Salesforce is the world’s #1 customer relationship management (CRM) platform. It has a customer base of over 150,000 companies, among which are 83% Fortune 500 and 97% Fortune 100 companies.
Salesforce offers a variety of products for basic and more advanced CRM implementation needs.
The most prominent among them are Sales Cloud and Service Cloud. In this post, we will discuss the key difference between Salesforce Sales Cloud vs Service Cloud and whether they can be bundled at a reduced cost.
The main difference between Sales Cloud and Service Cloud is that Sales Cloud helps streamline sales and marketing efforts, while Service Cloud helps support agents provide excellent customer service and resolve issues before they become a problem.
However, both help businesses grow by helping them understand their customers’ needs better.
A more detailed overview of these products you can find below:
| Starting Price: $25 user/month | Starting Price: $25 user/month |
| Average Customer Rating (GetApp.com Capterra, and Trustradius): 4.5 | Average Customer Rating (GetApp.com, Capterra, and Trustradius): 4.7 |
| 3,000+ companies are reported to use Sales Cloud in the USA (Enlyft.com) | 5,000+ companies are reported to use Service Cloud in the USA (Enlyft.com) |
| Total Revenue: 24 % (Statista.com) | Total Revenue: 26 % (Statista.com) |
The Sales Cloud in Salesforce enables organizations to manage their sales, marketing, and customer support facets. This cloud-based application fits both business-to-business (B2B) and business-to-customer (B2C) segments. It helps salespeople make decisions smarter and faster by:
Also, the Salesforce Sales Cloud allows you to have a complete view of your customers, including their:
So, you will be able to concentrate on customers who are more likely to buy your product and:
The Salesforce Service Cloud is a platform for your organization’s customer service and support teams. It provides features like case tracking and social networking plug-in for conversion and analytics.
The Service Cloud not only helps your support team solve customer problems faster but also enables customer self-service by providing the answers to the most common problems right in the Service Cloud.
The key difference is that Sales Cloud focuses on sales activities while Service Cloud is designed for case routing automation and speeding up case resolution for support agents.
Salesforce powers up each module with a diverse set of features:
The key Sales Cloud functionality is built around lead management and nurturing. It allows sales teams to track the right information about the CRM leads and better market their products/services.
Other notable features include:
Moreover, what makes Salesforce ecosystem unique is that you can always adjust core products via CRM system configuration or customization.
So, you can deliver a truly personalized user experience for each sales team regardless of the business domain.
At Ascendix, we offer a broad spectrum of Salesforce customization services. Over 26 years of experience in handling projects of various complexity levels, as well as building our own CRM products for large audiences like commercial real estate brokers, speaks for our competence and reliability. Read what our clients say about the solutions we delivered to them.
With Service Cloud, users are typically more focused on service. Customer support agents usually deal with various kinds of cases like:
The Service Cloud in Salesforce simplifies case management via essential features like:
What is more, both Sales and Service Clouds can be enhanced with Add-Ons, however, they will cost you extra money.
Sales Cloud can come with: Knowledge Base, and Service Cloud Portal
Service Cloud can come with: Live Agent, Einstein Bots (Chatbots), and Live Messaging.
Despite the difference in the service directions of Sales and Service Clouds, they have common features available in both modules like:
We’ve helped multiple small businesses and large companies optimize Salesforce and adapt it to their teams’ needs.
While Service Cloud can be considered an addition to Sales Cloud, it’s important to note that the two are licensed separately. But to unify your sales and customer service activities, it is wise to invest in both platforms right from the start. And the Sales and Service Cloud bundle can help to compress the total cost of using these two solutions.
The Salesforce Sales vs Service Cloud Pricing Comparison
Note that add-ons to both platforms must be licensed additionally, but you will need them for the ultimate optimization of your CRM-based workflow. Let’s talk about each Salesforce license separately.
Salesforce Sales Cloud is offered in four editions that vary in:
Note: even if the pricing is mentioned for one user per month, the Salesforce license is paid annually, for an entire year upfront.
Let’s go over Sales Cloud Edition Comparison.
Pricing: $25 per user/month
Key Features:
Pricing: $75 per user/month
Key Features:
Pricing: $150 per user/month
Key Features:
Pricing: $300 per user/month
Key Features:
Further, you can enhance Sales Cloud with CPQ (Configure Price Quote) & Billing, Tableau, and Pardot capabilities.
Like Sales Cloud, Service Cloud is offered in four editions that will be paid yearly for a certain number of users as well:
Pricing: $25 per user/month
Key Features:
Pricing: $75 per user/month
Key Features:
Pricing: $150 per user/month
Key Features:
Pricing: $300 per user/month
Key Features:
Service Cloud can also be powered up with other Salesforce clouds, like Field Service, Digital Engagement, and Service Cloud Einstein.
Sales and Service Cloud Editions Pricing
To reinforce both sales and customer service management initiatives, you can purchase one of the 4 editions of the Sales & Service Clouds’ suites.
The Salesforce Sales and Service Cloud bundle can be a bit more costly compared to purchasing separate solutions for sales and customer service. However, for only $25 extra for each user license you’ll get a combination of the best features available in Sales or Service Clouds (for the Professional edition and higher).
This unified solution may be a good option for businesses that value consistency of business operations powered by a single database for sales and customer service departments.
Essentials Edition Pricing: $25 per user/month
Key Feature: Core Functionality for Small Sales and Customer Service Teams (no More than 10 People in Total).
Professional Edition Pricing: $100 per user/month
Key Features:
Enterprise Edition Pricing: $175 per user/month
Key Features:
Unlimited Edition Pricing: $325 per user/month
Key Features:
Benefits of Salesforce Sales and Service Clouds
Based on a Statista.com study, Sales Cloud brings up to 24% of total Salesforce revenue. Because with this product suite:
According to the same report, Service Cloud makes up 26% of Salesforce’s yearly revenue. It helps customer service agents:
We have 20+ years of experience in Salesforce customization, configuration, and best custom development practices.
We have browsed 6,000 reviews about Salesforce Sales Cloud vs Service Cloud on independent platforms like G2, Capterra, and Trustradius, and here is what we found out.
| Pricing Range: $25 - $300 user/month | Pricing Range: $25 - $300 user/month |
| Average Customer Rating (GetApp.com Capterra, and Trustradius): 4.5 | Average Customer Rating (GetApp.com, Capterra, and Trustradius): 4.7 |
| Designed For: Sales Representatives, Sales Managers | Designed For: Customer Service Agents, Customer Service Managers |
| Features: Campaigns, Leads & Opportunities, Accounts & Contacts, Dashboards & Reports, Event Management & Calendars, Activity & Task Management, Customizable Objects, Self-Service Portal, Sales Forecasts | Features: Service Level Agreements, Dedicated Console, Service Entitlements, Multichannel Routing Web-to-Case |
| Pros: Reporting functionality, customisable dashboards | Pros: Complete overview on customers, easily set up queues and routing |
| Cons: Steep learning curve | Cons: Highly complex |
Total Rating: 4.5/ 5 ⭐⭐⭐⭐⭐ (Based on GetApp.com, Capterra, and Trustradius reviews)
What Customers Like About Sales Cloud:
Total Rating: 4.7/ 5 ⭐⭐⭐⭐⭐ (Based on GetApp.com, Capterra, and Trustradius reviews)
What Customers Like About Service Cloud:
Both Sales and Service Cloud are excellent applications powered by the robust Salesforce platform. For over two decades, these CRM product leaders have been proving their ultimate effectiveness in boosting sales and customer service teams’ productivity.
But if the out-of-the-box features of these two applications cannot satisfy your specific needs, you can always personalize your user experience. Reach out to us, and we’ll show you how Salesforce’s solution can be tailored to your every tiny request.
The key difference between the Salesforce Sales Cloud and Service Cloud is that Sales Cloud aims to streamline sales and marketing efforts, while Service Cloud helps support agents provide excellent customer service and resolve issues before they become a problem.
Service Cloud doesn’t come with Sales Cloud in Salesforce out-of-the-box. However, there are certain features in Sales Cloud that help to perform basic case management activities. Also, you can buy the Salesforce Sales and Service Cloud bundle for an extra $25 per user/month in addition to initial licensing.
There are 20+ Salesforce Clouds available in the Salesforce product family. Among the most popular ones are Sales Cloud, Service Cloud, Marketing Cloud, Experience (Community) Cloud, Analytics Cloud, App Cloud, and Financial Services Cloud. All of them focus on different service areas but can be easily integrated with each other.
Anzhelika specializes in B2B content marketing and has in-depth expertise in promoting the company's products and services through high-quality content. On the Ascendix Technologies blog, Anzhelika shares her insights of Salesforce and Microsoft Dynamics 365 CRM tips & tricks as well as overviews of new CRM tools and technology trends on the market.
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