Want to Make your CRM more Effective?
We will teach you how to use CRM software to the fullest without overpaying for unnecessary functionality.
A powerful customer relationship management system is a key ingredient in business growth. Whether you run a small brokerage with a dozen contacts or a large multinational company, a CRM may improve your business performance by:
CRM, or Custom Relations Management, refers to software and tools that help centralize all interactions with your customers, their details, and other data in one platform. Examples of CRM systems include Salesforce products, HubSpot, Dynamics, Zoho, and others.
What does a CRM system do? Apart from centralizing all your records, it can:
Well, there are countless advantages of CRM systems and ways how a CRM helps businesses to grow, so here is a breakdown of the most beneficial scenarios for your CRM-powered business success, curated by CRM experts with 26 years of experience across the world’s best CRM platforms.
The value of a CRM system is that you can personalize your customers’ experience with thoughtful touchpoints such as offering targeted promotions, sending a how-to video, or asking consumers to write a review, on time and with minimum effort.
Today’s customers are much pickier and more demanding than they used to be a decade ago. In fact, 71% of customers do expect services to always be personalized, whereas as many as 76% of consumers get frustrated when they don’t see it, McKinsey reports.
Here is how customers define personalized experience:
Importance of CRM for Increasing Customer Satisfaction by Personalization
Let’s face it: once your potential customer stops “feeling special”, it’s easier than ever for them to choose something different.
CRM is a real game-changer here. Here are the benefits of CRM software that are bound to help you grow your business from the service personalization standpoint:
Another reason to use a CRM to help your business grow is to use a CRM system that offers both desktop and mobile / tablet solutions. A mobile CRM allows your salespeople, managers, and customer representatives to gain an additional 240 hours of work and always stay armed with the same context and information across multiple devices.
More than that, among the companies using a mobile CRM, 65% are achieving their sales quotas, while only 22% of salespeople using non-mobile CRM have reached the same targets (Nucleus Research).
Let’s AscendixRE CRM to illustrate the utmost importance of CRM mobile applications and how they can help you improve business performance.
AscendixRE is an advanced CRM tool designed for real estate professionals and powered by Salesforce. Being a cloud-based solution, it can easily work as a desktop or mobile solution, letting salespeople have wireless access to the same data from multiple devices.
Right from a mobile screen, brokers can view:
How Mobile CRM Helps Business | AscendixRE CRM
Having this intelligence on their mobile screen while they are on the go right before the meeting can provide the extra insight needed to close a deal.
We will teach you how to use CRM software to the fullest without overpaying for unnecessary functionality.
Another CRM advantage is that this technology helps your business deliver a connected engagement between your customer and their various digital touchpoints, such as salespeople, customer service agents, marketing campaigns, etc. Such department collaboration then results in a 27% boost in customer satisfaction, according to a Forrester study.
However, there is much room for improvement in this regard, as the Salesforce statistics show:
The Importance of CRM | Departments Collaboration
These are just a fraction of the whole spectrum of the advantages of CRM systems that can help your business grow and improve performance. To avoid getting lost, check our guide on how to choose a CRM system.
One of the biggest CRM advantages in terms of business growth is the capability to visualize your organization’s activities by pulling granular information into well-thought-out dashboards.
Having all your data at your fingertips will then help you analyze certain customer behaviors and predict outcomes like subscription cancellation or purchase at a 42% higher accuracy rate, says Salesforce – one of the CRM industry leaders with more than 150,000 customers worldwide.
These bars and charts tell a story about the data in the system, such as the number of current leads, their demographics, marketing KPIs, ROI reports, etc., which otherwise would look like plain numbers. But remember, your records should be well organized, clean, and deduplicated. So, make sure your data sets have been properly migrated to the new system beforehand.
How a CRM helps business to grow | Dashboards within AscendixRE CRM
Process automatization is another benefit of CRM software that can help your business grow without redundant manual work and at a cheaper cost.
Let’s take salespeople as an example. According to a recent study by CSO Insights, they spend only 25-30% of their time selling. The rest is spent on administrative work like qualifying leads, forecasting, routing leads, and researching.
The importance of CRM software in this regard is that it lets salespeople focus on what they do best. Here are a few thoughts on why you need CRM automation for your business:
With powerful analytics and your tasks automated you can grow your business and improve its performance with more productivity from invested time and money.
As you can see, a CRM system can help skyrocket employees’ productivity, connectiveness between departments, and forecast accuracy, thus giving you extra room to make your business grow.
Now that you know why use a CRM, the main question is what CRM system you need. You have several options here:
We offer all types of Salesforce consulting services such as implementation, integration, customization, administration, AppExchange app development.
You desperately need a CRM if you:
This list can go on, so if you are still unsure whether you need a CRM, the best option is to seek strategic guidance from CRM experts.
CRM software is used for centralizing all your data in one place, automating repetitive manual tasks like logging in calls and sending reminders about upcoming events to your clients, tracking marketing and sales results, collaborating with other departments within your business, and more. It can also help increase your sales.
Alina is a forward-thinking writer specializing in Salesforce Consulting, Ascendix Products, and best commercial real estate practices. She shares her insights in engaging yet informative posts to help businesses get the most value out of the latest industry news and trends.
An enlightening blog that emphasizes the significance of “Salesforce Managed Support” in driving business growth through CRM. The article effectively showcases how businesses can leverage Salesforce’s powerful capabilities to streamline processes, enhance customer relationships, and boost overall efficiency. With Salesforce Managed Support, companies can focus on core operations while ensuring a seamless CRM experience. A must-read for any business seeking to harness the true potential of CRM for sustainable growth.
Zivoke – The Salesforce Managed Support Consultant in New York
https://zivoke.com/salesforce-consulting-new-york-ny/