Salesforce — a major player in the enterprise software world —brings innovations to its customers and stakeholders. Salesforce acquisitions and mergers are a core value of the company.
The number of all Salesforce acquisitions is around 70 in SaaS, Enterprise Tech, and other sectors. In this article, we discuss the largest Salesforce acquisitions from the oldest to the most recent ones, and we highlight the companies that will join the list of Salesforce acquisitions in the nearest future.
Salesforce has acquired many companies over the years. Here’s the full list
SlackSlack is one of the biggest players on the list of Salesforce acquisitions. This merger — known as Slack-First Customer 360 — promotes productivity, connections, and stable work in an all-digital environment. As a result of the Slack Salesforce acquisition, users gain access to collaboration tools that allow them to contact team members, clients, and partners via video and messages.
Now, in your digital HQ, there are clouds for everything, along with insights from other Salesforce mergers and acquisitions, including the Slack acquisition by Salesforce:
TableauTableau Salesforce acquisition boosts building of a strong data foundation for digital businesses. The merger of the world’s #1 CRM with the world’s #1 analytics platform helps companies view real-time customer data, as well as turn disturbed data into insights.
Salesforce Tableau acquisition delivers AI-driven analytics for sales, marketing, and service in CRM together with Salesforce Einstein. Tableau Salesforce acquisition brings benefits to Salesforce Customer 360:
The laser-focused blend of Salesforce with Tableau aids companies to direct the sales team in the right direction.
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Tableau Viz Lightning Web Component | Source: Tableau
MuleSoftAnother service on the list is Mulesoft Salesforce acquisition. MuleSoft has been a core part of Salesforce’s Integration Cloud since 2018.
Additionally, Salesforce released MuleSoft Composer – a non-code integration tool for seamless data automation with click not code.
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DemandwareDemandware Salesforce acquisition was a big step into the B2C market back in 2016. Demandware – a leader in the digital commerce market – helped Salesforce to target retail B2C activities, making it more competitive against platforms like Shopify and Amazon.
Salesforce has a good eye for introducing personalized solutions, eCommerce was their investment in the future trends.
Demandware Salesforce acquisition offers cloud-based eCommerce services. Meaning, users can attract new clients with direct access to marketing and analytic services in the CRM. This collaboration led to the creation of the Salesforce Commerce Cloud. This platform helps retailers to build strong customer relationships, use digital engagement channels, and provide personalized experiences.
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“ Demandware is an amazing company—the global cloud leader in the multi-billion dollar digital commerce market. With Demandware, Salesforce will be well positioned to deliver the future of commerce as part of our Customer Success Platform and create yet another billion dollar cloud. ”
ExactTargetBack in 2013 ExactTarget appeared on the list of Salesforce acquisitions. ExactTarget provides Salesforce with a toolkit of marketing automation services for effective campaign management.
This collaboration is the most integrated of all Salesforce mergers and acquisitions. Prior to 2013, ExactTarget acquired Pardot, a B2B marketing automation solution. Eventually, it allowed Salesforce to expand into the marketing department, and grow Salesforce Marketing Cloud.
All in all, ExactTarget significantly expanded Salesforce’s abilities in the marketing arena.
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ClickSoftwareOut of all Salesforce acquisitions ClickSoftware has been a pioneer in the field service for over two decades. In 2019, ClickSoftware joined Salesforce to enhance the management space. The following merger introduced Salesforce Field Service Lightning (FSL), which provides quality customer service. Thanks to ClickSoftware’s acquisition, Salesforce FSL can attract ISV solutions.
Since the acquisition, Salesforce has invested in advanced scheduling and location tech for contactless service models, highly valuable during the COVID-19 and post-pandemic. A recent feature in collaboration — Visual Remote Assistant — perfect for troubleshooting issues through videos between agents and customers.
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VlocityVlocity is one of Salesforce recent acquisitions from 2019. The idea behind the merger was to expand Salesforce’s range of sector-specific solutions. Vlocity bridged the gap for Salesforce in the following fields, such as communications, media, and utilities. The outcome: the launch of the Salesforce Industries.
The benefits of Salesforce acquiring Vlocity:
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KruxKrux is in the top 10 Salesforce acquisitions of all time. The service specializes in marketing and Adtech, as well as management, and data analysis. With this acquisition Salesforce enhanced Data Management Platforms (DMPs). DMPs are directed into adverts optimization using customer and interaction data.
Moreover, with the collaboration Salesforce created a Marketing Cloud tool, known as Audience Studio, for efficient marketing and ad campaigns.
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“ As a part of the Salesforce ecosystem, we’ve had the opportunity to work closely with the Salesforce team to create integrations that make our customers even more successful. Beyond the strategic and technology fit, we believe our companies’ core values, which include innovation, trust, transparency, and most importantly customer success, are in perfect alignment and offer an exciting foundation upon which we can continue building the industry’s smartest Marketing Cloud. ”
QuipBack in 2016, Salesforce Quip acquisition aimed to improve document processing and collaboration within the platform. This collaboration upgraded document processing. Not only can Salesforce users store information, but also share their CRM records.
Quip Salesforce acquisition offers a cloud-based management solution:
Salesforce Quip acquisition launched Live Apps that offers interactive features, such as calendars, checklists, and videos. From 2021, this merger is known under the ‘Salesforce Anywhere’ name, which focuses to boost collaboration across records, real-time communication, and alerts.
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Quip Salesforce Dashboard | Source: Quip
Buddy MediaBuddy Media Salesforce acquisition took place in 2012 for $689 million aiming to improve social media management. Buddy Media has it in its name — a social media marketing platform that helps to build and maintain relationships with customers.
Buddy Media Salesforce acquisition offers a wide range of tools for creating, managing, and measuring campaigns.
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Datorama
Datorama Salesforce acquisition joined the ecosystem in 2018. As a result, Salesforce gained a cloud-based marketing intelligence platform, which allows customers to analyze marketing data quickly, providing valuable insights. Additionally, with Datorama’s AI-powered platform, Salesforce strengthened its Marketing Cloud.
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SalesforceIQAnother cloud-based CRM platform on the list of Salesforce acquisitions is SalesforceIQ. This collaboration simplifies customer relationship management, boosts the CRM space, and manages prospect.
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Salesforce IQ Salesforce | Source: resonatehq.com
HerokuOne of the longest Salesforce mergers and acquisitions is Heroku. In 2010 this collaboration helped Salesforce to gain a significant presence in the platform-as-a-service (PaaS) space.
Heroku allows users to deploy and manage applications quickly. Moreover, by integrating Heroku into the Salesforce ecosystem, it supports a wider range of developers, including those working with Java and Ruby.
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Radian6When Salesforce acquired Radian6 in 2011, it enhanced its ability to understand and engage with customers on social media. Radian6, a social media monitoring company, provides Salesforce with tools to track social media conversations across multiple platforms, enabling better customer engagement and insight into the social media landscape.
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Radian6 adds huge value to salesforce.com by delivering the public, social web across all our products. Giving customers the social intelligence they want with the business context they need will further differentiate our products and accelerate our growth.
SendGridSendGrid, one of the Salesforce recent acquisitions in 2019, is a cloud-based email delivery platform. This merger allows customers to effortlessly send and manage their email communications. It represents a significant enhancement to Salesforce’s email delivery space, providing customers with a comprehensive suite of tools for managing their email communications effectively.
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MapAnythingMapAnything other service that joined Salesforce acquisitions in 2019, brought geo-spatial capabilities to the CRM creating Salesforce Maps.
MapAnything Salesforce
This merger improved Salesforce’s location-based intelligence offerings and optimized sales processes. The benefits of this collaboration are:
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Read Also: Ascendix Search App for Salesforce
Acumen SolutionsAcumen Solutions is one of the 2021 Salesforce acquisitions which made the list of consulting partners, like ATKA, Kerensen Consulting, and others.
This move aids Salesforce ecosystem to be more geographically well spread and offer its professionals to customers. Acumen’s expertise in Salesforce across various sectors, including the public sector and manufacturing, helps Salesforce’s customers transform their businesses digitally.
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PredictionIOPredictionIO, acquired by Salesforce in 2016, is an open-source machine learning server built on top of Apache Spark, HBase, and Spray.
With the acquisition, Salesforce enhanced its artificial intelligence capabilities and predictive analytics to its customers. Additionally, PredictionIO’s technology was integrated into Salesforce’s Einstein AI platform, allowing users to build and deploy predictive models for various use cases, including lead scoring, churn prediction, and recommendation systems.
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Bonobo AIAdding to the list of AI-focused Salesforce acquisitions, Bonobo AI made the cut in 2019. This platform specializes in conversational AI technology, particularly in analyzing sales conversations and providing insights to improve sales performance.
Salesforce integrated Bonobo AI’s technology into its Sales Cloud, allowing sales teams to leverage AI-driven insights to enhance customer interactions and drive better sales outcomes.
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SpiffOne of Salesforce recent acquisitions is Spiff, a company that specializes in software for incentive compensation management (ICM) software.
Spiff Salesforce acquisition simplifies ICM by combining spreadsheet-like usability with powerful automation. Users can connect their sales data and calculate commissions in real-time. Salesforce Spiff acquisition offers enhanced commission calculation capabilities to its customers, improving their sales performance and streamlining their processes.
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Salesforce Spiff | Source: Salesforce
PredictSpringSalesforce has signed an agreement to acquire PredictSpring, a cloud-based point-of-sale (PoS) software vendor.
This Salesforce acquisition aims to enhance Salesforce’s Customer 360 capabilities and strengthen its presence in the retail industry. PredictSpring’s PoS systems enable mobile transactions and store operations, such as client profiles and online orders. The startup, already a Salesforce ecosystem partner since 2019, is integrated with Salesforce’s Commerce Cloud and Service Cloud. Salesforce expects the acquisition to boost personalized engagement for brands and retailers.
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PredictSpring | Source: PredictSpring
“ The combined talent, resources, and innovation of Salesforce and PredictSpring will empower brands and retailers to drive frictionless and personalized engagement across all touchpoints, ”
TenyxSalesforce has acquired Tenyx, a small AI startup specializing in voice agents, as part of its strategy to improve customer service through AI.
Last year, Salesforce also bought Airkit.ai, another company focused on solving customer issues with chatbots. Both Tenyx and Airkit.ai are expected to play key roles in Salesforce’s new Agentforce platform, which aims to make customer support faster and more efficient by using smarter, more human-like AI.
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Own
Salesforce has acquired Own Company, a New Jersey-based data management and protection provider. This is Salesforce’s largest deal since acquiring Slack in 2021. Own, formerly known as OwnBackup, offers enterprise data backup and disaster recovery solutions, helping companies protect their data across Salesforce, AWS, and Microsoft apps. The acquisition strengthens Salesforce’s ability to provide secure, end-to-end data protection for its customers.
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“ We’re excited to join forces with Salesforce, a company that shares our commitment to data resilience and security. As digital transformation accelerates, our mission has expanded from preventing data loss in the cloud to helping customers protect their data, unlock business insights, and accelerate AI-driven innovation. Together with Salesforce, we’ll deliver even greater value for our customers by driving innovation, securing data, and ensuring compliance in the world’s most complex and highly regulated industries. ”
ZoominSalesforce has announced plans to acquire Zoomin, an enterprise knowledge platform that organizes product documentation like user guides into a single portal. This move will strengthen Salesforce’s Data Cloud by allowing it to better manage unstructured data.
With Zoomin’s capabilities, Salesforce will improve its AI tools, like Agentforce, making them more efficient at automating customer service tasks. The goal is to help businesses quickly access the information they need, speeding up responses and improving customer satisfaction.
The acquisition is expected to close by January 2025.
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“ We’re both humbled and excited to join forces with Salesforce. It’s a natural progression of our long-standing and evolving partnership. As organizations are accelerating their enterprise AI transformation, our joint mission is to support them and make sure AI doesn’t hit the data wall. As part of the #1 AI CRM, we will allow customers to leverage their existing enterprise data in ways they never imagined possible. ”
ConvergenceSalesforce has signed a definitive agreement to acquire Convergence.ai, a UK-based AI agent company known for building adaptive systems capable of handling complex, human-like tasks across dynamic digital environments. Convergence’s technology enables AI agents to intelligently manage web-based workflows, respond to real-time interface changes like pop-ups and errors, and execute multi-step tasks with precision.
This acquisition is expected to strengthen Agentforce, Salesforce’s flagship AI agent platform, by integrating Convergence’s expertise in autonomous task execution and real-time decision-making. The Convergence team will also form the core of a new AI R&D lab in London, expanding Salesforce’s AI innovation presence in the UK. While financial terms of the deal have not been disclosed, the acquisition is expected to close in the second quarter of Salesforce’s fiscal year 2026, pending customary conditions.
The future of business automation isn’t limited to single, scripted tasks – it lies in end-to-end, decision-driven workflows where multiple agents collaborate and hand off seamlessly. Our mission at Convergence is to help organizations stop viewing automation as just another tool and instead adopt it as the very way work gets done — unlocking new levels of innovation and efficiency. Joining Salesforce is the ideal step to scale that vision.
InformaticaSalesforce has completed its $8B acquisition of Informatica, a leader in AI-powered enterprise cloud data management.
The acquisition strengthens Salesforce’s data and AI stack by bringing:
This creates a trusted and comprehensive data foundation for agentic AI, ensuring AI systems can operate responsibly and at scale across the enterprise.
The combined capabilities enhance core Salesforce products:
Why it matters?
Salesforce leadership emphasizes that “getting your data right means getting your AI right.” By unifying enterprise data and metadata across systems, the acquisition enables more accurate, contextual, and trusted AI results across all Salesforce applications.
“ Joining forces with Salesforce represents a significant leap forward in our journey to bring data and AI to life by empowering businesses with the transformative power of their most critical asset — their data. We have a shared vision for how we can help organizations harness the full value of their data in the AI era. ”
“ Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry. By uniting the power of Data Cloud, MuleSoft, and Tableau with Informatica’s industry-leading, advanced data management capabilities, we will enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company. ”
MoonhubSalesforce recently acquired Moonhub, an AI-driven hiring platform founded in 2022. The team will now join Salesforce, strengthening its AI capabilities in talent recruitment and workforce management.
This acquisition enhances Salesforce’s AI portfolio by extending its capabilities into HR and workforce management, areas increasingly relevant for enterprises looking to integrate talent operations with customer and business data. For Salesforce, already an investor in Moonhub, the deal aligns with its broader strategy of embedding AI across its platform to automate business processes and provide more end-to-end solutions for its customers.
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Salesforce announced it has signed a definitive agreement to acquire m3ter, a metering and rating platform purpose-built for consumption-based monetization. The move will bring high-volume metering and rating capabilities natively to Agentforce Revenue Management, enabling enterprises to launch, track, scale, and bill using flexible usage and outcome-based pricing models for the AI era.
“ Every company is looking for more flexibility in how they monetize their products, especially as AI shifts the landscape from traditional subscriptions to consumption-based models. With m3ter, Salesforce will offer native consumption billing alongside our existing models, giving our customers more choice in how they grow their revenue without ever leaving the Salesforce platform ”
The transaction is expected to close in the second quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions.
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Salesforce announced it has signed a definitive agreement to acquire Contentful, a composable content platform trusted by over 4,800 leading brands to deliver personalized digital experiences at scale. The acquisition will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer, connecting customer data with engaging content experiences across Salesforce applications via Data 360, Agentforce, and Contentful’s composable APIs.
“ Every meaningful customer interaction depends on three things working together: the right data, the right AI-driven content, and a modern, effortless experience. With Contentful, we complete that picture by adding a native, headless, composable content layer that lets Agentforce dynamically assemble and deliver personalized experiences across every channel, at the speed and scale the AI era demands ”
The transaction is expected to close in the third quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions, including the receipt of required regulatory approvals. ⬆️ Back to the top Salesforce acquisitions
Salesforce announced to acquire Momentum, a conversational insights and revenue orchestration platform. The move will enhance Agentforce 360 and Slackbot by enabling them to analyze unstructured data from third-party voice and video channels.
Salesforce plans to integrate Momentum’s ingestion engine to capture conversations from platforms such as Zoom and Google Meet, adding richer context for agentic workflows.
“ To deliver on the promise of agents, we need visibility and context from every meaningful interaction. Momentum accelerates our roadmap by unlocking the long tail of conversational data and bringing it directly into our platform. This ensures Agentforce 360 and Slackbot can incorporate the true voice of the customer to drive complex, multi-step workflows. ”
The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions.
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Salesforce has signed a definitive agreement to acquire Cimulate, an AI-powered product discovery and agentic commerce provider. The acquisition supports Salesforce’s Agentforce Commerce strategy by improving search and discovery capabilities for retailers.
As retailers move from keyword search to intent-driven discovery, Salesforce plans to use Cimulate’s technology to deliver more contextual and conversational shopping experiences. The goal is to help shoppers find products faster and improve conversion.
“ The future of commerce is agentic, moving beyond simple transactions to intuitive, conversational discovery. By integrating Cimulate’s technology into Agentforce Commerce, we’re helping retailers close the gap between shopper intent and action. ”
Cimulate’s platform analyzes real and simulated shopper journey data to better understand buyer intent and deliver more relevant search results across the commerce journey.
The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions and regulatory approvals.
Salesforce has signed a definitive agreement to acquire Qualified, a provider of agentic AI marketing solutions. The acquisition strengthens Salesforce’s Agentforce strategy by adding autonomous marketing capabilities focused on inbound engagement and pipeline generation.
“ The agentification of the enterprise continues to accelerate. By integrating Qualified’s agentic marketing expertise into Agentforce, we will enhance our ability to offer autonomous pipeline generation and empower our customers to scale their revenue teams with agent-first solutions that drive efficient growth. ”
Qualified’s technology uses AI agents to engage website visitors, qualify buyers, and book meetings automatically. Integrated into Salesforce, it will support autonomous marketing and early-stage sales interactions.
The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions and regulatory approvals.
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Salesforce has signed a definitive agreement to acquire Doti, an agentic enterprise search company. The acquisition will strengthen Salesforce’s AI R&D hub in Israel, and accelerate the development of unified agentic search and knowledge discovery across the Salesforce platform.
“ Since day one, our mission has been to transform how knowledge workers interact with information, making enterprise data instantly accessible and actionable. ”
By integrating Doti’s technology with Salesforce’s enterprise search, Salesforce will advance a unified agentic search layer with Slack as the conversational interface. This will help both employees and AI agents find information faster, understand context, and act on data from across the organization.
The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2026.
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Salesforce has signed a definitive agreement to acquire Spindle AI, an agentic analytics platform that uses AI agents and machine learning to model business scenarios and forecast outcomes. The acquisition will enhance Agentforce with advanced agentic analytics, ROI forecasting, and continuous optimization features.
“ The future of the agentic enterprise isn’t about having the most data, it’s about making that data speak a common language. ”
By integrating Spindle AI’s technology with Agentforce and Data Cloud, Salesforce will strengthen its Agent Observability and Self-Improvement capabilities, helping customers unlock deeper insights and improve decision accuracy. The acquisition is expected to close in Salesforce’s fourth fiscal quarter of 2026, subject to customary conditions.
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Salesforce has signed a definitive agreement to acquire Apromore, a process intelligence platform that helps organizations discover and optimize their business operations. The acquisition will bring Apromore’s process mining and simulation technology to the Salesforce Platform, strengthening its agentic process automation capabilities.
“ Apromore gives customers the end-to-end visibility they need to understand how their business truly operates, and as we integrate it into Salesforce, that insight will be key to helping our customers measure, optimize, and automate through agentic process automation ”
Integrated with Agentforce and Data Cloud, Apromore will give customers real-time visibility into how their processes run across all business functions, helping identify inefficiencies and uncover new automation opportunities.
This move supports Salesforce’s vision of an agentic enterprise, where AI continuously monitors, improves, and automates workflows for greater productivity and agility .
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Salesforce has signed a definitive agreement to acquire Regrello, an AI platform that automates complex business processes. The acquisition will enhance Salesforce’s capabilities in agentic process automation by transforming business data into agile, automated workflows.
“ Integrating Regrello will turn unstructured artifacts into coordinated workflows, bringing humans and agents together on the Salesforce Platform and giving every employee the ability to automate manual work, collaborate in real time, and deliver customer value faster. ”
Once integrated with Agentforce and Slack, Regrello will help customers automate manual and inefficient tasks, boosting the speed, efficiency, and quality of critical business processes. This move marks a significant step toward Salesforce’s vision of an agentic enterprise, where AI and human collaboration drive greater productivity and business outcomes. The acquisition is expected to close in Salesforce’s third fiscal quarter of 2026.
Salesforce has signed an agreement to acquire Waii, a platform that turns everyday questions into accurate SQL queries. Waii uses a dynamic metadata knowledge graph to understand how an organization’s data is connected, making it easier for people to get precise answers without needing technical skills.
“ The future of business isn't about having the most data. It's about making that data speak a common language. ”
“ In a world where every database speaks a different dialect of SQL, Waii’s metadata knowledge graph will create a unified semantic layer, enabling users and AI agents to understand and communicate with any data source while removing technical barriers to critical insights. We built Waii to close the gap between what people want to ask and what their data systems can understand. ”
The technology will be built into Salesforce Data Cloud and power tools like Agentforce and Tableau Next, enabling faster, more intuitive ways to work with data. This move is expected to boost Salesforce’s AI-driven insights and create smarter ways for users to interact with information.
The deal is set to close in Salesforce’s third fiscal quarter of 2026.
Salesforce is to acquire Bluebirds, an AI-powered prospecting platform that helps sales teams identify and engage high-value leads through advanced lead intelligence and data enrichment.
Bluebirds’ agentic technology automates top-of-funnel prospecting, reducing busywork and enabling sellers to focus on closing deals. Once the deal closes, Salesforce plans to integrate Bluebirds into Sales Cloud and Agentforce, expanding its AI roadmap and automating pre-sales workflows. This move highlights Salesforce’s commitment to delivering intelligent, data-driven selling tools and positions Bluebirds as a strategic addition to its growing portfolio of AI acquisitions.
“ We started Bluebirds to help sales teams spend more time selling and less time stitching together disconnected tools. Joining Salesforce lets us accelerate that mission and bring the power of intelligent, agentic prospecting directly into the platform customers already know and trust. ”
Salesforce AI acquisitions is one of the ways to stay ahead and collaborate with the latest technology. Not to mention that Salesforce itself keeps improving its AI arsenal. A recent launch in the on-the-fly tech — Einstein Copilot.
Read Also: Einstein Copilot AI by Salesforce
Salesforce made two acquisitions in 2023. They acquired Airkit, an AI-based agent that interacts directly with customers, enhancing Commerce Cloud capabilities. Additionally, they acquired Spiff, a commission management platform, to strengthen core Sales Cloud features.
Competing with technical giants like Microsoft and Amazon is a challenge that Salesforce is ready to accept by merging and acquiring AI platforms and other services.
Salesforce has invested in 10 AI startups in 2023:
This way Salesforce stays with and ahead of advanced tech.
Salesforce’s strategy of acquiring businesses plays a crucial role in its growth and market leadership. There are five main reasons behind Salesforce acquisitions:
| Reason | Description |
|---|---|
| Market Expansion | Acquisitions enable Salesforce to widen its customer base, access new technologies, and penetrate different geographic regions. |
| Competitive Advantage | By acquiring companies with unique technologies and skilled teams, Salesforce maintains a technological edge over competitors like Oracle and Microsoft. |
| Faster Time-to-Market | Strategic acquisitions allow Salesforce to leapfrog the development process and adopt ready-made solutions, speeding up the introduction of new products. |
| Diversification | Acquisitions help Salesforce diversify its product portfolio and reduce dependence on its core CRM services by branching into new sectors or market areas. |
| Revenue Growth | Acquiring established companies with solid customer bases and proven revenue streams allows Salesforce to bolster its earnings and enhance productivity. |
Salesforce’s acquisition strategy has brought both benefits and challenges to the company. Here are some of the pros and cons:
Pros:
Cons:
Salesforce Acquisitions: Pros and Cons
The curated list features the largest Salesforce acquisitions and mergers from Slack, Tableau, and MuleSoft to SendGrid, MapAnything, and Spiff. These acquisitions have expanded Salesforce’s capabilities in various sectors, from collaboration tools, document processing to data analytics, social media management, and email delivery.
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Salesforce acquires companies to get better technology, expand its product line, enter new markets, and bring in innovations like AI and data analytics. These moves help Salesforce remain a top player in CRM and cloud services, speeding up its growth and innovation.
Slack, a messaging app, is the largest Salesforce acquisition. In 2020, Salesforce co-founder and CEO Marc Benioff expressed enthusiasm about the company’s acquisition of the messaging app Slack, describing it as a “match made in heaven.” This acquisition marked the most expensive subscription software acquisition of all time.
Salesforce’s most recent acquisition is Moonhub, announced on Jun 02, 2025.
Customers end up with upgraded features, better-connected tools, new AI capabilities, and more ways to manage their business. This simplifies how they work, boosts their productivity, and helps them create more personalized customer experiences.
Darina creates compelling content about Salesforce products, Ascendix services, and CRM best practices. Her articles provide valuable tips and insights and help readers stay abreast of the recent trends in the commercial real estate industry.
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