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Since 1999 Salesforce has quickly become the #1 CRM choice for over 150,000 companies of all sizes. Among Salesforce’s biggest customers are Toyota, U.S. Bank, T-Mobile, American Express, and Canon.
Moreover, 1,000+ certified Salesforce consulting partners are expanding the number of happy customers tremendously by providing various types of services to ensure complete CRM adoption.
Read Salesforce case study of CRM implementation success stories in the real estate industry.
Salesforce is a cloud-based CRM platform that entered the market in 1999. Since then, its ecosystem has grown to 30+ software products serving different business needs of over 10 industries. The best-sellers are Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Pardot, etc.
Salesforce functionality can be modified to meet the needs of any business, even the most sophisticated. Salesforce has already become the top CRM solution for Education, Financial Services, Healthcare & Life Sciences, Nonprofit, Real Estate, Hospitality, Travel, and Transportation.
Based on PCMag’s data, over 87% of the top-earning real estate agents use CRM systems to manage their listings, deals, and customers.
Salesforce has proven to be a perfect platform for real estate firms of any size, but originally, it didn’t offer out-of-the-box functionality for this industry and the system should be configured. However, there are already over 40 preconfigured solutions available on the AppExchange app marketplace created for different real estate sectors.
For example, if you need a CRM adjusted to commercial real estate needs, you can try AscendixRE CRM. It’s a Salesforce-based tool designed for CRE brokers that combines customized functionality specifically for CRE brokers with the full power of the Salesforce platform.
Check our top 10 Salesforce case studies to see the platform in action and how it can work for different real estate verticals:
Location: Dublin, Ireland
Industry: Commercial Real Estate
Number of Employees: 250+
Salesforce Products & Services:
Savills is a global commercial, residential, and rural real estate service provider. The company offers a wide range of services from sale, acquisition, and investment advice to valuation, planning, and property management.
Savills Ireland has been at the forefront of the Irish Property market for more than 50 years.
Searching for real estate units used to take several hours to go through and look through every Excel file. With Ascendix Search, it takes about 10 minutes.
Location: Dubai, OAE
Industry: Luxury Residential and Commercial Real Estate Development
Number of Employees: 1,400+
Salesforce Products & Services:
Azizi Developments was founded in 2007, and since then, the company has sold and delivered over 11,000 residential properties to local and international investors.
It offers luxury developments across Dubai’s most sought-after residential destinations. The most notable are Meydan, Palm Jumeirah, Dubai Healthcare City, Al Furjan, Studio City, Sports City, and Downtown Jebel Ali.
Besides that, Azizi Developments is famous for its commitment to transparency and customer-centricity which has driven the company to implement Salesforce in 2019 to digitally transform its business.
Salesforce implementation resulted in a 70% reduction in the sales cycle time. Instead of spending a week to close a deal – now it takes a day and a half. It improved lead scoring and quality and helped decrease the email bounce rate from 30% to 8%.
We offer all types of Salesforce consulting services such as implementation, integration, customization, administration, AppExchange app development.
Location: Washington, DC, USA
Industry: Commercial Real Estate
Number of Employees: 1, 000+
Salesforce Products & Services:
Cresa was founded in 1993 and quickly became the largest commercial real estate firm in the world that specializes in representing tenants and occupiers of space.
It is a customer-centric commercial real estate company that applies its integrated expertise to make its business better. Cresa has been using AscendixRE and Ascendix Search for about 5 years.
In partnership with Ascendix, Cresa New York successfully imported every property in the market of over 100,000 square feet, over 2,500 lease comps, another 1,000 accounts & associated contacts to Salesforce with 95% accuracy.
Thanks to Ascendix Search, now 3 hours a week are saved on data searches within Salesforce.
Location: Palo Alto, California
Industry: Property Management
Salesforce Products & Services:
Calson Properties is a small, family-run property and asset management company that started out in 1948 in Palo Alto, CA, and since then, has been managing commercial and multi-family residential properties.
Now, Calson Properties’ team has dispersed in Colorado and California providing services to the Western United States. They have been using AscendixRE and Ascendix Search since 2019.
AscendixRE had 80% of what Calson Properties wanted out of the box and Ascendix CRM consultants helped to design and build out the remaining 20% that helping reduce software implementation and maintenance expenses.
Location: Amsterdam, the Netherlands
Industry: Construction
Number of Employees: 500+
Salesforce Products & Services:
Since the foundation of Bouwfonds Property Development (BPD) in 1946, it has constructed more than 375.000 homes. Today, it is the largest area and property developer in The Netherlands, Germany, and France.
Its primary mission is to create sustainable, affordable, inclusive living environments in every region and for every resident. To increase efficiency and create a more personalized approach in dealing with customers, BPD launched a Salesforce implementation project back in 2010.
Salesforce implementation and Clouds integration brought 50% improvement in lead conversion and reduced the time of customer case resolution to 36 hours on average.
Location: Pittsburgh, Pennsylvania
Industry: Commercial Real Estate, Capital Markets
Number of Employees: 26
Salesforce Products & Services:
Hanna Commercial is the commercial division of Howard Hanna and was formed through the acquisition and merger of numerous existing independent commercial offices throughout the region.
They currently operate full-service offices in Cleveland, Pittsburgh, Buffalo, Rochester, Syracuse, Albany, and Lehigh Valley, with support for additional commercial agents in other markets.
Compared to previous systems, AscendixRE demonstrated higher adoption rates and enabled a shared database across multiple offices in multiple markets.
We have 20+ years of experience in Salesforce customization, configuration, and best custom development practices.
Location: Zuerich, Switzerland
Industry: Real Estate Investment
Number of Employees: 130+
Salesforce Products & Services:
Crowdhouse was founded in 2015 in Switzerland as a startup company to simplify the property investment process. The business has disrupted the real estate investing market and has brokered over 100 properties with 1.5 billion Swiss Francs in total value.
Crowdhouse has been using Salesforce almost since its inception in 2015 to revolutionize the Swiss crowd investing business.
Project Challenge
Sales Cloud and Pardot implementation resulted in a 70% reduction in the cost of marketing leads.
Location: Fresno, California
Industry: Investment Real Estate
Salesforce Products & Services:
Visintainer Group’s mission is to help sellers of investment properties market their properties with a sophisticated marketing approach.
The company specializes in selling commercial, multi-family, and agriculture properties located in Central California.
Visintainer Group maintains a detailed proprietary database of available properties, buyers, sellers, and opportunities and heavily invests in optimizing and improving their data.
AscendixRE and Ascendix Search allowed them to turn data from a static form to a dynamic one within Salesforce, simplifying data mapping, search, and tracking.
Location: Fishers, Indiana
Industry: Land Brokerage, Rural Real Estate
Salesforce Services & Products:
Base Camp Country Real Estate was established in September 2018 in partnership with Halderman Real Estate.
It is hunting land, ranch, and farm listing agency that assists both sellers and buyers throughout the real estate process and is backed by land market experience.
They have a solid foundation built from over 20 years of experience with their sister company Base Camp Leasing, where both landowners and people who enjoy the outdoors have taken advantage of their services.
AscendixRE Land CRM helped Base Camp Country Real Estate support aggressive growth strategy, coordinate smooth work of agents from multiple locations, and drive efficiencies in their operations.
Location: Sint-Niklaas, Belgium
Industry: Leasing Real Estate
Number of Employees: 200+
Salesforce Products & Services:
ERA (Electronic Realty Association) started its operations in 1995 and pioneered the promotion of property listings via the internet in Belgium. Now, the company supports thousands of commercial and residential real estate listings online.
ERA welcomed Salesforce in 2015 to connect the properties and buyers and to manage huge volumes of property data.
Salesforce helped ERA create a consistent repository of data, thanks to which the company is constantly recognized by the Universities of Leuven and Antwerpas as the trusted source in Belgium with enough consistent data that can help with academic research.
Salesforce is a comprehensive tool with an exhausting list of benefits and despite its seeming complexity that can overwhelm at first, can become the best friend for your brokerage if you involve expert guidance.
Each real estate firm can take advantage of the platform in its unique way due to its scalability and flexibility. And even if you don’t want to spend time tuning the standard functionality of Salesforce, you can leverage its advantages with pre-configured solutions specifically for real estate agents.
And in case you are ready to welcome Salesforce CRM into your realty and simplify the process of its implementation, then our Salesforce consulting services will be the best fit for you.
Our consultants will make complicated processes easy for you.
We, at Ascendix, are ready to take any Salesforce-related challenges and successfully overcome them.
Our broad range of Salesforce services, 15 years of Real Tech experience together with product development expertise, and the number of happy clients speak for themselves. And all you need is to contact us and share your project challenges and we will be glad to share our best practices in dealing with them.
Ready to start with us? Get your custom quote on Salesforce implementation cost and timeline.
CRM case study is a story of successful or failed CRM system implementation, migration, configuration, or customization.
A Salesforce implementation case study examines a specific instance where a business or organization has successfully integrated Salesforce solutions into their operations. It details the challenges faced, strategies employed, the implementation process, and the outcomes achieved, offering valuable insights into best practices and the impact of Salesforce technology.
A Salesforce Service Cloud case study explores how an organization has utilized the Service Cloud platform to enhance its customer service operations. It discusses the initial challenges, the implementation process, and the resulting benefits, such as improved customer satisfaction, increased efficiency, and streamlined service processes, showcasing the transformative power of Service Cloud.
Anzhelika is a seasoned B2B content marketing strategist with extensive experience in elevating corporate profiles through compelling content. At Ascendix, she offers a wealth of knowledge in Salesforce consulting, providing valuable tips, tricks, and comprehensive guides. Additionally, Anzhelika stays at the forefront of the industry, delivering expert analysis on the latest Salesforce tools and emerging technology trends.
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