obligations.
Online listings and property portals serve as centralized marketplaces where individuals and businesses can access comprehensive information about available properties and investment opportunities.
Brokers can create and manage online property listings and portals using MarketSpace by Ascendix. It enables brokers to upload property listings, complete with detailed descriptions, high-quality photos, videos, and virtual tours.
Property websites and landing pages serve as digital storefronts, showcasing properties to potential clients 24/7. Property landing pages tailored to specific properties or campaigns enhance conversion rates, whereas professional websites establish credibility, build brand awareness, and attract leads.
These newsletters aim to provide timely and relevant insights into the local commercial real estate market, including trends, developments, and property updates specific to a particular geographic area or market segment.
Brokers can utilize AscendixRE + Mailchimp Integration to streamline the process of creating and sending these newsletters.
Book Composer Online demo to explore how it can improve your document generation workflows in commercial real estate.
In this passage, we’ll analyze two ways to create promotional marketing materials for CRE:
Way #1: You can create promotional materials using non-industry tailored tools like Canva, ListReports, etc.
Non-industry tailored tools like Canva and ListReports can be a budget-friendly option for basic CRE marketing materials creation. However, their limitations in CRM integration, access to the library of industry-specific marketing templates, and design capabilities can hinder efficiency.
Way #2: You can create promotional materials using industry-tailored tools like Composer Online, Conga Composer, etc.
Industry-tailored tools like Composer Online and Conga Composer offer compelling solutions for efficient and professional CRE marketing material creation. While these tools require a subscription fee and might require onboarding and training, the time savings, improved accuracy, and enhanced brand consistency can significantly benefit your marketing efforts.
Choosing the best way to generate commercial real estate marketing materials heavily depends on your budget, available time, design expertise, etc. However, leveraging more industry-specific solutions empowers you to create targeted, impactful marketing materials that resonate and convert.
To prove that this statement goes beyond mere buzzwords, we’ll analyze CRE materials that can be easily created with an industry-specific solution – Composer Online.
Book Composer Online demo to explore how simple and effective technology empowers you with visually appealing promotional materials for CRE.
Composer Online offers a suite of features designed specifically for the CRE industry, empowering brokers and agents to create high-quality, customized marketing materials easily. From property flyers to leasing agreements, this versatile platform enables users to produce various marketing materials tailored to their unique needs and preferences.
In this passage, we’ll explore printable and digital commercial real estate marketing materials you can generate effortlessly with Composer Online, helping you drive success in the competitive CRE market.
With Composer Online, commercial real estate professionals have a plethora of printable marketing materials at their fingertips. Here are some examples:
Example of Lease Property Flyer generated with Composer Online:
Link to lease property flyer sample>>
Example of property brochure generated in Composer Online:
Link to property brochure sample>>
Example of listing activity report generated in Composer Online:
Link to listing activity report sample>>
Example of Offering Memorandum generated in Composer Online:
Link to commercial real estate offering memorandum>>
Example of Lease/Sales Comp report generated in Composer Online:
Link to lease comp and sales comp reports>>
Example of critical dates report generated in Composer Online:
Link to Critical Date Report >>
Save your time with Composer Online, a library of predefined real estate templates right in your browser.
With Composer Online, you can make sleek, mobile-friendly property websites that burst with expertise. Highlight your listings and create targeted landing pages to capture leads. With websites and landing pages generated in Composer Online, every click counts.
Example of property websites generated in Composer Online:
Create targeted marketing email focused on promoting a specific property listing to potential buyers, tenants, or investors. With Composer Online you can design any email you wish to showcase the key features, benefits, and selling points of the property in order to generate interest and inquiries from recipients. You can also send a collection of properties to the target audiences using Mailchimp integration.
Example of a single property email generated in Composer Online:
Some brokers tend to trust more old-fashioned ways of marketing commercial properties: banners near properties, letters, newspaper ads, etc. For sure, these means of marketing reach a specific audience but in a very limited way.
By creating promotional materials for commercial real estate using specific tools, you expand your horizons, reach a wider audience, market your listings, and market your properties with free, compliant, and plug-and-play designs.
Always remember that consistency is key. Regularly update your materials, create fresh content, and engage with your audience. By wielding these commercial real estate marketing materials, you’ll transform your presence and stand out from your competitors.
If you’re interested in learning more about how simple and effective document generation software – Composer Online – allows you to close more deals, contact us or get a demo.
Marketing materials presented in the list below are placed in a random order, because all materials are equally important for property marketing and promotion.
There are two ways brokers can use to generate CRE marketing materials:
Kateryna creates engaging content about Salesforce consulting, Ascendix products, and CRM best practices for the commercial real estate industry and legal services. Her articles provide readers with relevant data, stats, business tricks and overviews of new industry trends and CRM updates.
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