How Many Companies Use Salesforce? Total Customer Number

May 29, 2023
7 min

Salesforce has become the #1 CRM platform and the world’s #4 employer on the Fortune 100 list, with 73,500 employees and 150,000 Salesforce customers worldwide. The most prominent companies that use Salesforce are:

  • Spotify
  • Amazon Web Services
  • U.S. Bank, Toyota
  • Macy’s
  • T-Mobile
  • Aldo
  • The New York Post
  • American Express
  • Canon
  • The American Red Cross, and others.


In this article, we’ve narrowed down the key Salesforce statistics pointing out the extensive growth of Salesforce over the past years till today.

How Many Companies Use Salesforce?

150,000 companies across different industries use Salesforce tools to stream all business functions into a single source of truth. 62% of Salesforce customers come from the USA, e.g., Spotify, Amazon Web Services, and U.S. Bank.

As of 2022, most Salesforce clients come from the professional services industry (29.2%), including but not limited to lawyers, advertising professionals, architects, and accountants. Other core segments are manufacturing (11.9%), financial services and banking (9.7%, up from 8.8% in 2021), and retail (8.5%).

Speaking geographically, 59% of Salesforce customers come from the USA, specifically California (9,018 customers), New York (3,913), and Texas (3891) regions. The U.S. is then followed by the U.K. (13.6%) and France (4.9%) (Source).

Notably, among all Salesforce customers, 49% are small-sized firms (<50 employees), 40% are medium-sized, and 11% are large (>1000 employees).

Salesforce is used in various industries: from Commercial Real Estate and Private Equity, to Higher Education and Non-Profit organizations. The list of companies using Salesforce CRM keeps expanding with globally recognized names like Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy’s, and T-Mobile.

You may check the detailed breakdown of Salesforce clients by country and industry below.

How Many Companies Use Salesforce by Country & by Industry

How Many Companies Use Salesforce by Country & by Industry


The main reason for the popularity of Salesforce across the globe is that the company has developed a range of ready-made solutions specifically tailored to the needs of different industries and business departments. Salesforce offers 12 industry clouds:

  • Consumer Goods
  • Media
  • Retail
  • Energy & Utilities
  • Financial Services
  • Public Sector
  • Travel & Hospitality
  • Education
  • Healthcare & Life Sciences
  • Nonprofit
  • Manufacturing
  • Communications


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Most often, Salesforce customers utilize the platform to streamline sales operations, according to IDC (Source). The distribution of Salesforce products for different departments is outlined below.


Salesforce Statistics | Use by Department

Salesforce Statistics | Use by Department


Salesforce’s customers expect the following outcomes from their newly adopted Salesforce solutions:

  • improved customer experience – 30%
  • operational improvements – 25%
  • higher employee productivity – 23%
  • faster research and development (R&D) and product development – 22%.


Numerous Salesforce customer success stories report project payback of one year; 58% get payback in less than a year.

What Percentage of Fortune 500 Companies Use Salesforce

90% of the Fortune 500 companies use Salesforce to manage their business relationships in 2022, against 83% in 2017. Salesforce’s top clients from the Fortune 500 list include:

  • Walmart Inc.
  • UnitedHealth Group Inc.
  • McKesson Corporation
  • Amazon
  • Toyota Motor, and others.


Walmart Inc. and Amazon are the biggest Salesforce clients, with revenues amounting to $573B and $502.191B, respectively.

Notably, Salesforce is honored to be listed on the Fortune 500 itself, ranking at #136 in 2022. It continues its upward climb to the top of the list, jumping 54 places from #190 in 2020 with a revenue growth rate of 29.1%.

Salesforce Market Share, Revenues & Other Key Numbers

For 9 years in a row, Salesforce has been ranked the #1 CRM worldwide with a market share of 23.9% as of 2022, according to the latest Worldwide Semiannual Software Tracker by IDC. The main competitors of Salesforce are Microsoft, Adobe, Oracle, and SAP. However, even combined, these four have a market share of just 18.9%.

What is more, Salesforce products have the leading market share among sales apps, customer care apps, and marketing apps, according to IDC (Source). Specifically:

  • Salesforce’s Marketing Cloud has a market share of 14.1% against its nearest rival, Adobe Experience Cloud, which claimed 12%.
  • Sales Cloud hit 40.6% – almost 4 times higher than its main competitor Microsoft Dynamics 365 Sales.
  • Service Cloud has 45.3% of the market share against 8.3% claimed by Oracle Service Cloud.


Salesforce has also picked up the pace in terms of returns. Salesforce’s annual revenue hit a record-breaking $26.5B in 2022 compared to $21.3B accumulated in 2021 and just $13.3B in 2019 (Source).

Salesforce revenue is projected to hit a new all-time high of $31B in 2023 and then an eye-watering $50B in 2026, with the Salesforce’s year-over-year growth being 17%. Overall, Salesforce’s returns in 2022 are 10x higher than 10 years ago. You may see this tendency in the table below.


Along with that, the lion’s share of Salesforce annual returns comes from Salesforce AppExchange revenue + Subscriptions and Support (93.1%), while a mere part comes from Professional Services and Other activities (6.9%).


Salesforce Revenue | Salesforce Statistics

Salesforce Revenue | Salesforce Statistics


Product-wise, most Salesforce revenues come from “Service Cloud,” which generated nearly $6 billion in total revenue for the company. In the past, however, the primary source of revenue for Salesforce has been Sales Cloud, but this year it generated the third highest revenue among the company’s services, while still earning more than it did the previous year.

According to Salesforce’s statistics (Source), 86% of customers use partner apps and solutions. This means that Salesforce can already be viewed as the whole ecosystem of related products, add-on cloud subscriptions, and IT services offered by CRM consulting companies and software developers, guiding Salesforce’s customers along CRM implementation and integration paths.

One such company is Ascendix – a major Salesforce partner, consultant, and software developer with over 26 years of experience in the CRM business.

IDC estimates that the global Salesforce ecosystem is 5x bigger than Salesforce itself, meaning that for every dollar Salesforce made in 2021, the ecosystem made $4.96. And that number is projected to grow to $6.19 by 2026.

How Many Employees Work for Salesforce?

Salesforce had 73,500 employees globally in the 2022 fiscal year – almost triple since 2018. Most employees (58%) are based in the US, while 42% are spread across 68 international Salesforce locations. Salesforce hired 7,606 new workers over the past year alone, a 15.52% year-over-year increase (Source).

However, Salesforce announced that it intends to cut its workforce by 10 percent, or around 8,000 employees, and reduce office space due to economic uncertainty.

Apart from being diverse geographically, Salesforce also does its best to welcome minorities, LGBTQ employees, and people of all genders, ages, and abilities. In fact, 50.7% of Salesforce employees represent underrepresented groups (Source).

This is one of the reasons why Salesforce has been ranked on the FORTUNE 100 Best Companies to Work for List for 9 years in a row. The firm scored #4 in 2022.

Apart from that, Salesforce and its partner ecosystem are largely contributing to the global workforce economy. To be specific, Salesforce and its ecosystem of partners will create 9.3 million new career opportunities and $1.6 trillion in new business revenues globally by 2026.

This includes 3.8M direct jobs created from the use of Salesforce and its partners’ solutions and 5.5M indirect opportunities created by local spending by direct employees and Salesforce and its partners.

So, Salesforce is not just a family of successful products but also an ever-growing ecosystem of partners and related products contributing to the global economy.

Salesforce Statistics

The above-mentioned numbers point out the extensive growth of Salesforce over the past decade. Let’s now narrow down the key facts and milestones in the Salesforce development path that contributed to the platform’s success.

The first pillar for Salesforce expansion is the massive number of acquisitions – Salesforce has acquired 70 companies to date, including Tableau, MuleSoft, Demandware, ExactTarget, Vlocity, and Slack. These investments amounted to $29.1B in 2020.

The acquisition of Slack was perhaps one of the most fruitful investments, which increased Salesforce’s revenue by almost $600 million during the latter half of fiscal 2022 and is projected to add an additional $1.5 billion to Salesforce’s total revenue for the fiscal year 2023. (Source). You can find Slack on Salesforce’s marketplace – AppExchange.

There are more than 3,400 apps on AppExchange that Salesforce customers may use to make the most out of their CRM platform. Some of these apps help Salesforce adopters to augment their CRM platform with advanced search and filtering functionality like radius search (Ascendix Search), while others empower Salesforce users with convenient flyer generation features available right from Salesforce’s interface (Composer).

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Change the way you use Salesforce, get the most of your data, and unleash hours to reach your goals.


Salesforce can also be called one of the most sustainable global companies. Since 2013, Salesforce has been working to drive the global transition to clean and renewable sources of electricity.

Salesforce achieved its goal in 2021, reaching 100% renewable energy and net-zero emissions across its full value chain. In fact, 7.39% of Salesforce customers rated Salesforce cloud services as beneficial in supporting their sustainability efforts.

Why Ascendix as Your Salesforce Consulting Partner

If you decide to migrate to Salesforce as your main CRM platform, you will definitely face several issues like what Salesforce Cloud to opt for and how to tailor the existing Salesforce functionality to your business needs to make the most out of your new investment.

This is where Salesforce consulting partners come into play, empowering new Salesforce customers with Salesforce-specific wisdom for successful AppExchange development, CRM customization, and configuring of their Salesforce solutions.

Ascendix Technologies is a Salesforce Ridge [Silver] Consulting Partner and software development firm purely focused on the technical side of Salesforce and other top CRM platforms. We have been supporting the CRM needs of the world’s top companies for more than 26 years now. Check our case studies for more details.

Besides that, Ascendix offers:

  • 17 CRM products and apps
  • 200+ professionals on board
  • Salesforce Certified Developers, App Builders, and Admins
  • Onshore and Offshore engagement models for cost compression
  • Top CRM consulting & custom software development company on


If you have a Salesforce project in mind but don’t know how to bring it to life, contact us and let us know your business challenges or check our Salesforce Quick Start packages to get assistance out of the box.


Who are Salesforce biggest competitors?

The biggest Salesforce competitors are Microsoft Dynamics 365, Oracle, Oracle, SAP, Zendesk, SugarCRM, Zoho, and others. Get your answers answered in the detailed comparison of Salesforce vs. Zendesk.

How to choose a trusted Salesforce partner for Salesforce implementation?

To choose a trusted Salesforce partner for Salesforce implementation, you need to check if the partner has relevant experience in your business vertical. For example, you may request its portfolio or case studies. Check our article on How to Select a CRM Consultant and 9 Fatal Mistakes to Avoid when Choosing a CRM Consultant for more details.

What is Salesforce implementation cost?

The Salesforce implementation cost largely depends on your business needs and the complexity of your project. To find out the true cost of Salesforce for your company, contact a Salesforce consultant or check our in-depth guide on the Salesforce implementation Costs.


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