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Salesforce has become the #1 CRM platform and the world’s #4 employer on the Fortune 100 list with 56,600 employees globally. Among the 150,000 Salesforce customers worldwide, the most prominent are Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy’s, T-Mobile, and others.
In this article, we’ve narrowed down the key Salesforce statistics pointing out the extensive growth of Salesforce over the past years till today.
150,000 companies across different industries use Salesforce tools to stream all business functions into a single source of truth. 62% of Salesforce customers come from the USA, e.g., Spotify, Amazon Web Services, and U.S. Bank.
As of 2021, most Salesforce clients come from the professional services industry (29.6%), including but not limited to lawyers, advertising professionals, architects, and accountants. Other core segments are manufacturing (11.3%), financial services and banking (8.8%), and retail (8%).
Speaking geographically, 62% of Salesforce customers come from the USA, specifically California (9,018 customers), New York (3,913), and Texas (3891) regions. The U.S. is then followed by the U.K. (13.6%) and France (4.9%) (Source).
Notably, among all Salesforce customers, 49% are small-sized firms (<50 employees), 40% are medium-sized, and 11% are large (>1000 employees).
Salesforce is used in various industries: from Commercial Real Estate and Private Equity, to Higher Education and Non-Profit organizations. The list of companies using Salesforce CRM keeps expanding with globally recognized names like Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy’s, T-Mobile.
You may check the detailed breakdown of Salesforce clients by country and industry below.
The main reason for the popularity of Salesforce across the globe is that the company has developed a range of ready-made solutions specifically tailored to the needs of different industries and business departments. Salesforce offers:
Among these solutions, Sales Cloud is yet the most popular, as it is used by the vast majority of all of Salesforce’s top clients, according to IDC (Source). The distribution of Salesforce products for different departments is outlined below.
Salesforce’s customers expect the following outcomes from their newly adopted Salesforce solutions:
Numerous Salesforce customer success stories report project payback of one year; 58% get payback in less than a year.
90% of the Fortune 500 companies use Salesforce to manage their business relationships in 2021 against 83% in 2017. Salesforce’s top clients from the Fortune 500 list include:
Walmart Inc. and Amazon are the biggest Salesforce clients, with revenues amounting to $559.15B and $386.064B respectively.
Notably, Salesforce is honored to be listed on the Fortune 500 itself, ranking at #136 in 2021. It continues its upward climb to the top of the list, jumping 54 places from #190 the previous year with a revenue growth rate of 29.1%.
For 9 years in a row, Salesforce has been ranked the #1 CRM worldwide with a market share of 23.9% as of 2021, according to the latest Worldwide Semiannual Software Tracker by IDC. The main competitors of Salesforce are Microsoft, Adobe, Oracle, and SAP. However, even combined, these four have a market share of just 18.9%.
What is more, Salesforce products have the leading market share among sales apps, customer care apps, and marketing apps, according to IDC (Source). Specifically:
Salesforce has also picked up the pace in terms of returns. Salesforce’s annual revenue hit a record-breaking $21.3B in 2021 compared to $17.1B accumulated in 2020 and just $13.3B in 2019 (Source).
The company’s returns are projected to hit a new all-time high of $26.5B in 2022, with the Salesforce’s year-over-year growth being 24% (Source). Overall, Salesforce’s returns in 2021 are 10x higher than 10 years ago. You may see this tendency in the table below.
Along with that, a lion’s share of Salesforce annual returns comes from Salesforce AppExchange revenue + Subscriptions and Support (93.1%), while a mere part comes from Professional Services and Other activities (6.9%).
Speaking of Salesforce’s revenues segmented by service offerings, the overall breakdown looks as follows:
The most profitable markets for Salesforce are the Americas (67.9% of total Salesforce revenues), only to be followed by Europe (22.7%) and Asia (9.4%).
According to Salesforce’s statistics (Source), 86% of customers use partner apps and solutions. This means that Salesforce can already be viewed as the whole ecosystem of related products, add-on cloud subscriptions, and IT services offered by CRM consulting companies and software developers, guiding Salesforce’s customers along CRM implementation and integration paths.
One of such companies is Ascendix – a major Salesforce partner, consultant, and software developer with over 26 years of experience in the CRM business.
IDC estimates that the global Salesforce ecosystem is 5x bigger than Salesforce itself, meaning that for every dollar Salesforce made in 2021, the ecosystem made $4.96. And that number is projected to grow to $6.19 by 2026.
Salesforce had 56,600 employees globally in the 2021 fiscal year – almost double since 2018. Most employees (58%) are based in the US, while 42% are spread across 68 international Salesforce locations. Salesforce hired 7,606 new workers over the past year alone, a 15.52% year-over-year increase (Source).
Apart from being diverse geographically, Salesforce also does its best to welcome minorities, LGBTQ employees, and people of all genders, ages, and abilities. In fact, 50.7% of Salesforce employees represent underrepresented groups (Source).
This is one of the reasons why Salesforce has been ranked on the FORTUNE 100 Best Companies to Work for List for 8 years in a row. The firm scored #4 in 2022.
Apart from that, Salesforce and its partner ecosystem are largely contributing to the global workforce economy. To be specific, Salesforce and its ecosystem of partners will create 9.3 million new career opportunities and $1.6 trillion in new business revenues globally by 2026.
This includes 3.8M direct jobs created from the use of Salesforce and its partners’ solutions and 5.5M indirect opportunities created by local spending by direct employees and Salesforce and its partners.
So, Salesforce is not just a family of successful products but also an ever-growing ecosystem of partners and related products contributing to the global economy.
The above-mentioned numbers point out the extensive growth of Salesforce over the past decade. Let’s now narrow down the key facts and milestones in the Salesforce development path that contributed to the platform’s success.
The first pillar for Salesforce expansion is the massive number of acquisitions – Salesforce has acquired 70 companies to date, including seven in 2020, including Tableau, MuleSoft, Demandware, ExactTarget, Vlocity, and Slack. These investments amounted to $29.1B in 2020.
The acquisition of Slack was perhaps one of the most fruitful investments, with the payoff of $312 million in revenue in the 4th quarter for Salesforce and $592 million during the second half of 2022 (Source). You can find Slack on Salesforce’s marketplace – AppExchange.
There are more than 3,400 apps on AppExchange that Salesforce customers may use to make the most out of their CRM platform. Some of these apps help Salesforce adopters to augment their CRM platform with advanced search and filtering functionality like radius search (Ascendix Search), while others empower Salesforce users with convenient flyer generation features available right from the Salesforce’s interface (Composer).
Change the way you use Salesforce, get the most of your data, and unleash hours to reach your goals.
Salesforce can also be called one of the most sustainable global companies. Since 2013, Salesforce has been working to drive the global transition to clean and renewable sources of electricity.
Salesforce achieved its goal in 2021, reaching 100% renewable energy and net-zero emissions across its full value chain. In fact, 7.39% of Salesforce customers rated Salesforce cloud services as beneficial in supporting their sustainability efforts.
If you decide to migrate to Salesforce as your main CRM platform, you will definitely face several issues like what Salesforce Cloud to opt for and how to tailor the existing Salesforce functionality to your business needs to make the most out of your new investment.
This is where Salesforce consulting partners come into play, empowering new Salesforce customers with Salesforce-specific wisdom for successful AppExchange development, CRM customization, and configuring of their Salesforce solutions.
Ascendix Technologies is a Salesforce Ridge [Silver] Consulting Partner and software development firm purely focused on the technical side of Salesforce and other top CRM platforms. We have been supporting the CRM needs of the world’s top companies for more than 26 years now. Check our case studies for more details.
Besides that, Ascendix offers:
If you have a Salesforce project in mind but don’t know how to bring it to life, contact us and let us know your business challenges or check our Salesforce Quick Start packages to get assistance out of the box.
The biggest Salesforce competitors are Microsoft Dynamics 365, Oracle, Oracle, SAP, Zendesk, SugarCRM, Zoho, and others. Get your answers answered in the detailed comparison of Salesforce vs. Zendesk.
To choose a trusted Salesforce partner for Salesforce implementation, you need to check if the partner has relevant experience in your business vertical. For example, you may request its portfolio or case studies. Check our article on How to Select a CRM Consultant and 9 Fatal Mistakes to Avoid when Choosing a CRM Consultant for more details.
Alina is a forward-thinking writer specializing in Salesforce Consulting, Ascendix Products, and best commercial real estate practices. She shares her insights in engaging yet informative posts to help businesses get the most value out of the latest industry news and trends.