Top 11 Commercial Real Estate Marketing Materials & How to Generate Them

July 3, 2024
7 min

The abundance of required commercial real estate marketing materials may be confusing. Even experienced agents have difficulty choosing which marketing materials to spend time and money on.

That’s why the Ascendix team assembled this list of top commercial real estate marketing materials every broker must have in their portfolio, based on our multifaceted experience working with brokers from different aspects of real estate.

What Marketing Materials You Should Have as a Commercial Real Estate Broker

  • Property Presentations

Property presentations can be comprehensive documents or multimedia presentations. Must-have marketing material for brokers, because they are used for showcasing the unique features, benefits, and value proposition of properties.

  • Custom Email Templates with Prepopulated Content

Prepopulated content saves time by automatically including relevant information such as property details, contact information, and personalized greetings. It enables brokers to respond quickly to inquiries, nurture leads, and provide valuable updates to clients.

 

 

  •  Property Flyers with Availabilities

Property flyers, with normal size 1-2 pages, provide concise yet comprehensive information about the property, including key features, location, and leasing options. The visually appealing design of flyers captures attention and leaves a lasting impression on prospects, increasing the likelihood of inquiries and viewings.

  • Property Brochures

Compared to property flyers, property brochures are bigger, but they also serve as valuable reference materials for clients during property tours and negotiations, facilitating informed decision-making.

  • Listing Activity Reports

These reports provide valuable data on the performance of property listings, brokers and clients interactions regarding specific listings. Brokers can also present listing activity reports to property owners to keep them up to date.

  • Commercial Real Estate Offering Memorandums (OMs)

OMs provide detailed information about commercial property to potential investors. They serve as key marketing tools to secure financing and drive successful transactions in the CRE market.

  • Lease/Sales Comp Reports

These reports provide comparative data on recent lease or sale transactions of similar properties in a specific market. Must-have documents in portfolio for brokers, investors, and appraisers that need to assess market conditions, benchmark property values, and negotiate favorable terms.

  • Critical Dates Reports

Brokers use these reports to track and manage important deadlines and obligations related to leases, contracts, and agreements. Critical dates reports ensure compliance with contractual obligations.

The reports for real estate brokers can be easily generated, managed, and automated by AI, for instance, with the Ascendix intelligent document processing framework, which can extract the data from the document, generate summaries, and enter the data automatically into the existing system.

  • Online Listings and Portals

Online listings and property portals serve as centralized marketplaces where individuals and businesses can access comprehensive information about available properties and investment opportunities.

Brokers can create and manage online property listings and portals using MarketSpace by Ascendix. It enables brokers to upload property listings, complete with detailed descriptions, high-quality photos, videos, and virtual tours.

  • Websites & Landing Pages

Property websites and landing pages serve as digital storefronts, showcasing properties to potential clients 24/7. Property landing pages tailored to specific properties or campaigns enhance conversion rates, whereas professional websites establish credibility, build brand awareness, and attract leads.

  • Newsletters with Local Commercial Real Estate Market Updates

These newsletters aim to provide timely and relevant insights into the local commercial real estate market, including trends, developments, and property updates specific to a particular geographic area or market segment.

Brokers can utilize AscendixRE + Mailchimp Integration to streamline the process of creating and sending these newsletters.

Make Unique CRE Marketing Materials

Book Composer Online demo to explore how it can improve your document generation workflows in commercial real estate.

Common Ways to Create Promotional Materials for CRE

In this passage, we’ll analyze two ways to create promotional marketing materials for CRE:

Way #1: You can create promotional materials using non-industry tailored tools like Canva, ListReports, etc.

Non-industry tailored tools like Canva and ListReports can be a budget-friendly option for basic CRE marketing materials creation. However, their limitations in CRM integration, access to the library of industry-specific marketing templates, and design capabilities can hinder efficiency.

Pros and Cons of Using Canva and ListReports

Way #2: You can create promotional materials using industry-tailored tools like Composer Online, Conga Composer, etc.

Industry-tailored tools like Composer Online and Conga Composer offer compelling solutions for efficient and professional CRE marketing material creation. While these tools require a subscription fee and might require onboarding and training, the time savings, improved accuracy, and enhanced brand consistency can significantly benefit your marketing efforts.

Pros and Cons of Using Composer Online or Conga Composer

Choosing the best way to generate commercial real estate marketing materials heavily depends on your budget, available time, design expertise, etc. However, leveraging more industry-specific solutions empowers you to create targeted, impactful marketing materials that resonate and convert.

To prove that this statement goes beyond mere buzzwords, we’ll analyze CRE materials that can be easily created with an industry-specific solution – Composer Online.

Work Smarter, Not Harder by Leveraging Technology

Book Composer Online demo to explore how simple and effective technology empowers you with visually appealing promotional materials for CRE.

Commercial Real Estate Marketing Materials You Can Generate with Composer Online

Composer Online offers a suite of features designed specifically for the CRE industry, empowering brokers and agents to create high-quality, customized marketing materials easily. From property flyers to leasing agreements, this versatile platform enables users to produce various marketing materials tailored to their unique needs and preferences.

In this passage, we’ll explore printable and digital commercial real estate marketing materials you can generate effortlessly with Composer Online, helping you drive success in the competitive CRE market.

Printable CRE Marketing Materials You Can Generate with Composer Online

With Composer Online, commercial real estate professionals have a plethora of printable marketing materials at their fingertips. Here are some examples:

  • Property Flyers with Availabilities: Create visually appealing flyers highlighting key features, location, and photos of the property to distribute to potential clients and investors. Use industry-specific flyer software to save your time.

Example of Lease Property Flyer generated with Composer Online:

Lease property flyer in Composer Online

Link to lease property flyer sample>>

  • Brochures: If you want to showcase your property in more detail, you can create a multi-page brochure. Design detailed brochures providing comprehensive information about the property, including floor plans, amenities, and leasing options, ideal for presentations and property tours.

Example of property brochure generated in Composer Online:

Property brochure in Composer Online
Link to property brochure sample>>

  • Listing Activity Report: Track and analyze the performance of property listings over a specific period. This report provides valuable insights into the level of activity towards every listing, helping agents, brokers, and sellers assess marketing strategies, gauge buyer interest, and make informed decisions about pricing and property promotion.

Example of listing activity report generated in Composer Online:

Listing activity report in Composer Online

Link to listing activity report sample>> 

  • Commercial real estate offering memorandums (OMs): Produce comprehensive OMs outlining investment opportunities, property details, financial projections, and market analysis for potential investors.

Example of Offering Memorandum generated in Composer Online:

Offering memorandum in Composer Online

Link to commercial real estate offering memorandum>>

  • Lease/Sales Comp Reports: Analyze market trends, assess property values, and make informed decisions regarding leasing or purchasing properties. These reports provide valuable data and insights by comparing recent lease or sales transactions of similar properties within a specific geographic area or market segment.

Example of Lease/Sales Comp report generated in Composer Online:

Sales comp report in Composer Online

Link to lease comp and sales comp reports>>

  • Critical dates report: Manage important dates and deadlines related to leases, contracts, and other agreements. This report is essential for ensuring that all parties involved are aware of key dates and can take necessary actions to meet obligations and avoid potential penalties or disputes.

Example of critical dates report generated in Composer Online:

Critical Dates Report in Composer Online

Link to Critical Date Report >>

  • Property Presentations: Develop engaging presentations showcasing properties to potential clients and investors, incorporating multimedia elements such as images, videos, and interactive maps.

Create Branded CRE Brochures, Emails and Landing Pages in Minutes

Save your time with Composer Online, a library of predefined real estate templates right in your browser.

Digital CRE Marketing Materials You Can Generate with Composer Online

  •  Website & Landing Pages

With Composer Online, you can make sleek, mobile-friendly property websites that burst with expertise. Highlight your listings and create targeted landing pages to capture leads. With websites and landing pages generated in Composer Online, every click counts.

Example of property websites generated in Composer Online:

  • Email Marketing

Create targeted marketing email focused on promoting a specific property listing to potential buyers, tenants, or investors. With Composer Online you can design any email you wish to showcase the key features, benefits, and selling points of the property in order to generate interest and inquiries from recipients. You can also send a collection of properties to the target audiences using Mailchimp integration.

Example of a single property email generated in Composer Online:

Single property email in Composer Online

Link to Single Property Email sample>> 

Market More with CRE Marketing Materials Generated with Composer

Some brokers tend to trust more old-fashioned ways of marketing commercial properties: banners near properties, letters, newspaper ads, etc. For sure, these means of marketing reach a specific audience but in a very limited way.

By creating promotional materials for commercial real estate using specific tools, you expand your horizons, reach a wider audience, market your listings, and market your properties with free, compliant, and plug-and-play designs.

Always remember that consistency is key. Regularly update your materials, create fresh content, and engage with your audience. By wielding these commercial real estate marketing materials, you’ll transform your presence and stand out from your competitors.

If you’re interested in learning more about how simple and effective document generation software – Composer Online – allows you to close more deals, contact us or get a demo.

FAQs

What CRE Marketing Materials Must Be in the Broker’s Portfolio?

Marketing materials presented in the list below are placed in a random order, because all materials are equally important for property marketing and promotion.

  • Newsletters with local real estate market updates
  • Online Listings and Portals
  • Websites & Landing Pages
  • Custom email templates with prepopulated content
  • Broker opinion of value (BOV) or broker price opinion (BPO)
  • Property Flyers with Availabilities
  • Property Brochures
  • Listing Activity Report
  • Commercial real estate broker proposal
  • Commercial real estate offering memorandums
  • Lease/Sales Comp Reports
  • Critical dates reports
  • Property Presentations
  • Property comps

How to Generate CRE Marketing Material Quickly and Effectively?

There are two ways brokers can use to generate CRE marketing materials:

  • use non-industry specific tools like Canva, ListReports, etc (suitable for agencies with a small budget, but lack CRM integration, hence no ability to generate custom templates with prepopulated content pulled from CRM)
  • use industry-specific tools like Composer Online or Conga Composer (suitable for medium and big agencies that need to generate many marketing materials daily spending minimum amount of time)

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