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Based on the GrandViewResearch study, the global property management software market size is expected to reach $14 million by 2028. It means that more and more companies are going to invest in residential and commercial real estate technology and CRM consulting. Learn what companies look for in the property management CRM, why they choose Salesforce for property management, and what top solutions are powered by this platform.
AscendixRE | $79 USD user/month |
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BReal Estate CRM | $25 USD user/month |
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Agent Hub Property CRM | $130 USD user/month |
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Rethink CRM | $159 USD user/month |
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PropertyBase CRM | $79 USD user/month |
Besides that, Property Management Industry Report by Buildium mentions the most popular features real estate management software users look for:
How Property Managers Use CRM
Most property rent managers also look for other features in the CRM:
Salesforce is the world’s leading CRM platform that caters to the needs of over 150,000 clients of all business domains and sizes. It offers 20 off-the-shelf CRM suites called “Clouds” that focus on various needs and industries. Among the most popular ones are Sales Cloud, Service Cloud, and Marketing Cloud.
As a CRM industry leader, Salesforce tries to fulfill the basic demands for the software of any business. And over 2,000 Salesforce consulting partners are ready to tweak the system to every tiny business request.
And even if Salesforce doesn’t offer CRM packages specifically for property management companies, there are Salesforce consulting and AppExchange app development partners like Ascendix that can customize and configure the system to match any tiny requirement.
Moreover, if you want to purchase an out-of-the-box CRM system with the most common feature set for property managers, developers, and investors, Salesforce’s app marketplace – AppExchange – already has 400+ apps and solutions designed for this.
With the help of this cloud-based property management software, managers can automate collaboration with tenants, nurture these relationships, and track essential information about properties in both residential and commercial real estate verticals.
The core property management CRM software functionality helps:
With little Salesforce configuration and customization, you can leverage:
We offer all types of Salesforce consulting services such as implementation, integration, customization, administration, AppExchange app development.
This cloud-based property management software attracts users thanks to:
Salesforce property management enables the realty managers to keep track of crucial data about financial & household properties incorporating associated cash flow, primary tenants, and occupancy rates.
Since there is no off-the-shelf solution offered directly by Salesforce for property management, you have three options:
All of them have their pros and cons, so let’s start with the customization option.
The key advantage of Salesforce is its huge infrastructure of consulting partners that specialize in CRM customization. There are over 1,700 certified consultants listed on AppExchange and thousands of freelance professionals worldwide.
You can find out more about each option in our post: Salesforce Implementation Guide from A to Z.
There is no shortage of pre-built CRM software for any real estate domain on the market. But not all of them are created equal. Especially if you search for the one that will reflect your business operations. But all of them have several things in common:
If you have a revolutionary idea of the software that will disrupt the PropTech world and is not yet available on the market. Or you have an idea of an app that will fill in the functionality gap in Salesforce and will smoothly integrate with it, this is definitely the best option for you.
What makes Ascendix unique is that we can eliminate all the disadvantages of the above-mentioned options and multiply their advantages. We are both consulting service and software product company with a strong presence in the CRE Tech business for over 15 years.
We are a Salesforce consulting partner with a 21-year track record of successfully completed projects of Salesforce implementation, migration, configuration, and customization for different real estate companies.
We aim to deliver superior and top-notch quality services to clients all around the world. Instead of focusing just on making money from our clients, we dedicate our efforts to delivering them perfection and maximum satisfaction.
Our team works sincerely and aggressively to implement a customer-centric practical philosophy in our services and CRM products.
Besides that, we are a certified AppExchange app development partner that has built 17 own software products, among which our flagship products for commercial real estate pros: AscendixRE, Ascendix Search, Composer, and Marketspace.
AscendixRE CRM is a cutting-edge solution that combines Salesforce robustness with features designed for commercial real estate companies, agents, investors, and property managers.
Ascendix Search is an app with advanced geo-mapping and property search features.
Composer is an application for a fast and creative generation of branded CRE flyers, tour books, and brochures.
Marketspace is an innovative portal for secure collaboration of brokers, clients, and partners.
Thanks to this experience, we not only know how to build commercially successful products but also how to create an effective marketing strategy, pass security reviews to be listed on AppExchange, and constantly evolve CRETEch software to meet clients’ needs.
Book an appointment with our sales team and discuss your requirements to get an ideal quote for our services.
We have 20+ years of experience in Salesforce customization, configuration, and best custom development practices.
Best Property Management CRM on Top of Salesforce
Average Rating: 5.0/5 ⭐⭐⭐⭐⭐ based on 77 reviews
Starting Price: $79 USD user/month
Supported Languages: English
AscendixRE CRM offers a core suite of customer relationship management features that include lead, deal, and contact management, email marketing, automated follow-up, listing and document management, and business reporting.
It helps to manage your workflow through a mess of ineffective spreadsheets, paperwork, and record-keeping. It enables automation of your processes to ensure your business can maximize all rental owner leads from beginning to end.
The navigation in a CRM is intuitive and clear. You can quickly switch from reporting spreadsheets to stacking plans, sync/import/export relevant data in a few clicks.
As real estate shifts to the technological side, Ascendix helps property owners, managers, rent administrators, and realtors keep in step with digital transformation. Together with our flagship software product – AscendixRE CRM – we’ll help your firm embrace customer-centricity and leverage all the benefits of the Salesforce platform.
Also, we’ll help you with adjusting your Salesforce platform property management needs.
As your CRM consulting partner, we’ll tailor Salesforce products to facilitate the processes related to leasing and management of commercial spaces.
We’ll modify your Salesforce CRM to support real estate management cycles as well as coordinate the participants of these complex projects. Our team can enhance your current property management system with Salesforce tools or build a unique real estate application on top of this market-leading platform.
Ascendix has deep experience in both Salesforce CRM consulting and the real estate industry. For 21 years, we’ve worked with commercial and residential REITs and real estate firms to streamline their property management and lease management lifecycle.
Watch how AscendixRE CRM helps with lease management and tracking in the video:
BREal Real Asset Management CRM
Average Rating: 5.0/5 ⭐⭐⭐⭐⭐ based on 21 reviews
Starting Price: $25 USD user/month
Supported Languages: English, Spanish
BReal is another property management CRM software that offers property managers a versatile solution for sales, lease, and condominium management. Built for estate agents, shopping malls, investors, and tenant companies.
AgentHub Property Administration CRM
Average Rating: 5.0/5 ⭐⭐⭐⭐⭐
Starting Price: $130 USD user/month
Supported Languages: 6
Agent Hub Property CRM was created in the UK and, like other listed property management CRMs, is based on market-leading Salesforce software with a built-in multiple property listing (MLS) functionality.
Rethink Real Estate Administration CRM
Average Rating: 4.0/5 ⭐⭐⭐⭐⭐ based on 227 reviews
Starting Price: $159 USD user/month
Languages Supported: 9
Rethink CRM (Now a part of the Bildout product family) is another CRM for property managers, investors, commercial brokerages, and independent agents. It helps them buy, sell, lease, and manage properties.
Propertybase CRM Property Rent Management CRM
Average Rating: 3.9/5 ⭐⭐⭐⭐⭐ based on 436 reviews
Starting Pricing: $79 USD user/month
Supported Languages: 6
Propertybase is another property management platform designed for companies that want to connect with more clients and help agents close deals faster.
Salesforce is a comprehensive tool with an exhausting list of benefits and, despite its seeming complexity that can overwhelm at first, can become the best friend for property managers.
Each property management company can take advantage of the platform in its unique way due to its scalability and flexibility. And even if you don’t want to spend time tuning the standard functionality of Salesforce, you can leverage its advantages with pre-configured Salesforce solutions for property management.
Once you are ready to welcome Salesforce CRM into your real estate agency and simplify the process of its implementation, then our Salesforce consulting services will be the best fit for you.
We, at Ascendix, are ready to take on any Salesforce-related challenges and successfully overcome them.
Our broad range of Salesforce services, 15 years of CRE Tech experience together with product development expertise and the number of happy clients speak for themselves. All you need is to contact us and share your project challenges.
Property management CRM helps automate sales, service, and marketing tasks as well as unite digital communications, electronic payments, online maintenance, electronic leasing, and a resident portal.
Among the top tools property managers use are: a resident portal for online payments, communications, maintenance requests; an amenities portal to book time slots for shared amenities and pay for the services they use; home automation technologies.
Salesforce perfectly suits the needs of the real estate business. Real estate agents can leverage the benefits of the out-of-the-box product suites like Sales and Service Clouds, customize Salesforce platform to individual brokerage needs, or choose from 40+ pre-build real state CRM solutions available on the AppExchange app marketplace.
Anzhelika specializes in B2B content marketing and has in-depth expertise in promoting the company's products and services through high-quality content. On the Ascendix Technologies blog, Anzhelika shares her insights of Salesforce and Microsoft Dynamics 365 CRM tips & tricks as well as overviews of new CRM tools and technology trends on the market.